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Advertising Global Industry Guide - Market Summary, Competitive Analysis and Forecast to 2025

April 2021 | 281 pages | ID: A44438460CAEEN
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Advertising Global Industry Guide - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

KEY HIGHLIGHTS
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
  • COVID-19: The assumption has been made that after the pandemic is over the global economy will gradually go back to the levels recorded before. It is also assumed that there is no widespread economic crisis as seen in 2008 due to announced financial support packages from governments around the world. In January 2021, at the time of the preparation of this report, the economic implications of national and local lockdowns of many economies are difficult to predict as there is no indication how long the pandemic will last, nor how many industries will be forced to stay closed and the scale of the governmental aid involved.
  • The global advertising industry had total revenues of $525.7bn in 2020, representing a compound annual rate of change (CARC) of -0.1% between 2016 and 2020.
  • The advertising industry is highly correlated with consumer spending and financial power.
  • Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
REASONS TO BUY
  • What was the size of the global advertising industry by value in 2020?
  • What will be the size of the global advertising industry in 2025?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 INTRODUCTION

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 GLOBAL ADVERTISING

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 ADVERTISING IN ASIA-PACIFIC

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis

5 ADVERTISING IN EUROPE

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 ADVERTISING IN FRANCE

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 ADVERTISING IN GERMANY

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 ADVERTISING IN ITALY

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators

9 ADVERTISING IN JAPAN

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators

10 ADVERTISING IN AUSTRALIA

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators

11 ADVERTISING IN CANADA

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
11.6. Macroeconomic Indicators

12 ADVERTISING IN CHINA

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
12.6. Macroeconomic Indicators

13 ADVERTISING IN THE NETHERLANDS

13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
13.6. Macroeconomic Indicators

14 ADVERTISING IN SPAIN

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
14.6. Macroeconomic Indicators

15 ADVERTISING IN THE UNITED KINGDOM

15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
15.6. Macroeconomic Indicators

16 ADVERTISING IN THE UNITED STATES

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
16.6. Macroeconomic Indicators

17 COMPANY PROFILES

17.1. Dentsu, Inc.
17.2. The Interpublic Group of Companies, Inc.
17.3. Publicis Groupe SA
17.4. Havas SA
17.5. Omnicom Group, Inc.
17.6. Hakuhodo DY Holdings Inc
17.7. Asatsu-DK Inc.
17.8. Cheil Worldwide Inc.
17.9. WPP plc

