Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
more...
Publications found:
12,700
Sort by:
Wines in Germany: ISIC 1552
US$ 600.00
... market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Wines market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands ...
September 2010
25 pages
Germany (country regulation overview)
US$ 895.00
License Price: US$ 2,240.00 During 2009 and 2010 to date, the German market has made significant progress in adopting the European Commission’s (EC) regulatory framework. The telecoms regulator, Bund...
September 2010
20 pages
Bakery in Germany
US$ 990.00
... and Turkish products, were very... Euromonitor International's Baked Goods in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
92 pages
Yoghurt in Germany
US$ 990.00
... of higher-priced functional drinking yoghurts continued to see a decline, products with various health claims and yoghurt with extra fruit and similar ingredients were particularly in demand. Euromonitor International's Yoghurt in Germany report offers a comprehensive ...
September 2010
54 pages
Confectionery in Germany
US$ 2,100.00
The 2010 development of sugar confectionery in Germany, with almost stable retail value sales and declining volume ... . Also, both sugarised and – to a lesser degree –... Euromonitor International's Sugar Confectionery in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
94 pages
Dairy in Germany
US$ 900.00
... Faire Milch" (the fair milk) brand by a number independent South German dairies in order to guarantee fair and sustainable milk prices for both ... Hesse, Bavaria and Baden-Württemberg. Euromonitor International's Drinking Milk Products in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
101 pages
Other Pet Food - Germany
US$ 900.00
Sales of other pet food in Germany continued to develop well during 2009, driven mainly by the slowly increasing ownership of fish and small mammals. On the other hand, the number of birds owned by Ge...
August 2010
30 pages
Pet Products - Germany
US$ 900.00
2009 saw sales of pet products come under pressure from the adverse economic environment .While overall sales remained largely solid, mainly due to the performance of pet healthcare and dietary supple...
August 2010
28 pages
Camcorders - Germany
US$ 990.00
... 2009, overall demand for camcorders in Germany continued to remain low. In this context, growing competition from digital ... million in 2009 down 60% from EUR411 million in 2005. Euromonitor International's Camcorders in Germany report offers a comprehensive guide to the size and shape of the ...
August 2010
28 pages
Functional Drinks - Germany
US$ 990.00
... lifted after three months in late August 2009. Euromonitor International's Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares ...
July 2010
49 pages
Kitchen Towels - Germany
US$ 990.00
Amongst all hygiene products, kitchen towels held the highest private label share of 83% in 2009, and this ... manufacturers have resigned themselves to the fact that kitchen towels cannot be re-invented. Euromonitor International's Kitchen Towels in Germany report offers a comprehensive guide to the size and ...
July 2010
35 pages
Nappies/diapers/pants - Germany
US$ 900.00
2009 saw the premium Pampers brand winning further share and private label losing out, in spite of a difficult economic environment. Although the price difference between these products was significan...
July 2010
36 pages
Paper Tableware - Germany
US$ 990.00
Paper tableware in Germany continued to suffer from low consumer demand and saturation in 2009, which reduced the earnings of the leading companies. Paper tableware is not an essential ... dining outdoors with family and friends. Paper tableware is generally reserved for special occasions... Euromonitor International's Paper Tableware in Germany report offers a comprehensive guide to the ...
July 2010
35 pages
Sanitary Protection - Germany
US$ 900.00
The decline in the female population of child-bearing age by around 1% per annum had a strong negative effect on the demand for sanitary protection. Thus, in order to enlarge the consumer group, the l...
July 2010
36 pages
Tissues - Germany
US$ 990.00
Tissues, similar to all hygiene products in Germany, suffered from saturation, low prices, low margins and overcapacity in ... label products in order to utilise their full capacity... Euromonitor International's Tissues in Germany report offers a comprehensive guide to the size and shape of the ...
July 2010
35 pages
Toilet Paper - Germany
US$ 990.00
... capacity to private label at present, as the only way... Euromonitor International's Toilet Paper in Germany report offers a comprehensive guide to the size and shape of the ... Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper ...
