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Dairy in Germany

September 2010 | 101 pages | ID: D995EF46AF5EN
Euromonitor International Ltd

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As a response to continuously declining milk prices, January 2010 saw the launch of the "Die Faire Milch" (the fair milk) brand by a number independent South German dairies in order to guarantee fair and sustainable milk prices for both manufacturers and consumers, available through some 1,200 Rewe- und 300 Tegut outlets across the states of Hesse, Bavaria and Baden-Württemberg.

Euromonitor International's Drinking Milk Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Dairy in Germany
Euromonitor International
September 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Packaged Food Retail Value Growth was Slightly Stronger in 2010 Compared To the Previous Year
Demand for Organic Food Slows Down But Continues To Grow
Private Label Develops As Key Battleground for Retailers
Small Grocery Retailers and Supermarkets/hypermarkets Are Losing Out To Discounters
On-trade Outlets Will See Sales Growth Throughout the Forecast Period
Key Trends and Developments
Global Recession With Limited Impact on Packaged Food in Germany
Health and Wellness A Considerable Influence on Packaged Food in Germany
Private Label Continues To Further Develop
Convenience Continues To Be An Important Factor for German Consumers
Non-store Retailers Gain Importance in German Packaged Food Sales
Market Data
  Table 1 Sales of Packaged Food by Category: Volume 2005-2010
  Table 2 Sales of Packaged Food by Category: Value 2005-2010
  Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 5 GBO Shares of Packaged Food 2005-2009
  Table 6 NBO Shares of Packaged Food 2005-2009
  Table 7 NBO Brand Shares of Packaged Food 2006-2009
  Table 8 Penetration of Private Label by Category 2005-2009
  Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 33 Company Shares of Nutrition/Staples 2005-2009
  Table 34 Brand Shares of Nutrition/Staples 2006-2009
  Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 40 Sales of Meal Solutions by Category: Value 2005-2010
  Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 43 Company Shares of Meal Solutions 2005-2009
  Table 44 Brand Shares of Meal Solutions 2006-2009
  Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
Bahlsen GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 2 Bahlsen GmbH & Co KG: Key Facts
  Summary 3 Bahlsen GmbH & Co KG: Operational Indicators
Company Background
Production
  Summary 4 Bahlsen GmbH & Co KG: Production Sites 2009
Competitive Positioning
  Summary 5 Bahlsen GmbH & Co KG: Competitive Position 2009
Barilla Foodservice Deutschland
Strategic Direction
Key Facts
  Summary 6 Barilla FoodService Deutschland: Key Facts
Company Background
Production
Competitive Positioning
Bofrost Dienstleistungs GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 7 Bofrost Dienstleistungs GmbH & Co KG: Key Facts
  Summary 8 Bofrost Dienstleistungs GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Bofrost Dienstleistungs GmbH & Co KG: Competitive Position 2009
Bongrain GmbH
Strategic Direction
Key Facts
  Summary 10 Bongrain GmbH: Key Facts
Company Background
Production
Competitive Positioning
Dr August Oetker Nahrungsmittel Kg
Strategic Direction
Key Facts
  Summary 11 Dr August Oetker Nahrungsmittel KG: Key Facts
  Summary 12 Dr August Oetker Nahrungsmittel KG: Operational Indicators
Company Background
Production
  Summary 13 Dr August Oetker Nahrungsmittel KG: Production Statistics 2009
Competitive Positioning
  Summary 14 Dr August Oetker Nahrungsmittel KG: Competitive Position 2009
Ferrero Oh GmbH
Strategic Direction
Key Facts
  Summary 15 Ferrero OH GmbH: Key Facts
  Summary 16 Ferrero OH GmbH: Operational Indicators
Company Background
Production
  Summary 17 Ferrero OH GmbH: Production Statistics 2009
Competitive Positioning
  Summary 18 Ferrero OH GmbH: Competitive Position 2009
Haribo GmbH & Co Kg
Strategic Direction
Key Facts
  Summary 19 Haribo GmbH & Co KG: Key Facts
  Summary 20 Haribo GmbH & Co KG: Operational Indicators
Company Background
Production
  Summary 21 Haribo GmbH & Co KG: Production Sites 2009
Competitive Positioning
  Summary 22 Haribo GmbH & Co KG: Competitive Position 2009
Hilcona Feinkost GmbH
Strategic Direction
Key Facts
  Summary 23 Hilcona Feinkost: Key Facts
Company Background
Production
Competitive Positioning
Kraft Foods Deutschland GmbH & Co
Strategic Direction
Key Facts
  Summary 24 Kraft Foods Deutschland GmbH: Key Facts
  Summary 25 Kraft Foods Deutschland GmbH: Operational Indicators
Company Background
Production
  Summary 26 Kraft Foods Deutschland GmbH: Production Statistics 2009
Competitive Positioning
  Summary 27 Kraft Foods Deutschland GmbH: Competitive Position 2009
