Parks Associates: Market Research Reports

The landscape of video consumption has evolved to include content beyond the television. Content creators are leveraging digital video, OTT services, and supplemental content to build their brands and generate audiences. This report explores the current state of digital video content and future opportunities ...

... claim in the new world of OTT. This report examines trends in OTT video services and TV Everywhere, including operator moves, new entrants, content implications ...

Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand ...

This research assesses the current adoption of connected car features as well as the consumer demand for such features, including ...

... , and energy sectors, among others. This report assesses smart home-connected car crossover opportunities, profiles early initiatives, and highlights the significant ... in bridging the ecosystems. The report includes a five-year forecast of connected cars in the U.S. market.

... Technology make-up of SMBs Service provider strategies in SMB markets Factors driving adoption of IT and support services SMB interest in new IT and support services Market challenges and opportunities Five-year forecast of revenue opportunities in providing support solutions to SMBs

Smart Watch and Beyond: New Mobile Experiences analyzes current adoption and purchase patterns for smart watches, including prices paid, brands purchased, retail channels, and purchase considerations. It assesses current demand for smart watches and smart watch features ...

Supporting the Smart Home examines the adoption of smart home devices. It gauges the degree to which consumers experience technical problems when using and setting up their smart home devices and how those problems are resolved. The research analyzes demand for smart home support services by evaluating the ...

... report examines previous piracy incidents and the lessons learned, current piracy and content security concerns, and future piracy threats to the content ...

The Market for Smart Thermostats analyzes the market for smart programmable thermostats, including adoption and purchase trends, usage, distribution channels, and market share. It examines consumer perceptions of savings from the use of smart thermostats ...

Health innovations such as wearables and their apps offer new means for consumers to manage their health and wellness. These innovations also disrupt traditional health and ... . This report examines new wearable products from multiple perspectives, analyzing consumer use cases for health and wellness management and care ...

... rates for streaming media devices Comparison of streaming media device use against other types of connected CE devices Consumer purchase patterns by streaming media device Profiles of leading products in the streaming media device category Research Benefits ... for purchasing streaming media devices Provides industry insight into the streaming media device market Evaluates video consumption by source and streaming media device type Analyzes usage of streaming media devices vs. other connected ...

Privacy Concerns about the Smart Home assesses the potential for privacy concerns to inhibit the adoption of smart home devices and systems. It highlights current adoption trends and gauges the level of concern with ...

Consumer Segmentation: Who is Buying Tech Support Subscriptions? analyzes the market for subscription technical support services based upon a variety of consumer behavioral attributes in relation to support ...

Digitally Fit: Products and Services for Connected Consumers analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for ... discounts on adoption levels and usage of health/fitness apps In-depth analysis on features and services consumers want most in connected health devices Market ...

Energy Services in the Smart Home analyzes the demand for value-added services that complement electricity service with smart home-enabled monitoring capabilities. The research ... value-added services tested include energy consumption monitoring, energy-efficiency services, and device performance monitoring. It breaks down results by electricity service provider and assesses ...

... provides an analysis of global digital lifestyle trends in service categories, including broadband, television, digital content, and digital health, and connected home product ... of market growth and service expansions for connected CE, smart home, and entertainment devices Global five-year forecasts for adoption and sales ...

Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify ... home. Key Topics Consumer segmentation based on video consumption, with an analysis of sources, spending, and viewing platforms Video consumption by source, including broadcast, pay-TV, packaged ...

... in the Obamacare era and analyzes digital technology’s impact on care quality, access, and cost. It covers four home care business areas ... model innovations, and home care Impact of digital technology on care quality, access, and cost In-depth analysis of the U.S. connected health market ...

... report analyzes the philosophies and approaches to subscriber retention and acquisition, including triggers to churn, broadband service messaging, consumer willingness to switch, and ... also provides a forecast for broadband subscribers worldwide through 2019. Report Topics Overview and analysis of strategies broadband providers use to acquire and ...

... global forecast for the share of recurring monthly revenue that connected devices may obtain as well as their impact on video subscriptions and ...

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview ... differ between consumer groups Analyzes purchase motivations for different connected health device types, including sleep quality monitors and digital pedometers ...

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new ...

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

... with new services, offerings, and business models. This report examines cloud DVR technologies, issues with implementation, and how the cloud-based DVR may ... issues have had on cloud DVR content rights Analysis on how the cloud-based DVR may change the connected home and the face of TV Global forecast ...

