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Magazine Advertising Market Size, Share & Trends Analysis Report By Industry Vertical (Automotive, Financial Services, FMCG, Media & Entertainment, Retail, Real Estate, Education), By Region, And Segment Forecasts, 2022 - 2028

May 2022 | 74 pages | ID: M98E61A05ED8EN
Grand View Research, Inc.

US$ 4,950.00

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Magazine Advertising Market Growth & Trends

The global magazine advertising market size is expected to reach USD 8.3 billion by 2028, registering a CAGR of -4.5% from 2022 to 2028, according to a new report by Grand View Research, Inc. The rising rapid digitalization in developing economies has experienced a large drop in magazine advertising in the last few years and is expected to drop over the forecast period. The growing acceptance of print advertising amongst the numerous industries in the last couple of years to provide information about their business and products is likely to accelerate the market development. Moreover, the increasing effectiveness of magazine advertising in emerging nations owing to a large number of users around the world is driving the market growth.

Magazine advertising is quickly gaining popularity due to having more engagement of clients and creating brand awareness which in turn is quickening the market development. Furthermore, a lockdown condition has been witnessed during the COVID 19 pandemic, and it showed an adverse impact on the magazine advertising market owing to many advertisers’ reduced marketing budgets or paused advertising expenditure during this period. Moreover, the growing expenditure on print advertising after the comfort of several limits is likely to increase the market development over the forecast period.

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The FMCG segment is expected to grow with a higher CAGR of -3.0% from 2022 to 2028. The increasing acceptance of smartphones, as well as the rising internet penetration rate all over the globe, is driving the digital magazine advertising market. Moreover, the growing spending on print advertising by many FMCG companies in the last few years to bring awareness about the product and to create trust and credibility with clients worldwide are likely to boost the market development over the forecast period.

Asia Pacific dominated the market with a revenue share of over 35% in 2021. The intense competition among the vendors of the print magazine industry is hindering the market growth. Moreover, strict government regulation regarding print advertising is restraining the market growth over the last few years. The growing technological advancement in augmented printing and paper manufacturing is expected to accelerate the market growth. Moreover, the growing number of subscribers of print magazines across the region has projected market growth over the forecast period.

Magazine Advertising Market Report Highlights
  • Asia Pacific is expected to register the largest market share of over 35% in 2021 owing to the rising print advertising industry.
  • FMCG segment is expected to foresee the fastest growth, with a CAGR of -3.0% from 2022 to 2028 due to growing implementation for endorsing band awareness. Furthermore, the rising implementation of magazine advertising by numerous FMCG firms to bring attention to the product as well as to build trust and credibility between the customers is driving the growth of the market.
  • Automotive segment held the largest market in share in 2021, contributing around 15% of the total revenue owing to growth promotion activity of new products.
  • Europe is expected to witness the second-fastest growth, with a CAGR of -4.2% from 2022 to 2028 owing to rising expenditure on magazine advertising. Apart from that, a huge population of subscribers to print magazines in the European nations is driving the growth of the market.

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Industry Vertical Outlook
2.3. Regional Outlook

CHAPTER 3. MAGAZINE ADVERTISING MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Segmentation
3.2 Penetration & Growth Prospect Mapping
3.4 Value Chain Analysis
3.5 Market Dynamics
  3.5.1 Market Driver Analysis
  3.5.2 Market restraint Analysis
  3.5.3 Market Opportunities Analysis
3.6 Business Environment Analysis
  3.6.1 Porter’s Analysis
    3.6.1.1 Threat of New Entrants
    3.6.1.2 Bargaining Power of Suppliers
    3.6.1.3 Bargaining Power of Buyers
    3.6.1.4 Threat of Substitutes
    3.6.1.5 Competitive Rivalry
  3.6.2 PESTLE Analysis
    3.6.2.1 Political Landscape
    3.6.2.2 Environmental Landscape
    3.6.2.3 Social Landscape
    3.6.2.4. Technology Landscape
    3.6.2.5 Economic Landscape
    3.6.2.6 Legal Landscape

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations

CHAPTER 5. MAGAZINE ADVERTISING MARKET: INDUSTRY VERTICAL ESTIMATES & TREND ANALYSIS

5.1. Industry Vertical Movement Analysis & Market Share, 2021 & 2028
5.2. Automotive
  5.2.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.3. Financial Services
  5.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.4. FMCG
  5.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.5. Media & Entertainment
  5.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.6. Retail
  5.6.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.7. Real Estate
  5.7.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.8. Education
  5.8.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.9. Others
  5.9.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)

