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Toys & Games Market Research Reports & Industry Analysis

The toys and games category comprises various types of game equipment and accessories. Toys as well as games execute several key functions: entertaining and educational. Besides, they assist in the development of imagination. Companies active in the market offer a huge number of products: dolls, teddy bears, computer programs, tennis rackets, and a far more. The toys and games market is divided into three segments: traditional toys, video games and accessories.

The USA and Europe are the top purchasers. At present, the market for traditional toys is witnessing a decline in demand, whereas the buying interest for video, online games and intelligent toys is on an upward trajectory. In the future, the industry growth is expected to be spurred by new opportunities for toys and games companies emerging in Latin America and the Asia Pacific.

The Catalogue offers the research reports providing in-depth analyses of the toys and games market. The reports contain all-inclusive descriptions of the leading players along with data on revenues. The research studies examine prices and demand-supply equilibrium. The reports also discuss future opportunities of the market.

Publications found: 835
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Funtastic Ltd in Toys and Games (Australia)

US$ 572.00

... for the growth of its brand over the long term. Funtastic Ltd is a Victoria-based company that is engaged in the manufacture and distribution ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

July 2015 2 pages

Bandai America Inc in Toys and Games (Canada)

US$ 150.00

... of Japanese toys and media franchises. With brands such as Power Rangers, Ben 10 and Tamagotchi all having experienced successful launches in Canada, Bandai America has a strong track record of marketing toy products in the country previously. Euromonitor International ...

July 2015 2 pages

LEGO Sverige AB in Toys and Games (Sweden)

US$ 572.00

LEGO Sverige AB is the Swedish subsidiary of the Danish owned LEGO A/S with the latter being a family owned entity operating on a global scale. LEGO’s core business is the manufacture of traditional toys and games, specifically construction toys. Exploiting the strength of the LEGO brand ...

July 2015 2 pages

Lekia AB in Toys and Games (Sweden)

US$ 572.00

Lekia’s growth will be driven by outlet expansion. The retailer’s outlet numbers ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

July 2015 2 pages

Mattel Europa Netherlands BV in Toys and Games (Netherlands)

US$ 572.00

... position in toys and games in the Netherlands with greater investment in new product development and advertising. Mattel is set to consolidate in product categories where ...

July 2015 2 pages

Mattel Toys (India) Pvt Ltd in Toys and Games (India)

US$ 572.00

Mattel Toys (India) Pvt Ltd lost its leadership of toys and games in India in 2014 to Funskool India Ltd. The company experienced a difficult year, following significant restructuring of top ... company is increasing its penetration in terms of distribution and launching a selection of toys that cover a wider range of price points... Euromonitor International Local ...

July 2015 3 pages

LEGO Polska Sp zoo in Toys and Games (Poland)

US$ 572.00

... long term it is likely to attempt to gain leadership of toys and games in Poland. Euromonitor International Local Company Profiles are a concise set of briefings ...

July 2015 2 pages

LEGO Australia Ltd in Toys and Games (Australia)

US$ 572.00

... toy market in Australia. This is likely to be achievable via the company’s continued focus on innovation and continuously introducing new popular themes.LEGO Australia Pty Ltd registered strong growth in 2014 thanks largely to the success of the LEGO Movie. This was further strengthened by the resurgence of construction toys ...

July 2015 2 pages

Toys 'R' Us Inc in Toys and Games (USA)

US$ 572.00

... and general merchandise items that carry the top-selling toys and games. The company’s main strategy hinges on what it is calling ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

July 2015 4 pages

The Influence of Technology in Toys and Games: Corporate Strategies

US$ 1,325.00

... access to the internet and the proliferation of affordable advanced communication technologies over the past decade has created a generation of digital natives ... worked so far and considers how technology will permeate playtime in the future. Euromonitor International's The Influence of Technology in Toys and Games: Corporate Strategies ...

