Tissues - Germany

July 2010 | 35 pages | ID: TE0961D2458EN
Euromonitor International Ltd

Abstracts

Tissues, similar to all hygiene products in Germany, suffered from saturation, low prices, low margins and overcapacity in 2009. With a large value share in the hands of private label, the business potential of the category has been on the decline for many years. Thus, many premium brand owners, such as SCA Hygiene Products GmbH and Hakle-Kimberly Deutschland GmbH allocate more than half of their production capacity to manufacturing private label products in order to utilise their full capacity...

Euromonitor International's Tissues in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
2009 Performance Slows Down Due To Further Trading Down
Private Label Dominance Limits Market Potential
Marketing Activities Key To Maintaining A Leading Position
Distribution in the Hands of Mass-market Retailers
Low Growth Is Expected in the Next Five Years
Key Trends and Developments
Economic Downturn Hits Growth in Tissue and Hygiene
Ageing Population Poses Challenges To the Industry
the Power of the Private Label
Innovation and Strong Brands - the Only Way Out of the Dilemma
Value Added Products Increase Consumer Demand
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Duni GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 2 Duni GmbH & Co KG: Key Facts
  Summary 3 Duni GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Duni GmbH & Co KG: Competitive Position 2009
Hakle-kimberly Deutschland GmbH
Strategic Direction
Key Facts
  Summary 5 Hakle-Kimberly Deutschland GmbH: Key Facts
Company Background
Production
  Summary 6 Hakle-Kimberly Deutschland GmbH: Production Statistics 2008
Competitive Positioning
  Summary 7 Hakle-Kimberly Deutschland GmbH: Competitive Position 2009
Hipp GmbH & Co Vertrieb Kg
Strategic Direction
Key Facts
  Summary 8 Hipp GmbH & Co Vertrieb KG: Key Facts
  Summary 9 Hipp GmbH & Co Vertrieb KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Hipp GmbH & Co Vertrieb KG: Competitive Position 2009
Johnson & Johnson GmbH
Strategic Direction
Key Facts
  Summary 11 Johnson & Johnson GmbH: Key Facts
  Summary 12 Johnson & Johnson GmbH: Operational Indicators
Company Background
Production
  Summary 13 Johnson & Johnson GmbH: Production Statistics 2008
Competitive Positioning
  Summary 14 Johnson & Johnson GmbH: Competitive Position 2009
Merz GmbH & Co KGaA
Strategic Direction
Key Facts
  Summary 15 Merz GmbH & Co KGaA: Key Facts
  Summary 16 Merz GmbH & Co KGaA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Merz GmbH & Co KGaA: Competitive Position 2009
Papstar Vertriebs GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 18 Papstar Vertriebs GmbH & Co KG: Key Facts
  Summary 19 Papstar Vertriebs GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 20 Papstar Vertriebs GmbH & Co KG: Competitive Position 2009
Procter & Gamble GmbH
Strategic Direction
Key Facts
  Summary 21 Procter & Gamble GmbH: Key Facts
  Summary 22 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
  Summary 23 Procter & Gamble GmbH: Production Statistics 2008
Competitive Positioning
  Summary 24 Procter & Gamble GmbH: Competitive Position 2009
SCA Hygiene Products GmbH
Strategic Direction
Key Facts
  Summary 25 SCA Hygiene Products GmbH: Key Facts
  Summary 26 SCA Hygiene Products GmbH: Operational Indicators
Company Background
Production
  Summary 27 SCA Hygiene Products GmbH: Production Statistics 2008
Competitive Positioning
  Summary 28 SCA Hygiene Products GmbH: Competitive Position 2009
Wepa Papierfabrik P Krengel GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 29 WEPA Papierfabrik P Krengel GmbH & Co KG: Key Facts
  Summary 30 WEPA Papierfabrik P Krengel GmbH & Co KG: Operational Indicators
Company Background
Production
  Summary 31 WEPA Papierfabrik P Krengel GmbH & Co KG: Production Statistics 2008
Competitive Positioning
  Summary 32 WEPA Papierfabrik P Krengel GmbH & Co KG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Tissues by Subsector: Value 2004-2009
  Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
  Table 20 Tissues Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
  Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014