LEGO Australia Ltd in Toys and Games (Australia)

July 2015 | 2 pages | ID: L6FA3FE51A2EN
Euromonitor International Ltd

Abstracts

Lego Australia is keen to build on the success it enjoyed in 2014 and hopes to continue to grow moderately ahead of the toy market in Australia. This is likely to be achievable via the company’s continued focus on innovation and continuously introducing new popular themes.LEGO Australia Pty Ltd registered strong growth in 2014 thanks largely to the success of the LEGO Movie. This was further strengthened by the resurgence of construction toys fuelled by the simple yet interactive nature of the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction and Background
Key Facts
  Summary 1 LEGO Australia Pty Ltd: Key Facts
Competitive Positioning
  Summary 2 LEGO Australia Pty Ltd: Competitive Position 2014