Toys "R" Us GmbH in Toys and Games (Germany)

January 2015 | 3 pages | ID: T04B5A72D4FEN
Euromonitor International Ltd

Abstracts

Toys “R” Us GmbH plans to support its competitive positioning through further outlet expansion over the forecast period. The company is currently in the process of looking for adequate outlet locations which have a size of 2,200-3,800 sq m, ample parking space and are located in towns and cities with more than 100,000 inhabitants. Existing outlets will furthermore receive a make-over that is designed to offer a fresher shopping experience which enables easy navigation around the outlet. Both...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Toys 'R' Us GmbH: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Toys 'R' Us GmbH: Private Label Portfolio
Competitive Positioning
Summary 3 Toys 'R' Us GmbH: Competitive Position 2013