Wipes - Germany

July 2010 | 37 pages | ID: WAE5C2582D2EN
Euromonitor International Ltd

Abstracts

In wipes, consumer demand was seen in personal wipes, including general purpose wipes, intimate wipes and baby wipes in 2009. By sharp contrast, home care wipes and floor cleaning systems either showed low or negative growth due to declining popularity. The large value share in the hands of private label eroded the business potential of the category, and many leading companies withdrew from home care wipes and floor cleaning systems in the review period.

Euromonitor International's Wipes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
2009 Performance Slows Down Due To Further Trading Down
Private Label Dominance Limits Market Potential
Marketing Activities Key To Maintaining A Leading Position
Distribution in the Hands of Mass-market Retailers
Low Growth Is Expected in the Next Five Years
Key Trends and Developments
Economic Downturn Hits Growth in Tissue and Hygiene
Ageing Population Poses Challenges To the Industry
the Power of the Private Label
Innovation and Strong Brands - the Only Way Out of the Dilemma
Value Added Products Increase Consumer Demand
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Duni GmbH & Co Kg
Strategic Direction
Key Facts
Summary 2 Duni GmbH & Co KG: Key Facts
Summary 3 Duni GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Duni GmbH & Co KG: Competitive Position 2009
Hakle-kimberly Deutschland GmbH
Strategic Direction
Key Facts
Summary 5 Hakle-Kimberly Deutschland GmbH: Key Facts
Company Background
Production
Summary 6 Hakle-Kimberly Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 7 Hakle-Kimberly Deutschland GmbH: Competitive Position 2009
Hipp GmbH & Co Vertrieb Kg
Strategic Direction
Key Facts
Summary 8 Hipp GmbH & Co Vertrieb KG: Key Facts
Summary 9 Hipp GmbH & Co Vertrieb KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hipp GmbH & Co Vertrieb KG: Competitive Position 2009
Johnson & Johnson GmbH
Strategic Direction
Key Facts
Summary 11 Johnson & Johnson GmbH: Key Facts
Summary 12 Johnson & Johnson GmbH: Operational Indicators
Company Background
Production
Summary 13 Johnson & Johnson GmbH: Production Statistics 2008
Competitive Positioning
Summary 14 Johnson & Johnson GmbH: Competitive Position 2009
Merz GmbH & Co KGaA
Strategic Direction
Key Facts
Summary 15 Merz GmbH & Co KGaA: Key Facts
Summary 16 Merz GmbH & Co KGaA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Merz GmbH & Co KGaA: Competitive Position 2009
Papstar Vertriebs GmbH & Co Kg
Strategic Direction
Key Facts
Summary 18 Papstar Vertriebs GmbH & Co KG: Key Facts
Summary 19 Papstar Vertriebs GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Papstar Vertriebs GmbH & Co KG: Competitive Position 2009
Procter & Gamble GmbH
Strategic Direction
Key Facts
Summary 21 Procter & Gamble GmbH: Key Facts
Summary 22 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 23 Procter & Gamble GmbH: Production Statistics 2008
Competitive Positioning
Summary 24 Procter & Gamble GmbH: Competitive Position 2009
SCA Hygiene Products GmbH
Strategic Direction
Key Facts
Summary 25 SCA Hygiene Products GmbH: Key Facts
Summary 26 SCA Hygiene Products GmbH: Operational Indicators
Company Background
Production
Summary 27 SCA Hygiene Products GmbH: Production Statistics 2008
Competitive Positioning
Summary 28 SCA Hygiene Products GmbH: Competitive Position 2009
Wepa Papierfabrik P Krengel GmbH & Co Kg
Strategic Direction
Key Facts
Summary 29 WEPA Papierfabrik P Krengel GmbH & Co KG: Key Facts
Summary 30 WEPA Papierfabrik P Krengel GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 31 WEPA Papierfabrik P Krengel GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 32 WEPA Papierfabrik P Krengel GmbH & Co KG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Wipes by Subsector: Value 2004-2009
Table 18 Retail Sales of Wipes by Subsector: % Value Growth 2004-2009
Table 19 Wipes Retail Company Shares 2005-2009
Table 20 Wipes Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Wipes by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2009-2014