Digital Advertising in South Korea - Market Summary, Competitive Analysis and Forecast to 2025

March 2021 | 47 pages | ID: DCB0A00296F1EN
MarketLine

Abstracts

Digital Advertising in South Korea - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Digital Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
• The South Korean digital advertising market had total revenues of $4,140.4m in 2020, representing a compound annual growth rate (CAGR) of 19.8% between 2016 and 2020.
• The mobile segment was the market's most valuable in 2020, with total revenues of $2,417.2m, equivalent to 58.4% of the market's overall value.
• According to national statistics, South Korea’s smartphone ownership rate increased rapidly from 3.8% in 2010 to 89.4% in 2018, making it the most common personal media.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in South Korea
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the South Korea digital advertising market by value in 2020?
• What will be the size of the South Korea digital advertising market in 2025?
• What factors are affecting the strength of competition in the South Korea digital advertising market?
• How has the market performed over the last five years?
• How large is South Korea’s digital advertising market in relation to its regional counterparts?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Naver Corp
8.2. Kakao Corp
8.3. Alphabet Inc
8.4. Facebook Inc.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: South Korea digital advertising market value: $ million, 2016-20
Table 2: South Korea digital advertising market category segmentation: $ million, 2020
Table 3: South Korea digital advertising market geography segmentation: $ million, 2020
Table 4: South Korea digital advertising market value forecast: $ million, 2020-25
Table 5: Naver Corp: key facts
Table 6: Naver Corp: Annual Financial Ratios
Table 7: Naver Corp: Key Employees
Table 8: Kakao Corp: key facts
Table 9: Kakao Corp: Annual Financial Ratios
Table 10: Kakao Corp: Key Employees
Table 11: Alphabet Inc: key facts
Table 12: Alphabet Inc: Annual Financial Ratios
Table 13: Alphabet Inc: Key Employees
Table 14: Facebook Inc.: key facts
Table 15: Facebook Inc.: Annual Financial Ratios
Table 16: Facebook Inc.: Key Employees
Table 17: Facebook Inc.: Key Employees Continued
Table 18: South Korea size of population (million), 2016-20
Table 19: South Korea gdp (constant 2005 prices, $ billion), 2016-20
Table 20: South Korea gdp (current prices, $ billion), 2016-20
Table 21: South Korea inflation, 2016-20
Table 22: South Korea consumer price index (absolute), 2016-20
Table 23: South Korea exchange rate, 2016-20

List Of Figures

LIST OF FIGURES

Figure 1: South Korea digital advertising market value: $ million, 2016-20
Figure 2: South Korea digital advertising market category segmentation: % share, by value, 2020
Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2020
Figure 4: South Korea digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in South Korea, 2020
Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2020
Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2020