Mattel UK Ltd in Toys and Games (United Kingdom)

July 2014 | 2 pages | ID: MF47A3AB6A4EN
Euromonitor International Ltd

Abstracts

Mattel should build on its strong brand presence in dolls and accessories. Whilst Barbie sales appear to be dropping worldwide, the UK is a highly promising market for this and other leading Mattel brands, such as Monster High, and the dolls and accessories category is expected to grow very strongly over the forecast period. As far as the UK is concerned, therefore, the company’s strategy should be ‘more of the same’, and it should look to build upon its already leading share in dolls and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mattel UK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mattel UK Ltd: Competitive Position 2013