Digital Advertising in South Africa - Market Summary, Competitive Analysis and Forecast to 2025

March 2021 | 50 pages | ID: D6CC4877DCCDEN
MarketLine

Abstracts

Digital Advertising in South Africa - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
• The South African digital advertising market had total revenues of $425.6m in 2020, representing a compound annual growth rate (CAGR) of 12.5% between 2016 and 2020.
• The desktop segment was the market's most valuable in 2020, with total revenues of $221.9m, equivalent to 52.1% of the market's overall value.
• Growing smartphone penetration has caused a shift in the advertising industry to a more digital field.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the South Africa digital advertising market by value in 2020?
• What will be the size of the South Africa digital advertising market in 2025?
• What factors are affecting the strength of competition in the South Africa digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up South Africa's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How has Covid-19 impacted the competitive landscape?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: South Africa digital advertising market value: $ million, 2016-20
Table 2: South Africa digital advertising market category segmentation: $ million, 2020
Table 3: South Africa digital advertising market geography segmentation: $ million, 2020
Table 4: South Africa digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Amazon.com, Inc.: Key Employees Continued
Table 16: Microsoft Corporation: key facts
Table 17: Microsoft Corporation: Annual Financial Ratios
Table 18: Microsoft Corporation: Key Employees
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: South Africa size of population (million), 2016-20
Table 21: South Africa gdp (constant 2005 prices, $ billion), 2016-20
Table 22: South Africa gdp (current prices, $ billion), 2016-20
Table 23: South Africa inflation, 2016-20
Table 24: South Africa consumer price index (absolute), 2016-20
Table 25: South Africa exchange rate, 2016-20

List Of Figures

LIST OF FIGURES

Figure 1: South Africa digital advertising market value: $ million, 2016-20
Figure 2: South Africa digital advertising market category segmentation: % share, by value, 2020
Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2020
Figure 4: South Africa digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in South Africa, 2020
Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2020
Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2020