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Toys & Games Market Research Reports & Industry Analysis

The toys and games category comprises various types of game equipment and accessories. Toys as well as games execute several key functions: entertaining and educational. Besides, they assist in the development of imagination. Companies active in the market offer a huge number of products: dolls, teddy bears, computer programs, tennis rackets, and a far more. The toys and games market is divided into three segments: traditional toys, video games and accessories.

The USA and Europe are the top purchasers. At present, the market for traditional toys is witnessing a decline in demand, whereas the buying interest for video, online games and intelligent toys is on an upward trajectory. In the future, the industry growth is expected to be spurred by new opportunities for toys and games companies emerging in Latin America and the Asia Pacific.

The Catalogue offers the research reports providing in-depth analyses of the toys and games market. The reports contain all-inclusive descriptions of the leading players along with data on revenues. The research studies examine prices and demand-supply equilibrium. The reports also discuss future opportunities of the market.

Publications found: 835
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Hasbro Italy Srl in Toys and Games (Italy)

US$ 150.00

... a way to further enlarge its product portfolios and attract additional consumers in Italy. Hasbro aims also at expanding geographically, reaching new markets. Euromonitor ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

November 2014 3 pages

Zvezda OAO in Toys and Games (Russia)

US$ 150.00

Zvezda will not be looking into expanding its licensing rights portfolio and will concentrate on game development and quality rather than on ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

November 2014 4 pages

Omocha Toys CV in Toys and Games (Indonesia)

US$ 150.00

Omocha Toys is expected to continue investing heavily in an attempt to be the prominent educational toys manufacturer in Indonesia. In the first quarter of 2014, the company plans ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

October 2014 3 pages

Hasbro Inc in Toys and Games (Indonesia)

US$ 150.00

Going into the forecast period, Hasbro Inc is expected to maintain its aggressive strategy to gain share from the market leader Mattel. ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

October 2014 2 pages

Mattel Indonesia PT in Toys and Games (Indonesia)

US$ 150.00

... into the forecast period, Mattel Indonesia PT is expected to retain its leading position in Indonesian toys and games. Indeed, Mattel will attempt to strengthen its ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

October 2014 3 pages

Megcorp & Co Pte Ltd in Toys and Games (Singapore)

US$ 150.00

Megcorp aims to expand its portfolio to cater to a wider group of consumers. With the fast-changing preferences of consumers in Singapore, the company has to continuously increase its product and brand portfolio, which include action figures and accessories, dolls ...

October 2014 2 pages

Sony Indonesia PT in Toys and Games (Indonesia)

US$ 150.00

Sony Indonesia PT will continue to lead the video games hardware and software categories by continuously building brand awareness and loyalty through ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

October 2014 2 pages

Tai Sing Corp Pte Ltd in Toys and Games (Singapore)

US$ 150.00

Being in a competitive environment, Tai Sing aims to become one of the leading traditional toys and games companies in Singapore. The company will be expanding its product portfolio, offering consumers a wide range of choices in terms of price and traditional ...

October 2014 2 pages

Candide Indústria e Comércio Ltda in Toys and Games (Brazil)

US$ 150.00

Candide is set to continue focusing on offering interactive toys with electronic components, using licensing as its main strategy to aggregate value in its products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover ...

October 2014 3 pages

M Cassab Comércio e Indústria Ltda in Toys and Games (Brazil)

US$ 150.00

The M Cassab group is looking for opportunities to develop new business fronts and is open for acquisitions in several business areas, such as animal health and chemical products. The company is also focusing on Lego in Brazil (for which it has an exclusive licensing and distribution contract in ...

October 2014 2 pages

Sony Brasil Ltda in Toys and Games (Brazil)

US$ 150.00

... purchases of this new console are still limited, so Sony will start to plan on moving its production to Brazil. The investments until 2014 from Sony ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

October 2014 3 pages

Activision Blizzard Inc in Toys and Games (USA)

US$ 150.00

Activision Blizzard Inc considers itself a digital entertainment provider as opposed to a video game publisher. The company is pushing the trends forward in the video ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

September 2014 3 pages

El Mundo del Juguete SA in Toys and Games (Argentina)

US$ 150.00

The company is expected to continue its strategy of retailing licensed toys to capture demand, mostly in partnership with the manufacturer Ditoys SA. However, it may lose ground in the forecast period as imports of leading international brands will continue to fall and local manufacturers will find better ...

September 2014 2 pages

Intek SA in Toys and Games (Argentina)

US$ 150.00

... by a family company in Villa Lynch, in Buenos Aires Province. Intek SA designs and develops toys for children of 5-11 years old, using licensed brands ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

September 2014 3 pages

Microbyte SA in Toys and Games (Argentina)

US$ 150.00

Microbyte SA will continue focusing on the games for PCs/MACs category, where it has the best growth opportunities through building brand ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

September 2014 2 pages

Sony Argentina SA in Toys and Games (Argentina)

US$ 150.00

Sony Argentina will continue being prominent in the video games hardware and video games software categories by continually building brand awareness ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

September 2014 3 pages

Nordisk Film AB in Toys and Games (Sweden)

US$ 150.00

... are expected in terms of strategic direction. Given the current competitive situation, Nordisk is projected to maintain its leading position in video games over the ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

September 2014 3 pages

Activision Blizzard Benelux BV in Toys and Games (Netherlands)

US$ 150.00

... and relevant. The company has identified further growth opportunities in the development of more advanced games in terms of images and capabilities. Activision Blizzard is also in the process of developing new games to be introduced during... Euromonitor International Local Company Profiles are a concise ...

