Mattel Europa Netherlands BV in Toys and Games (Netherlands)

July 2015 | 2 pages | ID: M6C7DC6CF0EEN
Euromonitor International Ltd

Abstracts

The company faces greater competition and challenges and is committed to defend its position in toys and games in the Netherlands with greater investment in new product development and advertising. Mattel is set to consolidate in product categories where it already holds a strong position, such as dolls and accessories or model vehicles.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction and Background
Key Facts
  Summary 1 Mattel Europa Netherlands BV: Key Facts
Competitive Positioning
  Summary 2 Mattel Europa Netherlands BV: Competitive Position 2014