Mega Brands Inc in Toys and Games (Canada)

August 2014 | 3 pages | ID: M0A558832EDEN
Euromonitor International Ltd

Abstracts

The company continues to focus strongly on licensing through partnerships and product development that encourage an expanded customer base beyond boys. Late 2012 saw the company successfully launch a new Barbie line of construction toys specifically designed (and for the first time) for girls. In early 2013, the company announced further developments, such as a new MEGA Bloks Hot Wheels collection at the 2013 American International Toy Fair, as well as added more options and improvements to its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mega Brands Inc: Key Facts
Summary 2 Mega Brands Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mega Brands Inc: Competitive Position 2013