18 APPENDIX

18.1. Methodology
18.2. About MarketLine

LIST OF TABLES

Table 1: Global advertising industry value: $ billion, 2016-20
Table 2: Global advertising industry category segmentation: $ billion, 2020
Table 3: Global advertising industry geography segmentation: $ billion, 2020
Table 4: Global advertising industry value forecast: $ billion, 2020-25
Table 5: Global size of population (million), 2016-20
Table 6: Global gdp (constant 2005 prices, $ billion), 2016-20
Table 7: Global gdp (current prices, $ billion), 2016-20
Table 8: Global inflation, 2016-20
Table 9: Global consumer price index (absolute), 2016-20
Table 10: Global exchange rate, 2016-20
Table 11: Asia-Pacific advertising industry value: $ billion, 2016-20
Table 12: Asia-Pacific advertising industry category segmentation: $ billion, 2020
Table 13: Asia-Pacific advertising industry geography segmentation: $ billion, 2020
Table 14: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Table 15: Europe advertising industry value: $ billion, 2016-20
Table 16: Europe advertising industry category segmentation: $ billion, 2020
Table 17: Europe advertising industry geography segmentation: $ billion, 2020
Table 18: Europe advertising industry value forecast: $ billion, 2020-25
Table 19: Europe size of population (million), 2016-20
Table 20: Europe gdp (constant 2005 prices, $ billion), 2016-20
Table 21: Europe gdp (current prices, $ billion), 2016-20
Table 22: Europe inflation, 2016-20
Table 23: Europe consumer price index (absolute), 2016-20
Table 24: Europe exchange rate, 2016-20
Table 25: France advertising industry value: $ million, 2016-20
Table 26: France advertising industry category segmentation: $ million, 2020
Table 27: France advertising industry geography segmentation: $ million, 2020
Table 28: France advertising industry value forecast: $ million, 2020-25
Table 29: France size of population (million), 2016-20
Table 30: France gdp (constant 2005 prices, $ billion), 2016-20
Table 31: France gdp (current prices, $ billion), 2016-20
Table 32: France inflation, 2016-20
Table 33: France consumer price index (absolute), 2016-20
Table 34: France exchange rate, 2016-20
Table 35: Germany advertising industry value: $ million, 2016-20
Table 36: Germany advertising industry category segmentation: $ million, 2020
Table 37: Germany advertising industry geography segmentation: $ million, 2020
Table 38: Germany advertising industry value forecast: $ million, 2020-25
Table 39: Germany size of population (million), 2016-20
Table 40: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 41: Germany gdp (current prices, $ billion), 2016-20
Table 42: Germany inflation, 2016-20
Table 43: Germany consumer price index (absolute), 2016-20
Table 44: Germany exchange rate, 2016-20
Table 45: Italy advertising industry value: $ million, 2016-20
Table 46: Italy advertising industry category segmentation: $ million, 2020
Table 47: Italy advertising industry geography segmentation: $ million, 2020
Table 48: Italy advertising industry value forecast: $ million, 2020-25
Table 49: Italy size of population (million), 2016-20
Table 50: Italy gdp (constant 2005 prices, $ billion), 2016-20
Table 51: Italy gdp (current prices, $ billion), 2016-20
Table 52: Italy inflation, 2016-20
Table 53: Italy consumer price index (absolute), 2016-20
Table 54: Italy exchange rate, 2016-20
Table 55: Japan advertising industry value: $ million, 2016-20
Table 56: Japan advertising industry category segmentation: $ million, 2020
Table 57: Japan advertising industry geography segmentation: $ million, 2020
Table 58: Japan advertising industry value forecast: $ million, 2020-25
Table 59: Japan size of population (million), 2016-20
Table 60: Japan gdp (constant 2005 prices, $ billion), 2016-20
Table 61: Japan gdp (current prices, $ billion), 2016-20

LIST OF FIGURES

Figure 1: Global advertising industry value: $ billion, 2016-20
Figure 2: Global advertising industry category segmentation: % share, by value, 2020
Figure 3: Global advertising industry geography segmentation: % share, by value, 2020
Figure 4: Global advertising industry value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the global advertising industry, 2020
Figure 6: Drivers of buyer power in the global advertising industry, 2020
Figure 7: Drivers of supplier power in the global advertising industry, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2020
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2020
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2020
Figure 11: Asia-Pacific advertising industry value: $ billion, 2016-20
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2020
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2020
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2020
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2020
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2020
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2020
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2020
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2020
Figure 21: Europe advertising industry value: $ billion, 2016-20
Figure 22: Europe advertising industry category segmentation: % share, by value, 2020
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2020
Figure 24: Europe advertising industry value forecast: $ billion, 2020-25
Figure 25: Forces driving competition in the advertising industry in Europe, 2020
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2020
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2020
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2020
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2020
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2020
Figure 31: France advertising industry value: $ million, 2016-20
Figure 32: France advertising industry category segmentation: % share, by value, 2020
Figure 33: France advertising industry geography segmentation: % share, by value, 2020
Figure 34: France advertising industry value forecast: $ million, 2020-25
Figure 35: Forces driving competition in the advertising industry in France, 2020
Figure 36: Drivers of buyer power in the advertising industry in France, 2020
Figure 37: Drivers of supplier power in the advertising industry in France, 2020
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2020
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2020
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2020
Figure 41: Germany advertising industry value: $ million, 2016-20
Figure 42: Germany advertising industry category segmentation: % share, by value, 2020
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2020
Figure 44: Germany advertising industry value forecast: $ million, 2020-25
Figure 45: Forces driving competition in the advertising industry in Germany, 2020
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2020
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2020
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2020
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2020
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2020
Figure 51: Italy advertising industry value: $ million, 2016-20
Figure 52: Italy advertising industry category segmentation: % share, by value, 2020
Figure 53: Italy advertising industry geography segmentation: % share, by value, 2020
Figure 54: Italy advertising industry value forecast: $ million, 2020-25
Figure 55: Forces driving competition in the advertising industry in Italy, 2020
Figure 56: Drivers of buyer power in the advertising industry in Italy, 2020
Figure 57: Drivers of supplier power in the advertising industry in Italy, 2020
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2020
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2020
Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2020


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