July 2010
36 pages
Wipes - Germany
US$ 900.00
In wipes, consumer demand was seen in personal wipes, including general purpose wipes, intimate wipes and baby wipes in 2009. By sharp contrast, home care wipes and floor cleaning systems either showe...
July 2010
37 pages
Jewellery - Germany
US$ 990.00
... also contributed to the further declines in sales in... Euromonitor International's Jewelleryin Germany report offers a comprehensive guide to the size and shape of ... the market is set to change. Product coverage: Costume Jewellery, Real Jewellery Data coverage: market sizes (historic and forecasts), company ...
May 2010
31 pages
Oral Care - Germany
US$ 900.00
The increasing health-consciousness of many Germans, together with a globally rising emphasis on prevention in the approach to oral health continued to positively impact sales of oral care products du...
May 2010
40 pages
Personal Stationery - Germany
US$ 990.00
Sales of personal stationery in Germany declined slightly in 2009, which represented a serious slow-down relative to ... other considerations in choosing personal stationery. Most products within the personal stationery sector are paper-based items, and consumers in Germany show little interest in luxury ...
May 2010
29 pages
Travel Goods - Germany
US$ 900.00
The travel goods sector in Germany is a highly fragmented market with many competing producers. Compared to the previous year the sector’s sales declined in ... data. Why buy this report? Get a detailed picture of the Personal Goods industry; Pinpoint growth sectors and identify factors driving change; ...
May 2010
29 pages
Watches - Germany
US$ 990.00
Although the watches sector in Germany was able to register continued value growth while sales of other ... in 2009 is ascribed to watches’ role as not only timepieces but also important fashion accessories that... Euromonitor International's Watchesin Germany report offers a comprehensive ...
May 2010
29 pages
German Pharma Sector Analysis
US$ 600.00
Single User PDF Format: US$ 600.00
Multi-User License: US$ 1000.00
Hard Copy: US$ 700.00
CD-ROM: US$ 700.00 Germany is one of the largest pharmaceutical markets in the world. Most of t...
April 2010
30 pages
Slimming Products - Germany
US$ 990.00
Slimming products continue to show growth due to the current health and wellness trend in Germany. The government is making the population aware of the side ... instead of constant healthy eating and exercise regimes. Euromonitor International's Slimming Products Products in Germany report offers a comprehensive guide to the size and shape of the ...
April 2010
43 pages
Wound Treatments - Germany
US$ 990.00
2009 sales of wound treatments in Germany increased by almost 2% in current value terms, reaching over EUR78mn. Partly ... have been observed during the review period. Euromonitor International's Wound Treatments Products in Germany report offers a comprehensive guide to the size and shape ...
April 2010
41 pages
Clothing - Germany
US$ 900.00
... online shopping at much lower prices. This is especially... Euromonitor International's Clothing in Germany report offers a comprehensive guide to the size and shape of ... data. Why buy this report? Get a detailed picture of the Clothing market; Pinpoint growth sectors and identify factors driving change; ...
September 2009
34 pages
Footwear - Germany
US$ 990.00
... market for footwear in Germany much. Good performance of footwear in Germany in 2008 compared to 2007 can mainly be ascribed to good performance of children's and women's footwear. Parents are ... and that also influenced the good performance... Euromonitor International's Footwear in Germany report offers a comprehensive guide to the size and shape of the ...
September 2009
31 pages
German Market for Dental Implants and Final Abutments 2009
US$ 4,495.00
The German market for dental implants is the largest single market in Europe by value. Despite the presence of numerous low cost implants, more expensive brand name implants dominate the market. On the whole, the market for dental implants in Germany is mature with an average selling price ...
August 2009
70 pages
German Market for Vascular Access Devices 2008
US$ 4,495.00
In 2007, the German market for vascular access devices was the second largest in Europe. Due to Germany’s large population, it is often one of the ... countries targeted for the release of new products. In 2007, the anti-microbial CVC market grew at double digit rates and was one of the largest market segments, ...
October 2008
73 pages
Road Transport in Germany 2008
US$ 995.00
... research and analysis, with statistics up to and including the first half of 2008, puts the country markets in a European context as it provides market data ... . Insight and analysis Across 65 pages, each country in the Road Transport 2008 series identifies the following trends: Growth by Volume Changes ...