Kühne Kg, Carl
Strategic Direction
Key Facts
  Summary 28 Kühne KG, Carl: Key Facts
  Summary 29 Kühne KG, Carl: Operational Indicators
Company Background
Production
  Summary 30 Kühne KG, Carl: Production Sites 2009
Competitive Positioning
  Summary 31 Kühne KG, Carl: Competitive Position 2009
Lieken AG
Strategic Direction
Key Facts
  Summary 32 Lieken AG: Key Facts
  Summary 33 Lieken AG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 34 Lieken AG: Competitive Position 2009
Rewe-foodservice GmbH
Strategic Direction
Key Facts
  Summary 35 REWE-Foodservice GmbH: Key Facts
Company Background
  Summary 36 REWE-Foodservice GmbH: Operational Indicators
Production
  Summary 37 REWE-Foodservice GmbH: Production Sites 2009
Competitive Positioning
Ritter GmbH & Co Kg, Alfred
Strategic Direction
Key Facts
  Summary 38 Ritter GmbH & Co KG, Alfred: Key Facts
  Summary 39 Ritter GmbH & Co KG, Alfred: Operational Indicators
Company Background
Production
  Summary 40 Ritter GmbH & Co KG, Alfred: Production Statistics 2009
Competitive Positioning
  Summary 41 Ritter GmbH & Co KG, Alfred: Competitive Position 2009
Storck Kg, August
Strategic Direction
Key Facts
  Summary 42 Storck KG, August: Key Facts
  Summary 43 Storck KG, August: Operational Indicators
Company Background
Production
  Summary 44 Storck KG, August: Production Statistics 2009
Competitive Positioning
  Summary 45 Storck KG, August: Competitive Position 2009
Unilever Deutschland GmbH
Strategic Direction
Key Facts
  Summary 46 Unilever Deutschland GmbH: Key Facts
  Summary 47 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
  Summary 48 Unilever Deutschland GmbH: Production Statistics 2009
Competitive Positioning
  Summary 49 Unilever Deutschland GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Cheese by Category: Volume 2005-2010
  Table 50 Sales of Cheese by Category: Value 2005-2010
  Table 51 Sales of Cheese by Category: % Volume Growth 2005-2010
  Table 52 Sales of Cheese by Category: % Value Growth 2005-2010
  Table 53 Spreadable Processed Cheese by Type: % Value Breakdown 2005-2010
  Table 54 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
  Table 55 Cheese Company Shares 2005-2009
  Table 56 Cheese Brand Shares 2006-2009
  Table 57 Sales of Cheese by Distribution Format: % Analysis 2005-2010
  Table 58 Forecast Sales of Cheese by Category: Volume 2010-2015
  Table 59 Forecast Sales of Cheese by Category: Value 2010-2015
  Table 60 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
  Table 61 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 62 Sales of Drinking Milk Products by Category: Volume 2005-2010
  Table 63 Sales of Drinking Milk Products by Category: Value 2005-2010
  Table 64 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
  Table 65 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
  Table 66 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
  Table 67 Milk by Type: % Value Breakdown 2007-2010
  Table 68 Drinking Milk Products Company Shares 2005-2009
  Table 69 Drinking Milk Products Brand Shares 2006-2009
  Table 70 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
  Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
  Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
  Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
  Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 75 Sales of Yoghurt by Category: Volume 2005-2010
  Table 76 Sales of Yoghurt by Category: Value 2005-2010
  Table 77 Sales of Yoghurt by Category: % Volume Growth 2005-2010
  Table 78 Sales of Yoghurt by Category: % Value Growth 2005-2010
  Table 79 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
  Table 80 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
  Table 81 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
  Table 82 Yoghurt Company Shares 2005-2009
  Table 83 Yoghurt Brand Shares 2006-2009
  Table 84 Forecast Sales of Yoghurt by Category: Volume 2010-2015
  Table 85 Forecast Sales of Yoghurt by Category: Value 2010-2015
  Table 86 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
  Table 87 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 88 Sales of Other Dairy Products by Category: Volume 2005-2010
  Table 89 Sales of Other Dairy Products by Category: Value 2005-2010
  Table 90 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
  Table 91 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
  Table 92 Cream by Type: % Value Breakdown 2005-2010
  Table 93 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
  Table 94 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
  Table 95 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
  Table 96 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
  Table 97 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015


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