Consumer Segmentation: Smart Home Packages

November 2014 | 50 pages | ID: C7CB83AE255EN
Parks Associates

Abstracts

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

Contents

ABOUT THE RESEARCH

PREVIOUS RESEARCH

Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
360 VIEW: RESIDENTIAL SECURITY AND SMART HOME (Q3/14)
The Internet of Things: Business Models & Opportunities (Q3/14)
Evolution of Smart Home and the Internet of Things (Q2/14)
Winning Business Models from a Consumer Perspective (Q1/14)
Smart Home Packages (Q4/13)

KEY FINDINGS

INDUSTRY INSIGHT

RECOMMENDATIONS

SEGMENTATION OVERVIEW

Segmentation Overview
Segmentation Methodology
Segment Demographic Profile
Estimated Income ($1,000s) by Segment (Q2/14)
Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
Smart Home Device Intenders and Owners by Segment (Q3/14)
Smart Home Device Purchase Intention by Segment (Q3/14)
Four Groups of Attitudes
Attitudinal Motivations by Segment (Q2/14)

DEMAND FOR SMART HOME PACKAGES BY SEGMENT

Three Hypothetical Smart Home Packages
Likelihood of Buying a Smart Home System & Subscribing to a
Professional Monitoring Service (Q4/13)
Likelihood of Purchasing Smart Home Package (Q4/13)
Reason for Not Purchasing Smart Home Packages (Q4/13)

MARKETING PERSONAS

Segment Personas- Smart Device Intenders
Segment Personas: Young Adrift
Segment Personas: Young Go Getters
Segment Persona: Picket Fencers
Segment Persona: Life Interrupted & Empty Nesters

ADDITIONAL RESEARCH FROM PARKS ASSOCIATES