Other Pet Food - Germany

August 2010 | 30 pages | ID: O044DCFBDE2EN
Euromonitor International Ltd

Abstracts

Sales of other pet food in Germany continued to develop well during 2009, driven mainly by the slowly increasing ownership of fish and small mammals. On the other hand, the number of birds owned by German consumers continues to decline, although there are some voices suggesting their number might have reached its lowest point during 2009.

Euromonitor International's Other Pet Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bird Food, Cat Food, Dog and Cat Food by Price Platform (Excl Treats and Mixers), Dog and Cat Food by Price Platform (incl Treats and Mixers), Dog and Cat Food by Type (Excl Treats and Mixers), Dog Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Rising Pet Population Drives Sales of Pet Food
Global Recession Fails To Send Market Into Decline
Private Label Continues To Increase Its Market Dominance
Pet Superstores Continues To Steal Market Share
Today's Packaged Food Innovations Are Tomorrow's Pet Food
Key Trends and Developments
Demographic Shift Leads To Rising Pet Population
Recession Limits Value Sales Growth
German's Love of Private Label Products Remains
Consolidation of Retail Landscape Strengthens
Humanisation of Pets Continues
Market Indicators
Table 1 Pet Populations 2005-2010
Market Data
Table 2 Sales of Pet Care by Category: Volume 2005-2010
Table 3 Sales of Pet Care by Category: Value 2005-2010
Table 4 Sales of Pet Care by Category: % Volume Growth 2005-2010
Table 5 Sales of Pet Care by Category: % Value Growth 2005-2010
Table 6 Pet Food Company Shares 2005-2009
Table 7 Pet Food Brand Shares 2006-2009
Table 8 Dog and Cat Food Company Shares 2005-2009
Table 9 Dog and Cat Food Brand Shares 2006-2009
Table 10 Penetration of Private Label by Category 2005-2009
Table 11 Sales of Pet Care by Category and Distribution Format: % Analysis 2010
Table 12 Sales of Dog and Cat Food Food by Distribution Format: % Analysis 2010
Table 13 Forecast Sales of Pet Care by Category: Volume 2010-2015
Table 14 Forecast Sales of Pet Care by Category: Value 2010-2015
Table 15 Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015
Table 16 Forecast Sales of Pet Care by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Fressnapf Tiernahrungs GmbH
Strategic Direction
Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 3 Fressnapf Tiernahrungs GmbH: Operational Indicators
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Erlenbach
Private Label
Summary 4 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Tiernahrungs GmbH: Competitive Position 2009
H Von Gimborn GmbH
Strategic Direction
Key Facts
Summary 6 H Von Gimborn GmbH: Key Facts
Summary 7 H Von Gimborn GmbH: Operational Indicators
Company Background
Production
Summary 8 H Von Gimborn GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 H Von Gimborn GmbH: Competitive Position 2009
Nestlé Purina Petcare Deutschland GmbH
Strategic Direction
Key Facts
Summary 10 Nestlé Purina Petcare Deutschland GmbH: Key Facts
Summary 11 Nestlé Purina Petcare Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 12 Nestlé Purina Petcare Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Table 17 Summary4 Nestlé Purina Petcare Deutschland GmbH: Competitive Position 2009
Tetra GmbH
Strategic Direction
Key Facts
Summary 13 Tetra GmbH: Key Facts
Summary 14 Tetra GmbH: Operational Indicators
Company Background
Production
Summary 15 Tetra GmbH: Production Statistics 2008
Competitive Positioning
Summary 16 Tetra GmbH: Competitive Position 2009
Vitakraft-werke Wührmann & Sohn
Strategic Direction
Key Facts
Summary 17 Vitakraft-Werke Wührmann & Sohn: Key Facts
Summary 18 Vitakraft-Werke Wührmann & Sohn: Operational Indicators
Company Background
Production
Summary 19 Vitakraft-Werke Wührmann & Sohn: Production Statistics 2008
Competitive Positioning
Summary 20 Vitakraft-Werke Wührmann & Sohn: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 18 Other Pet Population 2005-2010
Category Data
Table 19 Sales of Other Pet Food by Type: Volume 2005-2010
Table 20 Sales of Other Pet Food by Type: Value 2005-2010
Table 21 Sales of Other Pet Food by Type: % Volume Growth 2005-2010
Table 22 Sales of Other Pet Food by Type: % Value Growth 2005-2010
Table 23 Bird Food Brand Shares 2006-2009
Table 24 Fish Food Brand Shares 2006-2009
Table 25 Small Mammal/Reptile Food Food Brand Shares 2006-2009
Table 26 Forecast Sales of Other Pet Food by Type: Volume 2010-2015
Table 27 Forecast Sales of Other Pet Food by Type: Value 2010-2015
Table 28 Forecast Sales of Other Pet Food by Type: % Volume Growth 2010-2015
Table 29 Forecast Sales of Other Pet Food by Type: % Value Growth 2010-2015