Mattel France SA in Toys and Games (France)

August 2014 | 3 pages | ID: M8E1A057B4EEN
Euromonitor International Ltd

Abstracts

Mattel aims to improve its position in traditional toys and games over the forecast period. The gap in value sales between Mattel and Hasbro France decreased once again in 2013. To reinforce its share, the company is expected to invest further in new products. It should also maintain its efforts in terms of advertising, in particular television advertising in the run-up to Christmas. Mattel is also expected to focus on the development of new licensed products based on popular films and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mattel France SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mattel France SA: Competitive Position 2013