Mattel Toys (India) Pvt Ltd in Toys and Games (India)
Mattel Toys (India) Pvt Ltd lost its leadership of toys and games in India in 2014 to Funskool India Ltd. The company experienced a difficult year, following significant restructuring of top management. However, the company has plans to strengthen its distribution and regain its leadership of the category. To counter the threat from counterfeit products, the company is increasing its penetration in terms of distribution and launching a selection of toys that cover a wider range of price points...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction and Background
Key Facts
Summary 1 Mattel Toys (India) Pvt Ltd: Key Facts
Production
Competitive Positioning
Summary 2 Mattel Toys (India) Pvt Ltd: Competitive Position 2014
Key Facts
Summary 1 Mattel Toys (India) Pvt Ltd: Key Facts
Production
Competitive Positioning
Summary 2 Mattel Toys (India) Pvt Ltd: Competitive Position 2014