CHAPTER 6. MAGAZINE ADVERTISING MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

6.1. Regional Movement Analysis & Market Share, 2021 & 2028
6.2. North America
  6.2.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.2.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.2.3. U.S.
    6.2.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.2.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
6.3. Europe
  6.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.3.3. Germany
    6.3.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.3.4. U.K.
    6.3.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.4.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.3.5. France
    6.3.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.5.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
6.4. Asia Pacific
  6.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.4.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.4.3. China
    6.4.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.4.4. Japan
    6.4.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.4.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.4.5. India
    6.4.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.5.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
6.5. Central & South America
  6.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.5.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.5.3. Brazil
    6.5.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.5.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
6.6. Middle East & Africa
  6.6.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.6.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)
  6.6.3. South Africa
    6.6.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.6.3.2. Market Estimates And Forecast, By Industry Vertical, 2017 - 2028 (USD Million)

CHAPTER 7. COMPETITIVE ANALYSIS

7.1. Key Global Players, Recent Developments & their Impact on the Industry
7.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3. Vendor Landscape
  7.3.1. Key Company Market Share Analysis, 2021

CHAPTER 8. COMPANY PROFILES

8.1. Gannett Co. Inc.
  8.1.1. Company Overview
  8.1.2. Financial Performance
  8.1.3. Type Benchmarking
  8.1.4. Strategic Initiatives
8.2. Nine Entertainment Co.
  8.2.1. Company Overview
  8.2.2. Financial Performance
  8.2.3. Type Benchmarking
  8.2.4. Strategic Initiatives
8.3. Axel Springer SE
  8.3.1. Company Overview
  8.3.2. Financial Performance
  8.3.3. Type Benchmarking
  8.3.4. Strategic Initiatives
8.4. Conduit, Inc
  8.4.1. Company Overview
  8.4.2. Financial Performance
  8.4.3. Type Benchmarking
  8.4.4. Strategic Initiatives
8.5. Axel Springer SE
  8.5.1. Company Overview
  8.5.2. Financial Performance
  8.5.3. Type Benchmarking
  8.5.5 Strategic Initiatives
8.6. Valassis
  8.6.1. Company Overview
  8.6.2. Financial Performance
  8.6.3. Type Benchmarking
  8.6.4. Strategic Initiatives
8.7. NEWS CORP
  8.7.1. Company Overview
  8.7.2. Financial Performance
  8.7.3. Type Benchmarking
  8.7.4. Strategic Initiatives
8.8. Global Business Leaders Mag
  8.8.1. Company Overview
  8.8.2. Financial Performance
  8.8.3. Type Benchmarking
  8.8.4. Strategic Initiatives

LIST OF TABLES

1. Magazine Advertising Market - Key Market Driver Analysis
2. Magazine Advertising Market - Key Market Restraint Analysis
3. Global Automotive Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
4. Global Financial Services Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
5. Global FMCG Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
6. Global Media & Entertainment Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
7. Global Retail Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
8. Global Real Estate Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
9. Global Education Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
10. Global Others Market Estimates And Forecast from Industry Vertical, 2017 - 2028 (USD Million)
11. Global Magazine Advertising Market Estimates And Forecast, By Region 2017 - 2028 (USD Million)
12. Global Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
13. North America Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
14. North America Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
15. U.S. Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
16. U.S. Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
17. Europe Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
18. Europe Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
19. Germany Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
20. Germany Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
21. U.K. Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
22. U.K. Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
23. France Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
24. France Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
25. Asia Pacific Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
26. Asia Pacific Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
27. China Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
28. China Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
29. Japan Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
30. Japan Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
31. India Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
32. India Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
33. Central & South America Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
34. Central & South America Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
35. Brazil Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
36. Brazil Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
37. Middle East & Africa Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
38. Middle East & Africa Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
39. South Africa Magazine Advertising Market Estimates And Forecast, 2017 - 2028 (USD Million)
40. South Africa Magazine Advertising Market Estimates And Forecast By Industry Vertical, 2017 - 2028 (USD Million)
41. Vendor Landscape

LIST OF FIGURES

1. Magazine Advertising Market Snapshot
2. Magazine Advertising Market Segmentation & Scope
3. Magazine Advertising Market Penetration & Growth Prospect Mapping
4. Magazine Advertising Market Value Chain Analysis
5. Magazine Advertising Market Dynamics
6. Magazine Advertising Market Porter's Analysis
7. Magazine Advertising Market: Industry Vertical Movement Analysis
8. Magazine Advertising Market: Regional Movement Analysis


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