Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Greeting Cards and Calendars in Germany: ISIC 2219
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Greeting Cards and Calendarsmarket at a national level. It provides the latest retail sales ... data. Why buy this report? Get a detailed picture of the Greeting Cards and Calendars market; Pinpoint growth sectors and identify factors ...
September 2010
25 pages
Hot Drinks, Snacks, Spices and Ready Meals in Germany: ISIC 1549
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Hot Drinks, Snacks, Spices and Ready Mealsmarket at a national level. It provides the latest ... data. Why buy this report? Get a detailed picture of the Hot Drinks, Snacks, Spices and Ready Meals market; Pinpoint growth sectors and ...
September 2010
27 pages
Labels, Badges and Felt in Germany: ISIC 1729
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Labels, Badges and Feltmarket at a national level. It provides the latest retail sales ... data. Why buy this report? Get a detailed picture of the Labels, Badges and Felt market; Pinpoint growth sectors and identify factors driving ...
September 2010
28 pages
Machinery for Rubber, Plastics and Paper Production in Germany: ISIC 2929
US$ 660.00
... report offers a comprehensive guide to the size and shape of the Machinery For Rubber, Plastics and Paper Productionmarket at a national level. It provides the latest ... . Why buy this report? Get a detailed picture of the Machinery For Rubber, Plastics and Paper Production market; Pinpoint growth sectors and identify ...
September 2010
31 pages
Malt Liquors in Germany: ISIC 1553
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Malt Liquorsmarket at a national level. It provides the latest retail sales data, ... and distribution data. Why buy this report? Get a detailed picture of the Malt Liquors market; Pinpoint growth sectors and identify factors driving ...
September 2010
26 pages
Man-made Fibers in Germany: ISIC 243
US$ 600.00
... and Paperboard, Pumps, Compressors, Taps and Valves, Soft Drinks, Spinning of Textile Fibers; Weaving of Textiles, Spirits, Sports Goods, Starches and Starch Products, ... data. Why buy this report? Get a detailed picture of the Man-made Fibers market; Pinpoint growth sectors and identify factors driving ...
September 2010
28 pages
Metal Products for Household Use, Vehicles and Packaging in Germany: ISIC 2899
US$ 600.00
... offers a comprehensive guide to the size and shape of the Metal Products For Household Use, Vehicles and Packagingmarket at a national level. It provides the ... the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop. ...
September 2010
31 pages
Mining of Uranium and Thorium Ores in Germany: ISIC 12
US$ 600.00
... report offers a comprehensive guide to the size and shape of the Mining of Uranium and Thorium Oresmarket at a national level. It provides the latest retail sales ... data. Why buy this report? Get a detailed picture of the Mining of Uranium and Thorium Ores market; Pinpoint growth sectors and identify ...
September 2010
8 pages
Mobile Phones, Radio Transmiters and Television Cameras in Germany: ISIC 322
US$ 600.00
... report offers a comprehensive guide to the size and shape of the Mobile Phones, Radio Transmiters and Television Camerasmarket at a national level. It provides the ... . Why buy this report? Get a detailed picture of the Mobile Phones, Radio Transmiters and Television Cameras market; Pinpoint growth sectors ...
September 2010
30 pages
Motion Picture and Video Production in Germany: ISIC 9211
US$ 600.00
... report offers a comprehensive guide to the size and shape of the Motion Picture and Video Productionmarket at a national level. It provides the latest retail sales ... data. Why buy this report? Get a detailed picture of the Motion Picture and Video Production market; Pinpoint growth sectors and identify ...
September 2010
26 pages
Motion Picture Projection in Germany: ISIC 9212
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Motion Picture Projectionmarket at a national level. It provides the latest retail sales data, ... data. Why buy this report? Get a detailed picture of the Motion Picture Projection market; Pinpoint growth sectors and identify factors ...
September 2010
23 pages
Motorcycles and Bicycles in Germany: ISIC 359
US$ 660.00
... report offers a comprehensive guide to the size and shape of the Motorcycles and Bicyclesmarket at a national level. It provides the latest retail sales ... . Why buy this report? Get a detailed picture of the Motorcycles and Bicycles market; Pinpoint growth sectors and identify factors driving change ...
September 2010
30 pages
Non-domestic Cooling, Ventilation and Other General Purpose Machinery in Germany: ISIC 2919
US$ 660.00
... offers a comprehensive guide to the size and shape of the Nondomestic Cooling, Ventilation and Other General Purpose Machinerymarket at a national level. It provides the latest ... buy this report? Get a detailed picture of the Nondomestic Cooling, Ventilation and Other General Purpose Machinery market; Pinpoint growth sectors and identify ...
