Activision Blizzard Inc in Toys and Games (Canada)

August 2014 | 3 pages | ID: AF87737F7BDEN
Euromonitor International Ltd

Abstracts

Activision Blizzard continues to build on the success of its time-tested franchises, such as Call of Duty, StarCraft and World of Warcraft, as well as on the popularity of Skylanders, a newer game, released in late 2011. Generally, the company focuses on developing and making products and content that have the potential to become franchises with sustainable mass consumer appeal and recognition, and can serve as the basis for sequels, prequels and new related products and content that can be...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Activision Blizzard Inc: Key Facts
Summary 2 Activision Blizzard Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Activision Blizzard Inc: Competitive Position 2013