Who is Using Multiscreen Services?

August 2014 | 62 pages | ID: W6B031E7D2AEN
Parks Associates

Abstracts

Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities and what impact multiscreen services are having on subscriber churn rates.

Key Topics

• Detailed overview of the multiscreen services market, including current consumer awareness and adoption
• Profiles of multiscreen users by demographics, video viewing preferences, and average monthly video expenditure
• Consumer motivations for purchasing different kinds of connected health devices
• Overall impact of multiscreen services on subscriber churn rates

Research Benefits

• Quantifies consumer awareness of multiscreen services by age, income, and service provider
• Examines multiscreen user consumption of pay-TV, OTT, and other types of video content
• Identifies likelihood of subscribers to make changes, downgrade, or cancel services
• Provides key recommendations to engage different consumer groups

Contents

WHO IS USING MULTISCREEN SERVICES?

About

ABOUT THE RESEARCH

PREVIOUS RESEARCH

Cloud DVR: The New Face of Television (Q3/14)
Profiles of Subscribers in Multifamily Residences (Q2/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
Streaming CE and Content Purchasing Habits (Q1/14)
TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
OTT in a Pay-TV World (Q4/13)
Consumer Segmentation: Selling Premium TV Services (Q4/13)
TV Everywhere Use & Authentication (Q3/13)

KEY FINDINGS

RECOMMENDATIONS

TRENDS IN MULTISCREEN AWARENESS & USE

Pay-TV Premium Feature Subscription/Awareness (2012 - 2014)
Multiscreen Awareness by Age (2012 - 2014)
Multiscreen Awareness by Household Income (2012 - 2014)
Multiscreen Service Awareness by Pay-TV Providers (2012 - 2014)
Pay-TV Feature Monthly Usage (2013 - 2014)
Multiscreen Feature Usage by Age (2013 - 2014)
Multiscreen Feature Usage by Household Income (2013 - 2014)
Multiscreen Feature Usage by Pay-TV Service Provider (2013 - 2014)

PROFILE OF MULTISCREEN USERS

Demographic Profile of Multiscreen Users (Q1/14)
TV Program and Movie Consumption Behavior by Multiscreen Users (Q1/14)
Video Viewing Preferences by Multiscreen Users (Q1/14)
Video Consumption on Platform by Multiscreen Users (Q1/14)
Video Consumption on a TV Set by Multiscreen Users (Q1/14)
Percentage With OTT Subscription by Multiscreen Use (Q1/14)
Pay-TV Service ARPU by Multiscreen Users (Q1/14)
Average Monthly Video Expenditure by Multiscreen Users (Q1/14)

MULTISCREEN USERS AND VIDEO VIEWING SEGMENTS

Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q1/14)
Segment Descriptions
Segment Demographics
Pay-TV Service ARPU by Video Viewing Segments (Q1/14)
Multiscreen Use and Awareness by Video Viewing Segments (Q1/14)
Multiscreen Use Among Those Aware of Multiscreen Capability by Video Viewing Segments (Q1/14)
Multiscreen Service Awareness by Video Viewing Segments (2013 - 2014)
Multiscreen Use by Video Viewing Segment (Q1/14)

MULTISCREEN & PAY-TV SERVICE CHANGES

Likelihood of Making Changes to Pay-TV Service by Multiscreen Users (Q1/14)
Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14)
Multiscreen Use & Likelihood of Canceling Service by Video Viewing Segments (Q1/14)
Reason for Considering Cancelling Pay-TV Service by Multiscreen Users (Q1/14)
Reason for Considering Downgrading Pay-TV Service by Multiscreen Users (Q1/14)