Toys 'R' Us Inc in Toys and Games (USA)
Toys “R” Us is the dominant player in the toys and games retail channel but the channel is in steady decline and shows no signs of a resurgence due to competition from internet retailing and general merchandise items that carry the top-selling toys and games. The company’s main strategy hinges on what it is calling its “Tru Transformation” strategy. In many ways this involves getting back to the basics of retail by reducing out of stocks, improving execution and stronger marketing campaigns.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Toys 'R' Us Inc: Key Facts
Summary 2 Toys 'R' Us Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys 'R' Us Inc: Private Label Portfolio
Competitive Positioning
Summary 4 Toys 'R' Us Inc: Competitive Position 2014
Key Facts
Summary 1 Toys 'R' Us Inc: Key Facts
Summary 2 Toys 'R' Us Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys 'R' Us Inc: Private Label Portfolio
Competitive Positioning
Summary 4 Toys 'R' Us Inc: Competitive Position 2014