Hasbro Oyuncak San ve Tic AS in Toys and Games (Turkey)

September 2014 | 3 pages | ID: H59FC5F476CEN
Euromonitor International Ltd

Abstracts

Hasbro plans to protect its position in traditional toys and games market by introducing new products under its existing licences and acquiring new licences to attract consumers from different age groups. The company also tries to expand its retail coverage by expanding its distribution network in order to be accessible by Turkish consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Hasbro Oyuncak San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hasbro Oyuncak San ve Tic AS: Competitive Position 2013