July 2015 37 pages

Report on the Chinese market for plush toys 2019-2025

US$ 5,000.00

... predictions, the Chinese plush toy market will eventually reach a total scale of XX CNY. The increase in income for many people in China has led ... to a stronger emphasis on the pursuit of a stronger quality of life, and this has caused a positive effect on the Chinese plush toy market ...

June 2015 133 pages

Global Toys Market - Opportunities and Forecasts: 2015 Edition

US$ 800.00

... “Global Toys Market: Opportunities and Forecasts (2015 Edition)” provides an insight into the global traditional toys market. The report analyzes the trends and challenges of the toys market and also outlines the opportunities driving the present ...

May 2015 74 pages

Gaming Industry in India 2015

US$ 950.00

... . Netscribes’ latest market research report titled Gaming Industry in India 2015 illuminates the dynamics in the video gaming business in India. A surge in demand for digital entertainment ...

April 2015 71 pages

Report on the Chinese Educational Toy industry 2019-2023

US$ 5,000.00

... and recorded a figure of XX billion CNY in retail figures. The Chinese educational toy industry’s development is somewhat similar to that of the entire toy ... China’s toy market size by a large margin and when combined with the increase in consumable income, allows for further increases in the Chinese Educational ...

April 2015 94 pages

Mobile Gaming Application Store Analysis 2015

US$ 1,995.00

... holding the lion's share. Mobile Gaming Application Store Analysis 2015 covers app store trends in mobile gaming, geography and language analysis, native vs. non-native app store analysis, and recommendation for stakeholders. This ...

March 2015 35 pages

Map Active (Thailand) Co Ltd in Toys and Games (Thailand)

US$ 572.00

Map Active (Thailand) strategy in 2013 was to expand business in every product group, through ... , and new groups of customers by creating continuous marketing campaigns and activities. Euromonitor International Local Company Profiles are a concise set of briefings ...

March 2015 3 pages

Plan Creations Co Ltd in Toys and Games (Thailand)

US$ 572.00

... capability to develop reliable information resources to help drive informed strategic planning.

March 2015 3 pages

State of the Industry: Hobby, Toy, and Game Stores in the U.S.

US$ 149.00

... : Formats of Delivery: Word and Excel PDF upon request State of the Industry reports are concise, yet detailed studies filled with priceless ... and is well worth the investment. Depending on the topic, State of the Industry reports include historical, current, and future sales data; drivers ...

February 2015

Top 278 Childrens Toy Manufacturers (Global)

US$ 1,500.00

... Manufacturers. Using the unique Plimsoll method of analysis, each of the top 278 companies included is individually assessed and ranked against each other ... Global Analysis will give you an in-depth assessment of the Global Childrens Toy Manufacturers industry instantly. Whether you wish to benchmark your own ...

January 2015 383 pages

Top 182 Childrens Toy Manufacturers (Global)

US$ 1,500.00

This report is an in-depth financial evaluation of the Global Childrens Toy Manufacturers. Using the unique Plimsoll method of analysis, each of the largest 182 companies is individually assessed and ranked against each other and compared to industry averages.Using ...

January 2015 287 pages

Top 59 Manufacture of games and toys (Germany)

US$ 1,250.00

This report is an in-depth financial evaluation of the Germany Manufacture of games and toys . Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry ...

January 2015 164 pages

Takara Tomy Co Ltd in Toys and Games (World)

US$ 572.00

Japan’s largest traditional toys and games manufacturer, Takara Tomy, is responding to an extremely challenging domestic environment. This profile analyses the ... the efforts it is making to expand its international presence. Euromonitor International’s Takara Tomy Co Ltd in Toys and Games (World) company profile offers detailed strategic ...

January 2015 33 pages

Pro Strategy Group SRL in Toys and Games (Romania)

US$ 150.00

The company will aim to make Gamesline.ro a contender in the Romanian digital gaming retail landscape. With consumers shifting towards international providers, Gamesline.ro will rely on special offers, a wide product portfolio, accessories and useful information (reviews, game launches, etc). Euromonitor ...