September 2008
65 pages
The German Market for Natural & Organic Cosmetics
US$ 1,200.00
Hard Copy Format: €1040 Report Description: Organic Monitor’s report on The German Market for Natural & Organic Personal Care Products gives a comprehensive analysis of this emerging market. In-d...
June 2008
102 pages
Road Transport in Germany
US$ 995.00
... identify the major financial and performance trends and forecasts in Germany. Road Transport in Germany is a country specific report extracted from The European Transport Barometer the result of possibly the largest collaborative effort ever undertaken in researching the European Road Transport sector. ...
October 2007
40 pages
Logistics Performance & Profitability in Germany
US$ 845.00
... the market, namely Road Transport, Freight Forwarding and Contract Logistics. (Further analysis in the European report benchmarks the performance of in-house logistics operations at a European level). Benchmark against sector averages, identify and target growth markets, sectors and potential new services. ...
May 2007
54 pages
The German Market for Soya Milk & Non-Dairy Drinks
US$ 720.00
Hard Copy Format: €640 Report Description: Organic Monitor’s report on The German Market for Soya Milk (soymilk) & Non-Dairy Drinks provides detailed market & competitive information on this...
January 2006
39 pages
German Construction Market Development
US$ 1,145.00
The German Construction report analyses the historic and forecast levels of public and private output within the context of total EU output. The report covers housing, public and private non-residenti...
October 2005
62 pages
Growth Strategies & Trends in the German Industrial Supply Chain
US$ 845.00
Growth Strategies & Trends in the German Industrial Supply Chain is a unique market research report based exclusively on the findings of interviews conducted with key supply chain professionals within the sector. The research identifies outsourcing dynamics and new business opportunities quickly and cost ...
April 2005
33 pages
Charge Cards in Germany
US$ 990.00
... 's Charge Card Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards ...
September 2024
28 pages
Credit Cards in Germany
US$ 990.00
... 's Credit Card Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards ...
September 2024
24 pages
Debit Cards in Germany
US$ 990.00
... 's Debit Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards ...
September 2024
21 pages
Pre-Paid Cards in Germany
US$ 990.00
... 's Pre-Paid Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks ...
September 2024
26 pages
Store Cards in Germany
US$ 990.00
... 's Store Card Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards ...
September 2024
19 pages
Financial Cards and Payments in Germany
US$ 2,100.00
... Payments in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards ...
September 2024
60 pages
Germany: Agrochemicals: Market Intelligence (2020-2025)
US$ 2,250.00
... The report “Germany: Agrochemicals: Market Intelligence (2018-2022)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2018-2022) has ...
September 2024
120 pages
Edible Oils in Germany
US$ 990.00
... to two reasons: on the one hand, demand for edible oils will continue to grow in Germany, as more and more consumers prefer plant-based ... , which is partly due to problems on the supply si... Euromonitor International's Edible Oils in Germany report offers a comprehensive guide to the size and shape of the ...
September 2024
19 pages
Sweet Spreads in Germany
US$ 990.00
Sweet spreads in Germany will continue to be challenged by a ... , they are replacing spreads with ready-to-eat products suc... Euromonitor International's Sweet Spreads in Germany report offers a comprehensive ... report? Get a detailed picture of the Sweet Spreads market; Pinpoint growth sectors and identify factors ...
September 2024
19 pages
Cooking Ingredients and Meals in Germany
US$ 2,100.00
While 2023 might have appeared to be a stable year for cooking ingredients and meals in Germany after the pandemic years and rise of inflation, the industry experienced an interesting evolution. Shape...
September 2024
48 pages
Meals and Soups in Germany
US$ 990.00
Demand for frozen ready meals in Germany continued to grow in 2023, as consumers increasingly searched for convenient meal solutions that catered for busy lifestyles. As German consumers juggled work,...
September 2024
21 pages
Sauces, Dips and Condiments in Germany
US$ 990.00
Unilever, the leading player in sauces, dips and condiments in Germany for years, remained at the top for 2023. Its extensive assortment, including the popular Knorr brand of sauces, makes it a perman...
September 2024
23 pages
