Sony Eurasia Pazarlama AS in Toys and Games (Turkey)

September 2014 | 2 pages | ID: SDC096C6B74EN
Euromonitor International Ltd

Abstracts

Sony Eurasia plans to maintain its lead in video games hardware while gaining share in video games software by introducing local language-supported games to attract Turkish gamers. The successful launch of PlayStation 4 and the withdrawal of Nintendo from the market are expected to help Sony Eurasia to realize its targets, especially in the early years of the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sony Eurasia Pazarlama AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sony Eurasia Pazarlama AS: Competitive Position 2013