September 2010
30 pages
Pasta, Noodles, and Other Farinaceous Products in Germany: ISIC 1544
US$ 600.00
... offers a comprehensive guide to the size and shape of the Pasta, Noodles, and Other Farinaceous Productsmarket at a national level. It provides the latest retail ... Why buy this report? Get a detailed picture of the Pasta, Noodles, and Other Farinaceous Products market; Pinpoint growth sectors and identify ...
September 2010
28 pages
Plastics in Primary Forms and of Synthetic Rubber in Germany: ISIC 2413
US$ 600.00
... report offers a comprehensive guide to the size and shape of the Plastics In Primary Forms and of Synthetic Rubbermarket at a national level. It provides the latest ... . Why buy this report? Get a detailed picture of the Plastics In Primary Forms and of Synthetic Rubber market; Pinpoint growth sectors and ...
September 2010
27 pages
Plastics Products in Germany: ISIC 252
US$ 600.00
... and Forestry Machinery, Appliances For Measuring, Navigating, and Testing, Bakery Products, Basic Chemicals, Bearings, Gears, and Driving Elements, Carpets and Rugs, ... data. Why buy this report? Get a detailed picture of the Plastics Products market; Pinpoint growth sectors and identify factors driving ...
September 2010
31 pages
Prepared Animal Feeds in Germany: ISIC 1533
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Prepared Animal Feedsmarket at a national level. It provides the latest retail sales data, ... data. Why buy this report? Get a detailed picture of the Prepared Animal Feeds market; Pinpoint growth sectors and identify factors driving ...
September 2010
28 pages
Public Administration, Defense and Social Security in Germany: ISIC 75
US$ 660.00
... report offers a comprehensive guide to the size and shape of the Public Administration, Defense and Social Securitymarket at a national level. It provides the latest retail sales ... . Why buy this report? Get a detailed picture of the Public Administration, Defense and Social Security market; Pinpoint growth sectors and identify factors driving ...
September 2010
26 pages
Radio and TV Broadcasting in Germany: ISIC 9213
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Radio and TV Broadcastingmarket at a national level. It provides the latest retail sales ... data. Why buy this report? Get a detailed picture of the Radio and TV Broadcasting market; Pinpoint growth sectors and identify factors driving ...
September 2010
27 pages
Retail Trade in Germany: ISIC 52
US$ 660.00
... guide to the size and shape of the Retail Trademarket at a national level. It provides the latest retail sales data, allowing you to identify the ... data. Why buy this report? Get a detailed picture of the Retail Trade market; Pinpoint growth sectors and identify factors driving change ...
September 2010
31 pages
Spinning of Textile Fibers; Weaving of Textiles in Germany: ISIC 1711
US$ 600.00
... offers a comprehensive guide to the size and shape of the Spinning of Textile Fibers; Weaving of Textilesmarket at a national level. It provides the latest retail ... forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Spinning of Textile Fibers ...
September 2010
29 pages
Tanks, Reservoirs and Containers in Germany: ISIC 2812
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Tanks, Reservoirs and Containersmarket at a national level. It provides the latest retail ... data. Why buy this report? Get a detailed picture of the Tanks, Reservoirs and Containers market; Pinpoint growth sectors and identify factors ...
September 2010
31 pages
Television and Radio Receivers, Sound or Video Recording in Germany: ISIC 323
US$ 660.00
... report offers a comprehensive guide to the size and shape of the Television and Radio Receivers, Sound Or Video Recordingmarket at a national level. It provides the latest retail ... . Why buy this report? Get a detailed picture of the Television and Radio Receivers, Sound Or Video Recording market; Pinpoint growth sectors and identify factors ...
September 2010
30 pages
Trade Unions, Professional, Political Organizations in Germany: ISIC 91
US$ 600.00
... 's Industrial reports provide a 360 degree view of an industry. TheIndustrial market report offers a comprehensive guide to the size and shape of the Trade ... buy this report? Get a detailed picture of the Trade Unions, Professional, Political Organizations market; Pinpoint growth sectors and identify factors ...
September 2010
25 pages
Washing and (dry-) Cleaning in Germany: ISIC 9301
US$ 600.00
... report offers a comprehensive guide to the size and shape of the Washing and (Dry-) Cleaningmarket at a national level. It provides the latest retail sales data, ... data. Why buy this report? Get a detailed picture of the Washing and (Dry-) Cleaning market; Pinpoint growth sectors and identify factors ...