September 2014 3 pages

Hasbro Oyuncak San ve Tic AS in Toys and Games (Turkey)

US$ 150.00

Hasbro plans to protect its position in traditional toys and games market by introducing new products under its existing licences and acquiring new licences to attract consumers from different age groups. The company also tries to expand its retail coverage by expanding its distribution network in order to be ...

September 2014 3 pages

Mattel Oyuncakcilik Tic Ltd Sti in Toys and Games (Turkey)

US$ 150.00

Mattel aims to maintain its leading position by introducing new products under its popular licences in Turkey, concurrently with the global releases, in order to benefit from demand boosts following the launches of popular movies. The company also plans to increase its retail ...

September 2014 2 pages

Nintendo Benelux BV in Toys and Games (Netherlands)

US$ 150.00

... offer more creative concepts and improved graphics in order to attract consumer attention. Nintendo acknowledges that the ongoing shift towards digital gaming is... Euromonitor ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

September 2014 3 pages

Sony Eurasia Pazarlama AS in Toys and Games (Turkey)

US$ 150.00

... launch of PlayStation 4 and the withdrawal of Nintendo from the market are expected to help Sony Eurasia to realize its targets, especially in the early years of the forecast period. Euromonitor International Local Company Profiles are a concise set of briefings detailing the ...

September 2014 2 pages

Toys "R" Us Inc in Retailing (World)

US$ 572.00

... with pure players and grocery retailers expanding their range of toys and baby products. The retailer has reacted slowly to this ... but is making progress towards becoming an omnichannel player. Euromonitor International’s Toys 'R' Us Inc in Retailing (World) company profile offers detailed strategic analysis of the ...

September 2014 26 pages

Redgewoods Holdings Ltd in Toys and Games (South Africa)

US$ 150.00

Redgewoods Holdings is expected to aggressively expand its outlet numbers and introduce new store formats during the forecast period. The new owners ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

September 2014 2 pages

Electronic Arts Inc in Toys and Games (Mexico)

US$ 150.00

Electronic Arts is a top developer and distributor of video games in Mexico. Its strategy is to position its games on different platforms, increasing the number of ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

September 2014 2 pages

Juguetes Mi Alegría in Toys and Games (Mexico)

US$ 150.00

Juguetes Mi Alegría will continue to focus its production on toys with an educational, scientific or creative angle, and will expand its lines of cooking and beauty toys in the forecast period. The company is expected to capitalise on its long-standing reputation in Mexico ...

September 2014 2 pages

Global Licensing Continues to Stimulate Traditional Toys and Games

US$ 2,000.00

... this trend becomes increasingly prevalent, competition increases, making opportunities more challenging to find. Euromonitor International's Global Licensing Continues to Stimulate Traditional Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. ...

August 2014 33 pages

Gulf Greetings General Trading LLC in Toys and Games (United Arab Emirates)

US$ 150.00

... The company first launched its online platform in order to sell directly to consumers. Gulf Greeting is also planning to expand in the Arabian Peninsula by opening an additional 50 new Hallmark and The Toy Store outlets in the United Arab Emirates, Kuwait, Qatar and Saudi Arabia, and becoming the ...

August 2014 2 pages

Mattel France SA in Toys and Games (France)

US$ 150.00

... its position in traditional toys and games over the forecast period. The gap in value sales between Mattel and Hasbro France decreased once ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

August 2014 3 pages

Nintendo France SA in Toys and Games (France)

US$ 150.00

There are important challenges to overcome over the forecast period, if Nintendo France’s parent company wants it to maintain its leading position in video games ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

August 2014 3 pages

Sony Computer Entertainment France SA in Toys and Games (France)

US$ 150.00

Sony Computer Entertainment France is expected to reinforce its strong position in video games over the forecast period. Its PlayStation 4, launched at the end of ... by double-digits in 2014. Despite the launch of Xbox One by Microsoft France at almost the same time, PlayStation 4 managed to perform better, and ...

August 2014 3 pages

LEGO Trading (Beijing) Co Ltd in Toys and Games (China)

US$ 150.00

... , product localisation and product research and development will be in place to support the company’s ambition to prevail in the Chinese market. In particular, LEGO will further penetrate second- and third-tier cities and improve its distributional channels to cover more department stores. Training sessions ...

August 2014 3 pages

Perfect World Co Ltd in Toys and Games (China)

US$ 150.00

As one of the leading Chinese online games companies, Perfect World gained rich experience in game exporting in the review period. In the forecast period, the ... for games developing in Japan are also attractive to Perfect World. On the other hand, Perfect World also plans to develop static video game consoles, ...

