The Super Buyer: Characteristics of High ARPU Customers
The Super Buyer: Characteristics of High ARPU Customers analyzes broadband and pay-TV subscribers in the top ARPU quintile and contrasts them against those in the bottom ARPU quintile. It includes a demographic profile of each group and investigates content spending and consumption differences between the two.
Key Topics
Key Topics
- Detailed overview and size of video viewing segments
- Demographic profile of Super Buyers
- Compares content spending and consumption differences between Super Buyers
- Identifies four key packages that comprise the majority of all Internet and pay-TV subscribers
- Examines Super Buyer and Bargain Buyer consumption of OTT video services
- Identifies service providers with a high market share among Super Buyers
- Analysis of video watched on a TV set between Super Buyers and Bargain Buyers
- Provides key recommendations to convert broadband subscribers into Super Buyers
ABOUT THE RESEARCH
VIDEO VIEWING SEGMENTS
Parks Associates Multiscreen Segmentation
Size of Video Viewing Segments
Segment Descriptions
PREVIOUS RESEARCH
360 View: Digital Media & Connected Consumers (Q3/14)
Cloud DVR: The New Face of Television (Q3/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
OVERVIEW ACCESS & ENTERTAINMENT SERVICE ARPUS:
Average Monthly Cost of Home Services (2012 - 2014)
Home Service Subscription (2012 - 2014)
Monthly ARPU and Top/Bottom Quintile Limits by Service (Q3/14)
THE SUPER BUYERS:
Super Buyers by Age (Q3/14)
Demographic Profile of Super Buyers
Mobile Phone Service ARPU by Service ARPU (Q3/14)
Netflix Subscription by Service ARPU (Q3/14)
% of Subscribers with 'Never Miss' Program by Service ARPU (Q1/14)
Service Provider Market Share of Triple Play Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone TV Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone Broadband Service by Service ARPU (Q3/14)
Likelihood of Service Changes by Service ARPU (Q1/14)
THE SUPER BUYERS AND CONTENT CONSUMPTION & SPENDING:
Spending on Video and TV Service Packages by Service ARPU (Q3/14)
Spending on Video and Stand-alone TV or Broadband Service Packages by Service ARPU (Q3/14)
Breakdown of Spending on Video and TV Service by Service ARPU (Q3/14)
Hours of TV Viewing and Service ARPU (Q3/14)
% of TV Viewing Linear Video by Service Package and ARPU (Q3/14)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
VIDEO VIEWING SEGMENTS
Parks Associates Multiscreen Segmentation
Size of Video Viewing Segments
Segment Descriptions
PREVIOUS RESEARCH
360 View: Digital Media & Connected Consumers (Q3/14)
Cloud DVR: The New Face of Television (Q3/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
OVERVIEW ACCESS & ENTERTAINMENT SERVICE ARPUS:
Average Monthly Cost of Home Services (2012 - 2014)
Home Service Subscription (2012 - 2014)
Monthly ARPU and Top/Bottom Quintile Limits by Service (Q3/14)
THE SUPER BUYERS:
Super Buyers by Age (Q3/14)
Demographic Profile of Super Buyers
Mobile Phone Service ARPU by Service ARPU (Q3/14)
Netflix Subscription by Service ARPU (Q3/14)
% of Subscribers with 'Never Miss' Program by Service ARPU (Q1/14)
Service Provider Market Share of Triple Play Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone TV Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone Broadband Service by Service ARPU (Q3/14)
Likelihood of Service Changes by Service ARPU (Q1/14)
THE SUPER BUYERS AND CONTENT CONSUMPTION & SPENDING:
Spending on Video and TV Service Packages by Service ARPU (Q3/14)
Spending on Video and Stand-alone TV or Broadband Service Packages by Service ARPU (Q3/14)
Breakdown of Spending on Video and TV Service by Service ARPU (Q3/14)
Hours of TV Viewing and Service ARPU (Q3/14)
% of TV Viewing Linear Video by Service Package and ARPU (Q3/14)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