January 2015 2 pages

Simba Toys Romania SRL in Toys and Games (Romania)

US$ 150.00

... company has been resorting to other retailers to sell its products, Simba Toys Romania aims to open its own outlets. One of the first steps ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

January 2015 3 pages

Dooodolls Design Sdn Bhd in Toys and Games (Malaysia)

US$ 150.00

Dooodolls aims to become a leading player in the distribution and marketing of Dooodolls plush toys in Malaysia as well as internationally. In order to do that, the company is developing more licensed Dooodolls products like apparel, bags and stationery. Euromonitor International Local Company Profiles are a ...

January 2015 2 pages

GameOn.com Sdn Bhd in Toys and Games (Malaysia)

US$ 150.00

... the leading online retailers for video games in Malaysia. Being an online retailer without physical store locations, GameOn is constantly improving its customer relationship by ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

January 2015 2 pages

SPM Sdn Bhd in Toys and Games (Malaysia)

US$ 150.00

... more licensed products - generating more licensing agreements is an advantageous move as SPM’s competitors, including Hasbro and Mattel, are increasingly incorporating licenced ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

January 2015 2 pages

Toys "R" Us GmbH in Toys and Games (Germany)

US$ 150.00

Toys “R” Us GmbH plans to support its competitive positioning through further outlet expansion over the forecast period. The company is currently in the ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

January 2015 3 pages

LEGO GmbH in Toys and Games (Germany)

US$ 150.00

LEGO GmbH will focus on retaining its strong position in the German toys and games market through constant product innovation, which will ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

January 2015 2 pages

Simba-Dickie Group GmbH in Toys and Games (Germany)

US$ 150.00

Simba-Dickie Group will continue to place great importance on supporting sales through the release of strategic product innovations and maintaining good ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

January 2015 3 pages

Playkit Philippines Inc in Toys and Games (Philippines)

US$ 150.00

Playkit Philippines is looking at strengthening its partnership with its current clients. To be able to improve its current position in traditional toys and games, it ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

January 2015 2 pages

Microsoft Hong Kong Ltd in Toys and Games (Hong Kong, China)

US$ 150.00

Over the forecast period Microsoft Hong Kong Ltd is expected to maintain and consolidate its leading position in video games by getting more independent developers (like Sony) to develop games for its Xbox One and better integrating its console game business with its ...

January 2015 2 pages

Hot Toys Ltd in Toys and Games (Hong Kong, China)

US$ 150.00

Over the forecast period Hot Toys Ltd is expected to increase its licencing portfolios in order to cement its place in the high-end collectible ... celebrities in order to tap into the potential of the growing kidult segment in Hong Kong. Euromonitor International Local Company Profiles are a concise set of ...

January 2015 2 pages

Trefl SA in Toys and Games (Poland)

US$ 150.00

Trefl is expected to continue to focus on offering licensed products and will thus seek to obtain more licensing agreements with entertainment giants such as ... in the forecast period. Licensed products for children saw strong sales growth in Poland during the review period and still have a huge potential for ...

December 2014 3 pages

Electronic Arts Polska Sp zoo in Toys and Games (Poland)

US$ 150.00

Electronic Arts is a leading developer and distributor of video games in Poland. The company's strategy for the forecast period will continue to include offering ... increasing the number of users and frequency of use. The company regards Poland as a strategic sales area with strong potential for growth, due to ...

December 2014 3 pages

China Toy Mfg. Industry Data Report

US$ 580.00

This data report provides key statistics and concise analysis on toy mfg. industry in China. It presents an overview on toy mfg. industry's overall ... , solvency, turnover ability and loss, four aspects to describe current toy mfg. industry development situation. Key statistic indicators covered: Number Of ...

December 2014 22 pages

The Impact of Demographics and Income on Toys Spending

US$ 1,200.00

... determinants of demand – demographic and income trends – to understand their impact on toys sales in the future. Euromonitor International's The Impact of Demographics and Income on Toys Spending global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at ...

