The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
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In-Game Advertising (IGA): Global Markets
US$ 5,500.00
Report : This report provides an overview of the global market for IGA and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period of 202...
September 2022
130 pages
Magazine Advertising Market Size, Share & Trends Analysis Report By Industry Vertical (Automotive, Financial Services, FMCG, Media & Entertainment, Retail, Real Estate, Education), By Region, And Segment Forecasts, 2022 - 2028
US$ 4,950.00
This report can be delivered to the clients within 3 Business Days Magazine Advertising Market Growth & Trends The global magazine advertising market size is expected to reach USD 8.3 billion by 202...
May 2022
74 pages
Global Billboard and Outdoor Advertising Market Size study, by Type (Painted billboards, Digital billboards, Multi-purpose billboards, Mobile billboards, Others), by Application (Highways, Railway stations, Buildings, Automobiles, Others) and Regional Forecasts 2020-2027
US$ 3,750.00
Global Billboard and Outdoor Advertising Market is valued approximately at USD XXX billion in 2019 and is anticipated to grow with a healthy growth rate of more than XXX% over the forecast period 2020...
March 2021
200 pages