This report analyzes the state of the technical support services industry across major global markets, including Europe and Asia/Pacific. The ... . The report also forecasts the five-year global revenue opportunity for premium technical support services.

Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities and what impact multiscreen services are having on subscriber churn rates. Key Topics Detailed overview of ...

Growth in Self-Installed Energy and Smart Home Systems analyzes the market for self-installed, smart home devices and systems. It begins by generally quantifying the ... to self-install vs. professional install smart home devices and systems Research Benefits Quantifies the number of broadband households with self-installed devices and systems Analyzes installation ...

Consumer Segmentation: Mobile App Users analyzes the market for tablet and smartphone apps, including the number of downloads, expenditures, in-app purchases, and app use. It segments and analyzes consumers according to their level of app use. Finally, it investigates the use of key app genres, namely ...

The Super Buyer: Characteristics of High ARPU Customers analyzes broadband and pay-TV subscribers in the top ARPU quintile and contrasts them ... Key Topics Detailed overview and size of video viewing segments Demographic profile of Super Buyers Compares content spending and consumption differences between ...

Choice of Mobile Device: The Consumer Perspective analyzes the impact of new handset purchasing models on the market for mobile phones. It specifically considers models that allow the subscriber to purchase handsets without agreeing to a service contact. ...

Personal communications is increasingly mobile and social; traditional SMS service is now overtaken by new OTT mobile messaging services such as Whatsapp, WeChat, Line, and ... of messaging apps for smartphones and tablets Impact of messaging apps on mobile carriers' messaging business Monetization strategies & business models for MNOs ...

... APIs and app mash-ups create new business opportunities for app developers and service providers. It profiles major API providers and successful mash-ups and analyzes the implications of APIs as a new competitive advantage for companies ...

... accessibility in app stores. Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption. This report examines current economics of top-rated apps versus others and identifies services and methods used to get apps recognized ...

... the integration of connected car services with existing mobile, home, and cloud service infrastructures to highlight new opportunities for OEMS, car dealers, operators, and other service providers. The report provides forecasts of U.S. connected car revenues from 2014-2019.

... Engaging consumers in energy management has been an ongoing challenge for utilities. Digital media coupled with smart home services, connected products, and applications provide new opportunities for utilities to engage consumers. Moving the ...

... of these entities on future market and technological developments. Parks Associates’ digital health technology coverage includes analysis of four major industry segments. ... healthily and allay anxiety among family members Wellness & Fitness: Digital and mobile products and services that help drive preventive ...

This report provides analysis and five-year forecasts for a variety of digital lifestyle product categories, including Internet, television services, digital content services, and connected home products, including home networks and connected CE.

This report examines significant emerging technology trends and disruptions which will change the shape of the digital home in the next decade. The report serves the need of companies considering opportunities beyond a five-year time horizon in order to anticipate emerging opportunities.

Devices in the home are increasingly connected to a cloud service, providing access to controls and content from anywhere. Connected devices become smart as they ...

... the market of independent living technology and solutions that assist the elderly and frail to live a safe, healthy, and memorable life in their home. It covers specifically solutions such as PERS, medication management, home activity sensors, and ...

... is driving interesting partnerships among security companies, device makers, utilities, and retailers. This report examines the emerging partnerships, the primary motivators, and the business models driving them. It also predicts the direction of future partnerships and analyzes ...

... This report analyzes trends in consumption, solutions, technology, competition, and monetization that affect the business of content delivery. The report outlines the ... provides insight into current trends in analytics and how those trends are affecting business models and service delivery. The report concludes with ...

... . Topics covered include smartphone sales and market shares, feature trends, new mobile applications and services, and smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of smartphone unit sales and smartphone users.

... This report provides a contextual review of the evolution of advanced TV advertising strategies and examines their transformation as a result of rising Internet- ...

This report examines wireless home network standards for constrained devices, including ZigBee, Z-Wave, DECT ULE, ... between service providers and manufacturers, and the role that home networks play in that conflict.

... in the digital product adoption of broadband households and in the technical support needs of consumers. The report analyzes market and business model ... market size and forecasts the revenue opportunity of premium technical support services in the U.S.

This report tracks the rapidly evolving market for alternative set-top box devices, such as Apple TV and ...

... on complementary product sales. This report examines new and reinvigorated business models for these markets as well as how OEMs and developers can take advantage of new revenue opportunities. It also provides business model details and case studies.

... This report examines new game consoles as expanded entertainment hubs, from the perspective of their interaction with cloud gaming services, and also addresses the future ecosystems required to support next-generation consoles. Parks Associates segments ...