December 2014 22 pages

Aurora World Corp in Toys and Games (South Korea)

US$ 150.00

... aired in October 2013, is popular. Season 1 in 2010 contributed to a considerable amount of plush toys sales. The media effect of Season 1 led to an approximate sales increase of ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

November 2014 2 pages

Halfbrick Studios Pty Ltd in Toys and Games (Australia)

US$ 150.00

... platforms to grow its market share both locally and internationally. Halfbrick Studios’ strategy is to develop games that are addictive and engaging ... under other publishers. In line with current trends in the market, Halfbrick is shifting from a premium... Euromonitor International Local Company Profiles are ...

November 2014 2 pages

Hunter Products Ltd in Toys and Games (Australia)

US$ 150.00

... with current partners. To build and support the growth of its brands, Hunter Products features its brands in media campaigns via TV, print and PR. ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

November 2014 2 pages

Mega Brands Australia Pty Ltd in Toys and Games (Australia)

US$ 150.00

Mega Brands Australia aims to build its portfolio of brands to compete successfully against key rivals Lego and KRE-O by investing 3-4% of the company’s sales ... Games. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a ...

November 2014 2 pages

Namco Bandai Partners Taiwan Ltd in Toys and Games (Taiwan)

US$ 150.00

... and introduce more mobile/tablet games in the future, due to the favourable response to its mobile game – Tekken: Card Tournament. This encouraged Namco and stimulated the company to invest more in mobile games to seize value share in the mobile games category. The company will also continually improve on ...

November 2014 2 pages

Sony Computer Entertainment Taiwan Ltd in Toys and Games (Taiwan)

US$ 150.00

Sony plans to continually improve its game consoles as well as its video games software. The company intends to bring the best gaming experience to its consumers by providing a more interactive game system. Thus, the company will also focus on developing its service network PlayStation Network so as to ...

November 2014 2 pages

Microsoft Taiwan Corp in Toys and Games (Taiwan)

US$ 150.00

... game console Xbox One, which possesses broad multimedia and social capabilities, in the Taiwan market in 2014. The company will release the new version of its Kinect device along with the introduction of Xbox One. Microsoft will continue to introduce and publish new video games software for Xbox ...

November 2014 2 pages

2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report

US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report, published annually by Barnes ... on the sales of Toys, hobby goods, & games sold through Appliance, television, & other electronics stores nationally and for all 50 U.S. States and up ...

November 2014 96 pages

2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report

US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report, published annually by Barnes Reports, contains ... forecast estimates on the sales of Toys, hobby goods, & games sold through Computer & software stores nationally and for all 50 U.S. States and up to 900 ...

November 2014 88 pages

Nintendo Co Ltd in Toys and Games (Japan)

US$ 150.00

Nintendo Co Ltd remained the leading company in toys and games in Japan in 2013 and the Japan-based global multinational aims to maintain ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

November 2014 4 pages

Square Enix Co Ltd in Toys and Games (Japan)

US$ 150.00

Square Enix Co Ltd is one of the leading players in video game software in Japan and the company aims to achieve the leading position ... to focus more on digital gaming as the category continues to expand, with Square Enix now in a position to capitalise on growth in digital gaming. Euromonitor International ...

November 2014 3 pages

Sony India Pvt Ltd in Toys and Games (India)

US$ 150.00

Sony India Pvt Ltd is the category leader in video games hardware in India, where it is present with its flagship products PlayStation 2 and PlayStation 3. The company also launched its PS4 in January 2014 in India. The company is enhancing its distribution in hypermarkets, electronics and appliance ...

November 2014 2 pages

Trudi SpA in Toys and Games (Italy)

US$ 150.00

... market trends, as well as thanks to the high perceived quality of its products, Trudi is expected to continue performing well in the... Euromonitor International Local Company ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

November 2014 3 pages

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