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Advertising North America (NAFTA) Industry Guide - Market Summary, Competitive Analysis and Forecast to 2025

April 2021 | 90 pages | ID: A2382D50D1B1EN
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Advertising North America (NAFTA) Industry Guide - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

KEY HIGHLIGHTS
  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $2,08,951.8 million in 2020.The Canada was the fastest growing country, with a CAGR of 0.1% over the 2016-20 period.
  • Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,96,373.8 million in 2020. This was followed by Canada and Mexico, with a value of $8,363.7 and $4,214.4 million, respectively.
  • The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $2,41,180.5 million in 2025, followed by Canada and Mexico with expected values of $10,413.2 and $6,533.6 million, respectively.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
  • Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country
REASONS TO BUY
  • What was the size of the NAFTA advertising industry by value in 2020?
  • What will be the size of the NAFTA advertising industry in 2025?
  • What factors are affecting the strength of competition in the NAFTA advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the NAFTA advertising industry?
1 INTRODUCTION

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 NAFTA ADVERTISING

2.1. Industry Outlook

3 ADVERTISING IN CANADA

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 ADVERTISING IN MEXICO

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 ADVERTISING IN THE UNITED STATES

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 COMPANY PROFILES

6.1. Dentsu, Inc.
6.2. The Interpublic Group of Companies, Inc.
6.3. Publicis Groupe SA
6.4. Havas SA
6.5. Omnicom Group, Inc.
6.6. WPP plc

7 APPENDIX

7.1. Methodology
7.2. About MarketLine

LIST OF TABLES

Table 1: NAFTA countries Advertising industry, revenue ($m), 2016-25
Table 2: NAFTA countries Advertising industry, revenue ($m), 2016-20
Table 3: NAFTA countries Advertising industry forecast, revenue ($m), 2020-25
Table 4: Canada advertising industry value: $ million, 2016-20
Table 5: Canada advertising industry category segmentation: $ million, 2020
Table 6: Canada advertising industry geography segmentation: $ million, 2020
Table 7: Canada advertising industry value forecast: $ million, 2020-25
Table 8: Canada size of population (million), 2016-20
Table 9: Canada gdp (constant 2005 prices, $ billion), 2016-20
Table 10: Canada gdp (current prices, $ billion), 2016-20
Table 11: Canada inflation, 2016-20
Table 12: Canada consumer price index (absolute), 2016-20
Table 13: Canada exchange rate, 2016-20
Table 14: Mexico advertising industry value: $ million, 2016-20
Table 15: Mexico advertising industry category segmentation: $ million, 2020
Table 16: Mexico advertising industry geography segmentation: $ million, 2020
Table 17: Mexico advertising industry value forecast: $ million, 2020-25
Table 18: Mexico size of population (million), 2016-20
Table 19: Mexico gdp (constant 2005 prices, $ billion), 2016-20
Table 20: Mexico gdp (current prices, $ billion), 2016-20
Table 21: Mexico inflation, 2016-20
Table 22: Mexico consumer price index (absolute), 2016-20
Table 23: Mexico exchange rate, 2016-20
Table 24: United States advertising industry value: $ million, 2016-20
Table 25: United States advertising industry category segmentation: $ million, 2020
Table 26: United States advertising industry geography segmentation: $ million, 2020
Table 27: United States advertising industry value forecast: $ million, 2020-25
Table 28: United States size of population (million), 2016-20
Table 29: United States gdp (constant 2005 prices, $ billion), 2016-20
Table 30: United States gdp (current prices, $ billion), 2016-20
Table 31: United States inflation, 2016-20
Table 32: United States consumer price index (absolute), 2016-20
Table 33: United States exchange rate, 2016-20
Table 34: Dentsu, Inc.: key facts
Table 35: Dentsu, Inc.: Annual Financial Ratios
Table 36: Dentsu, Inc.: Key Employees
Table 37: Dentsu, Inc.: Key Employees Continued
Table 38: Dentsu, Inc.: Key Employees Continued
Table 39: The Interpublic Group of Companies, Inc.: key facts
Table 40: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 41: The Interpublic Group of Companies, Inc.: Key Employees
Table 42: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 43: Publicis Groupe SA: key facts
Table 44: Publicis Groupe SA: Annual Financial Ratios
Table 45: Publicis Groupe SA: Key Employees
Table 46: Publicis Groupe SA: Key Employees Continued
Table 47: Publicis Groupe SA: Key Employees Continued
Table 48: Havas SA: key facts
Table 49: Havas SA: Key Employees
Table 50: Havas SA: Key Employees Continued
Table 51: Omnicom Group, Inc.: key facts
Table 52: Omnicom Group, Inc.: Annual Financial Ratios
Table 53: Omnicom Group, Inc.: Key Employees
Table 54: WPP plc: key facts
Table 55: WPP plc: Annual Financial Ratios
Table 56: WPP plc: Key Employees
Table 57: WPP plc: Key Employees Continued

LIST OF FIGURES

Figure 1: NAFTA countries Advertising industry, revenue ($m), 2016-25
Figure 2: NAFTA countries Advertising industry, revenue ($m), 2016-20
Figure 3: NAFTA countries Advertising industry forecast, revenue ($m), 2020-25
Figure 5: Canada advertising industry category segmentation: % share, by value, 2020
Figure 6: Canada advertising industry geography segmentation: % share, by value, 2020
Figure 7: Canada advertising industry value forecast: $ million, 2020-25
Figure 8: Forces driving competition in the advertising industry in Canada, 2020
Figure 9: Drivers of buyer power in the advertising industry in Canada, 2020
Figure 10: Drivers of supplier power in the advertising industry in Canada, 2020
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2020
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2020
Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2020
Figure 14: Mexico advertising industry value: $ million, 2016-20
Figure 15: Mexico advertising industry category segmentation: % share, by value, 2020
Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2020
Figure 17: Mexico advertising industry value forecast: $ million, 2020-25
Figure 18: Forces driving competition in the advertising industry in Mexico, 2020
Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2020
Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2020
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2020
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2020
Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2020
Figure 24: United States advertising industry value: $ million, 2016-20
Figure 25: United States advertising industry category segmentation: % share, by value, 2020
Figure 26: United States advertising industry geography segmentation: % share, by value, 2020
Figure 27: United States advertising industry value forecast: $ million, 2020-25
Figure 28: Forces driving competition in the advertising industry in the United States, 2020
Figure 29: Drivers of buyer power in the advertising industry in the United States, 2020
Figure 30: Drivers of supplier power in the advertising industry in the United States, 2020
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2020
Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2020
Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2020


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