Gaming Industry in India 2015
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Netscribes’ latest market research report titled Gaming Industry in India 2015 illuminates the dynamics in the video gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment segments is video gaming. Video game is an interactive entertainment product that uses Personal Computers, Televisions, dedicated display, or mobile devices as a services delivery platform.
With falling prices of gaming products and improved disposable income levels, gaming has quickly grabbed the attention of youth. Due to the versatility and interactive nature of games of different subject and genre, the users feel more involved in this form of entertainment. Gaming is largely popular in urban areas of the country, but is rapidly witnessing adoption in semi-urban areas with the growing number of smartphones across India. Improved broadband internet quality and affordability has led to increased inclination towards online games and indulgences in online multiplayer mode in a standalone game.
Various genres of games are available on gaming platforms to cater to varied user preferences. Quick emerging online and mobile gaming segments have revolutionized the industry with new genres and have attracted new audiences. PC gaming has witnessed the most adoption in India but it is mired by high piracy level. With other platforms for gaming gradually grabbing the attention of Indian consumers, the opportunities are endless.
Netscribes’ latest market research report titled Gaming Industry in India 2015 illuminates the dynamics in the video gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment segments is video gaming. Video game is an interactive entertainment product that uses Personal Computers, Televisions, dedicated display, or mobile devices as a services delivery platform.
With falling prices of gaming products and improved disposable income levels, gaming has quickly grabbed the attention of youth. Due to the versatility and interactive nature of games of different subject and genre, the users feel more involved in this form of entertainment. Gaming is largely popular in urban areas of the country, but is rapidly witnessing adoption in semi-urban areas with the growing number of smartphones across India. Improved broadband internet quality and affordability has led to increased inclination towards online games and indulgences in online multiplayer mode in a standalone game.
Various genres of games are available on gaming platforms to cater to varied user preferences. Quick emerging online and mobile gaming segments have revolutionized the industry with new genres and have attracted new audiences. PC gaming has witnessed the most adoption in India but it is mired by high piracy level. With other platforms for gaming gradually grabbing the attention of Indian consumers, the opportunities are endless.
Slide 1: Executive Summary
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
INTRODUCTION
Slide 5-10: Video Gaming – Overview, Segments of Gaming, PC Gaming –
Value Chain
, PC Gaming –
Value Chain
, Online Gaming –
Value Chain
, Mobile Gaming –
Value Chain
, Console Gaming –
Value Chain
MARKET OVERVIEW
Slide 11-12: MARKET OVERVIEW – Global, Gamers’ Geographic Distribution
Slide 13-20: MARKET OVERVIEW – India, Gaming – Market Segmentation, PC Gaming – Overview, Console Gaming – Overview, Mobile Gaming – Overview, Online Gaming – Overview, PC Gaming – Distribution Model, Online Gaming – Revenue Model
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-28: Drivers
Slide 29-30: Challenges
TRENDS
Slide 31-40: Key TRENDS – Gaming industry
COMPETITIVE LANDSCAPE
Slide 41: Porter’s Five Forces Analysis
Slide 42-104: Major Private Players
Slide 105-106: Major Game Distributors in India
Consumer Insights
Slide 107-116: Consumer Insights – Survey on Gaming
STRATEGIC RECOMMENDATIONS
Slide 117-118: Recommendations
APPENDIX
Slide 70: Key Ratios Description
Slide 71: Sources of Information
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
INTRODUCTION
Slide 5-10: Video Gaming – Overview, Segments of Gaming, PC Gaming –
Value Chain
, PC Gaming –
Value Chain
, Online Gaming –
Value Chain
, Mobile Gaming –
Value Chain
, Console Gaming –
Value Chain
MARKET OVERVIEW
Slide 11-12: MARKET OVERVIEW – Global, Gamers’ Geographic Distribution
Slide 13-20: MARKET OVERVIEW – India, Gaming – Market Segmentation, PC Gaming – Overview, Console Gaming – Overview, Mobile Gaming – Overview, Online Gaming – Overview, PC Gaming – Distribution Model, Online Gaming – Revenue Model
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-28: Drivers
Slide 29-30: Challenges
TRENDS
Slide 31-40: Key TRENDS – Gaming industry
COMPETITIVE LANDSCAPE
Slide 41: Porter’s Five Forces Analysis
Slide 42-104: Major Private Players
Slide 105-106: Major Game Distributors in India
Consumer Insights
Slide 107-116: Consumer Insights – Survey on Gaming
STRATEGIC RECOMMENDATIONS
Slide 117-118: Recommendations
APPENDIX
Slide 70: Key Ratios Description
Slide 71: Sources of Information
