Digital Advertising in Germany - Market Summary, Competitive Analysis and Forecast to 2025

March 2021 | 48 pages | ID: D065A6B60D01EN
MarketLine

Abstracts

Digital Advertising in Germany - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Digital Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
• The German digital advertising market had total revenues of $9,515.0m in 2020, representing a compound annual growth rate (CAGR) of 8% between 2016 and 2020.
• The mobile segment was the market's most valuable in 2020, with total revenues of $7,540.7m, equivalent to 79.3% of the market's overall value.
• According to national statistics, 92% of the German population access the internet on a daily basis, which increases to 98% for individuals aged 16-44.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Germany
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Germany
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Germany digital advertising market with five year forecasts by both value and volume

REASONS TO BUY

• What was the size of the Germany digital advertising market by value in 2020?
• What will be the size of the Germany digital advertising market in 2025?
• What factors are affecting the strength of competition in the Germany digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up Germany's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Facebook duopoly?
7.4. How has Covid-19 impacted the competitive landscape?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Germany digital advertising market value: $ million, 2016-20
Table 2: Germany digital advertising market category segmentation: $ million, 2020
Table 3: Germany digital advertising market geography segmentation: $ million, 2020
Table 4: Germany digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Amazon.com, Inc.: Key Employees Continued
Table 16: Germany size of population (million), 2016-20
Table 17: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 18: Germany gdp (current prices, $ billion), 2016-20
Table 19: Germany inflation, 2016-20
Table 20: Germany consumer price index (absolute), 2016-20
Table 21: Germany exchange rate, 2016-20

List Of Figures

LIST OF FIGURES

Figure 1: Germany digital advertising market value: $ million, 2016-20
Figure 2: Germany digital advertising market category segmentation: % share, by value, 2020
Figure 3: Germany digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Germany digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in Germany, 2020
Figure 6: Drivers of buyer power in the digital advertising market in Germany, 2020
Figure 7: Drivers of supplier power in the digital advertising market in Germany, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in Germany, 2020