Consumer Segmentation: OTT Video Buyers
Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.
ABOUT THE RESEARCH
PREVIOUS RESEARCH
The Death of Linear TV (Q3/14)
360 VIEW: DIGITAL MEDIA & CONNECTED CONSUMERS (Q3/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Trends in Content Licensing (Q1/14)
New Trends in Digital Delivery and CDNs (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
VIDEO CONSUMPTION TRENDS:
Video Consumption by Platform (2010 - 2014)
Video Consumption on TV Sets by Source (2010 - 2014)
Household Monthly Spending on Internet Video (2012 - 2014)
OTT Subscription by Age (2013 - 2014)
OTT Subscription by Household Income (2013 - 2014)
OTT Service Subscription (2012 - 2014)
Who Pays for OTT Service Subscription (Q3/14)
OTT VIDEO TRENDS:
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q3/14)
Segment Descriptions
OTT Video Consumption on TV Sets (2012 - 2014)
Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
Household Monthly Spending on Renting Video Downloads (2012 - 2014)
Household Monthly Spending on Buying Video Downloads (2012 - 2014)
DEMAND FOR NEW OTT VIDEO SERVICES:
Willingness to Subscribe to New Over-the-Top Services (Q4/14)
Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
% of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
PREVIOUS RESEARCH
The Death of Linear TV (Q3/14)
360 VIEW: DIGITAL MEDIA & CONNECTED CONSUMERS (Q3/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Trends in Content Licensing (Q1/14)
New Trends in Digital Delivery and CDNs (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
VIDEO CONSUMPTION TRENDS:
Video Consumption by Platform (2010 - 2014)
Video Consumption on TV Sets by Source (2010 - 2014)
Household Monthly Spending on Internet Video (2012 - 2014)
OTT Subscription by Age (2013 - 2014)
OTT Subscription by Household Income (2013 - 2014)
OTT Service Subscription (2012 - 2014)
Who Pays for OTT Service Subscription (Q3/14)
OTT VIDEO TRENDS:
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q3/14)
Segment Descriptions
OTT Video Consumption on TV Sets (2012 - 2014)
Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
Household Monthly Spending on Renting Video Downloads (2012 - 2014)
Household Monthly Spending on Buying Video Downloads (2012 - 2014)
DEMAND FOR NEW OTT VIDEO SERVICES:
Willingness to Subscribe to New Over-the-Top Services (Q4/14)
Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
% of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
