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Advertising BRIC (Brazil, Russia, India, China) Industry Guide - Market Summary, Competitive Analysis and Forecast to 2025

April 2021 | 103 pages | ID: A35E9ECDA74DEN
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Advertising BRIC (Brazil, Russia, India, China) Industry Guide - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

KEY HIGHLIGHTS
  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $1,09,242.6 million in 2020. Brazil was the fastest growing country with a CAGR of 14.2% over the 2016-20 period.
  • Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $77,773.2 million in 2020. This was followed by Brazil, India and Russia with a value of $15,786.0, $9,245.2, and $6,438.2 million, respectively.
  • China is expected to lead the advertising industry in the BRIC nations with a value of $1,03,771.4 million in 2025, followed by Brazil, India, Russia with expected values of $28,438.7, $16,066.7 and $9,497.4 million, respectively.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
  • Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
REASONS TO BUY
  • What was the size of the BRIC advertising industry by value in 2020?
  • What will be the size of the BRIC advertising industry in 2025?
  • What factors are affecting the strength of competition in the BRIC advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the BRIC advertising industry?
1 INTRODUCTION

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 BRIC ADVERTISING

2.1. Industry Outlook

3 ADVERTISING IN BRAZIL

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 ADVERTISING IN CHINA

4.1. Market Overview
4.2. Market Segmentation
4.3. Market outlook
4.4. Five forces analysis
4.5. Macroeconomic Indicators

5 ADVERTISING IN INDIA

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 ADVERTISING IN RUSSIA

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 COMPANY PROFILES

7.1. The Interpublic Group of Companies, Inc.
7.2. Omnicom Group, Inc.
7.3. Publicis Groupe SA
7.4. WPP plc
7.5. Dentsu, Inc.

8 APPENDIX

8.1. Methodology
8.2. About MarketLine

LIST OF TABLES

Table 1: BRIC Advertising industry, revenue($m), 2016-25
Table 2: BRIC Advertising industry, revenue($m), 2016-20
Table 3: BRIC Advertising industry, revenue($m), 2020-25
Table 4: Brazil advertising industry value: $ million, 2016-20
Table 5: Brazil advertising industry category segmentation: $ million, 2020
Table 6: Brazil advertising industry geography segmentation: $ million, 2020
Table 7: Brazil advertising industry value forecast: $ million, 2020-25
Table 8: Brazil size of population (million), 2016-20
Table 9: Brazil gdp (constant 2005 prices, $ billion), 2016-20
Table 10: Brazil gdp (current prices, $ billion), 2016-20
Table 11: Brazil inflation, 2016-20
Table 12: Brazil consumer price index (absolute), 2016-20
Table 13: Brazil exchange rate, 2016-20
Table 14: China advertising industry value: $ million, 2016-20
Table 15: China advertising industry category segmentation: $ million, 2020
Table 16: China advertising industry geography segmentation: $ million, 2020
Table 17: China advertising industry value forecast: $ million, 2020-25
Table 18: China size of population (million), 2016-20
Table 19: China gdp (constant 2005 prices, $ billion), 2016-20
Table 20: China gdp (current prices, $ billion), 2016-20
Table 21: China inflation, 2016-20
Table 22: China consumer price index (absolute), 2016-20
Table 23: China exchange rate, 2016-20
Table 24: India advertising industry value: $ million, 2016-20
Table 25: India advertising industry category segmentation: $ million, 2020
Table 26: India advertising industry geography segmentation: $ million, 2020
Table 27: India advertising industry value forecast: $ million, 2020-25
Table 28: India size of population (million), 2016-20
Table 29: India gdp (constant 2005 prices, $ billion), 2016-20
Table 30: India gdp (current prices, $ billion), 2016-20
Table 31: India inflation, 2016-20
Table 32: India consumer price index (absolute), 2016-20
Table 33: India exchange rate, 2016-20
Table 34: Russia advertising industry value: $ million, 2016-20
Table 35: Russia advertising industry category segmentation: $ million, 2020
Table 36: Russia advertising industry geography segmentation: $ million, 2020
Table 37: Russia advertising industry value forecast: $ million, 2020-25
Table 38: Russia size of population (million), 2016-20
Table 39: Russia gdp (constant 2005 prices, $ billion), 2016-20
Table 40: Russia gdp (current prices, $ billion), 2016-20
Table 41: Russia inflation, 2016-20
Table 42: Russia consumer price index (absolute), 2016-20
Table 43: Russia exchange rate, 2016-20
Table 44: The Interpublic Group of Companies, Inc.: key facts
Table 45: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 46: The Interpublic Group of Companies, Inc.: Key Employees
Table 47: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 48: Omnicom Group, Inc.: key facts
Table 49: Omnicom Group, Inc.: Annual Financial Ratios
Table 50: Omnicom Group, Inc.: Key Employees
Table 51: Omnicom Group, Inc.: Key Employees Continued
Table 52: Publicis Groupe SA: key facts
Table 53: Publicis Groupe SA: Annual Financial Ratios
Table 54: Publicis Groupe SA: Key Employees
Table 55: Publicis Groupe SA: Key Employees Continued
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: WPP plc: key facts
Table 58: WPP plc: Annual Financial Ratios
Table 59: WPP plc: Key Employees
Table 60: WPP plc: Key Employees Continued
Table 61: Dentsu, Inc.: key facts

LIST OF FIGURES

Figure 1: BRIC Advertising industry, revenue($m), 2016-25
Figure 2: BRIC Advertising industry, revenue($m), 2016-20
Figure 3: BRIC Advertising industry, revenue($m), 2020-25
Figure 4: Brazil advertising industry value: $ million, 2016-20
Figure 5: Brazil advertising industry category segmentation: % share, by value, 2020
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2020
Figure 7: Brazil advertising industry value forecast: $ million, 2020-25
Figure 8: Forces driving competition in the advertising industry in Brazil, 2020
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2020
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2020
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2020
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2020
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2020
Figure 14: China advertising industry value: $ million, 2016-20
Figure 15: China advertising industry category segmentation: % share, by value, 2020
Figure 16: China advertising industry geography segmentation: % share, by value, 2020
Figure 17: China advertising industry value forecast: $ million, 2020-25
Figure 18: Forces driving competition in the advertising industry in China, 2020
Figure 19: Drivers of buyer power in the advertising industry in China, 2020
Figure 20: Drivers of supplier power in the advertising industry in China, 2020
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2020
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2020
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2020
Figure 24: India advertising industry value: $ million, 2016-20
Figure 25: India advertising industry category segmentation: % share, by value, 2020
Figure 26: India advertising industry geography segmentation: % share, by value, 2020
Figure 27: India advertising industry value forecast: $ million, 2020-25
Figure 28: Forces driving competition in the advertising industry in India, 2020
Figure 29: Drivers of buyer power in the advertising industry in India, 2020
Figure 30: Drivers of supplier power in the advertising industry in India, 2020
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2020
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2020
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2020
Figure 34: Russia advertising industry value: $ million, 2016-20
Figure 35: Russia advertising industry category segmentation: % share, by value, 2020
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2020
Figure 37: Russia advertising industry value forecast: $ million, 2020-25
Figure 38: Forces driving competition in the advertising industry in Russia, 2020
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2020
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2020
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2020
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2020
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2020


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