August 2014 3 pages

Activision Blizzard Inc in Toys and Games (Canada)

US$ 150.00

Activision Blizzard continues to build on the success of its time-tested franchises, such as Call of Duty, StarCraft and World of Warcraft, as well as on the ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

August 2014 3 pages

Mega Brands Inc in Toys and Games (Canada)

US$ 150.00

... for girls. In early 2013, the company announced further developments, such as a new MEGA Bloks Hot Wheels collection at the 2013 American International Toy ... Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and forecasts), company shares, brand shares and ...

August 2014 3 pages

Mattel UK Ltd in Toys and Games (United Kingdom)

US$ 150.00

... worldwide, the UK is a highly promising market for this and other leading Mattel brands, such as Monster High, and the dolls and accessories ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

July 2014 2 pages

Microsoft Ltd in Toys and Games (United Kingdom)

US$ 150.00

Following the release of the Xbox One console in the UK, Microsoft Ltd is likely to focus its future operations on consolidating the expansion of its market in the UK. Microsoft’s next generation console sold fewer units than its competitor, the Sony PS4, in the incredibly ...

July 2014 4 pages

Bizak SA in Toys and Games (Spain)

US$ 150.00

... toys and games recording the best performance in traditional toys and games, Bizak will continue to focus its strategy on launching this type of ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

July 2014 3 pages

Hasbro Iberia SA in Toys and Games (Spain)

US$ 150.00

... achieved by the launch of Furby in 2013, Hasbro Iberia is set to continue exploring the electronic interactive possibilities of traditional toys and games, maybe launching ... the launch of new games which blur the line between traditional toys and games and video games. Euromonitor International Local Company ...

July 2014 3 pages

Mattel España SA in Toys and Games (Spain)

US$ 150.00

... is the case with other key players in the Spanish market, Mattel will focus on innovation over the forecast period. With the acquisition ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

July 2014 2 pages

Toys "R" Us Iberia SA in Toys and Games (Spain)

US$ 150.00

Over the coming years, and consolidating the strategy followed in 2013, Toys “R” Us Iberia will focus on extending its portfolio of stores at a national level. In ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

July 2014 3 pages

Report on the Chinese market for Children’s Toys 2019-2025

US$ 5,000.00

... relocating their manufacturing operations to developing countries. The Chinese, Indian, Vietnamese, Thai and Mexican markets are some of the largest sources of exported ... class brands have also begun to appear on the market, and thus the Chinese industry has slowly been building up its own competitive ...

July 2014 266 pages

India Video Games Market Outlook to 2018 - Rising Popularity of Mobile and Online Games to Lead Growth

US$ 900.00

The report titled “India Video Games Market Outlook to 2018 - Rising Popularity of Mobile and Online Games to Lead Growth” provides a comprehensive analysis of ... INR ~ million in FY’2013, has grown immensely from INR ~ million in FY’2008. The market has received great impetus in the past few years, owing to the ...

May 2014 98 pages

Lego Hong Kong Ltd in Toys and Games (Taiwan)

US$ 150.00

... its long-lasting brand image, Lego Hong Kong Ltd will keep introducing new products in traditional toys and games in Taiwan. The strength of ... to maintain its position as one of the leading players in construction toys in Taiwan. Euromonitor International Local Company Profiles are a concise set of briefings ...

April 2014 2 pages

Zhiyan Co Ltd in Toys and Games (Taiwan)

US$ 150.00

Zhiyan Co Ltd will continue to keep its leading position in video games retailing by closely following the latest trends and stocking the ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

April 2014 2 pages

XPEC Entertainment Inc in Toys and Games (Taiwan)

US$ 150.00

Over the forecast period, XPEC Entertainment Inc aims to be the leading video games software developer and distinguishes itself from other distributors which are mostly local players in video games in Taiwan. The company will keep its focus on software developments in games for video ...

April 2014 2 pages

1C-SoftClub in Toys and Games (Russia)

US$ 150.00

1C-SoftClub will continue to take an active part in the localisation of foreign video games projects and their distribution in Russia and CIS markets. It ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change ...

February 2014 4 pages

Detsky Mir-Tsentr OAO in Toys and Games (Russia)

US$ 150.00

Detsky Mir-Tsentr has the largest chain of leisure and personal goods stores, specialising in children’s goods, in Russia. The company plans ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

February 2014 4 pages

Vesna Fabrika Igrushek OAO in Toys and Games (Russia)

US$ 150.00

... and technical specifications. In 2013, the company aims to ensure compliance with EU safety requirements. This strategy is closely connected with Vesna’s aspiration to enter new markets. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken ...

February 2014 3 pages

Apex Toys Co Ltd in Toys and Games (Thailand)

US$ 150.00

Apex Toys is expected to introduce new imported branded toys to Thailand, particularly the renowned Japanese toy brands to stress distinctive competencies of the ... Apex Corner to high traffic zones after the establishment of the first own toy specialty stores in Siam Square. Its active marketing campaigns will ...

February 2014 2 pages

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