September 2010
25 pages
Wearing Apparel in Germany: ISIC 181
US$ 600.00
... market report offers a comprehensive guide to the size and shape of the Wearing Apparelmarket at a national level. It provides the latest retail sales data, ... distribution data. Why buy this report? Get a detailed picture of the Wearing Apparel market; Pinpoint growth sectors and identify factors driving ...
September 2010
30 pages
Wholesale Trade in Germany: ISIC 51
US$ 660.00
... report offers a comprehensive guide to the size and shape of the Wholesale Trademarket at a national level. It provides the latest retail sales data ... data. Why buy this report? Get a detailed picture of the Wholesale Trade market; Pinpoint growth sectors and identify factors driving change ...
September 2010
31 pages
Wines in Germany: ISIC 1552
US$ 600.00
... market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Wines market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands ...
September 2010
25 pages
Germany (country regulation overview)
US$ 895.00
License Price: US$ 2,240.00 During 2009 and 2010 to date, the German market has made significant progress in adopting the European Commission’s (EC) regulatory framework. The telecoms regulator, Bund...
September 2010
20 pages
Bakery in Germany
US$ 990.00
... and Turkish products, were very... Euromonitor International's Baked Goods in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
92 pages
Yoghurt in Germany
US$ 990.00
... of higher-priced functional drinking yoghurts continued to see a decline, products with various health claims and yoghurt with extra fruit and similar ingredients were particularly in demand. Euromonitor International's Yoghurt in Germany report offers a comprehensive ...
September 2010
54 pages
Confectionery in Germany
US$ 2,100.00
The 2010 development of sugar confectionery in Germany, with almost stable retail value sales and declining volume ... . Also, both sugarised and – to a lesser degree –... Euromonitor International's Sugar Confectionery in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
94 pages
Dairy in Germany
US$ 900.00
... Faire Milch" (the fair milk) brand by a number independent South German dairies in order to guarantee fair and sustainable milk prices for both ... Hesse, Bavaria and Baden-Württemberg. Euromonitor International's Drinking Milk Products in Germany report offers a comprehensive guide to the size and shape of the ...
September 2010
101 pages
Other Pet Food - Germany
US$ 900.00
Sales of other pet food in Germany continued to develop well during 2009, driven mainly by the slowly increasing ownership of fish and small mammals. On the other hand, the number of birds owned by Ge...
August 2010
30 pages
Pet Products - Germany
US$ 900.00
2009 saw sales of pet products come under pressure from the adverse economic environment .While overall sales remained largely solid, mainly due to the performance of pet healthcare and dietary supple...
August 2010
28 pages
Camcorders - Germany
US$ 990.00
... 2009, overall demand for camcorders in Germany continued to remain low. In this context, growing competition from digital ... million in 2009 down 60% from EUR411 million in 2005. Euromonitor International's Camcorders in Germany report offers a comprehensive guide to the size and shape of the ...
August 2010
28 pages
Functional Drinks - Germany
US$ 990.00
... lifted after three months in late August 2009. Euromonitor International's Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares ...
July 2010
49 pages
Kitchen Towels - Germany
US$ 990.00
Amongst all hygiene products, kitchen towels held the highest private label share of 83% in 2009, and this ... manufacturers have resigned themselves to the fact that kitchen towels cannot be re-invented. Euromonitor International's Kitchen Towels in Germany report offers a comprehensive guide to the size and ...
July 2010
35 pages
Nappies/diapers/pants - Germany
US$ 900.00
2009 saw the premium Pampers brand winning further share and private label losing out, in spite of a difficult economic environment. Although the price difference between these products was significan...
July 2010
36 pages
Paper Tableware - Germany
US$ 990.00
Paper tableware in Germany continued to suffer from low consumer demand and saturation in 2009, which reduced the earnings of the leading companies. Paper tableware is not an essential ... dining outdoors with family and friends. Paper tableware is generally reserved for special occasions... Euromonitor International's Paper Tableware in Germany report offers a comprehensive guide to the ...
July 2010
35 pages
Sanitary Protection - Germany
US$ 900.00
The decline in the female population of child-bearing age by around 1% per annum had a strong negative effect on the demand for sanitary protection. Thus, in order to enlarge the consumer group, the l...
July 2010
36 pages
Tissues - Germany
US$ 990.00
Tissues, similar to all hygiene products in Germany, suffered from saturation, low prices, low margins and overcapacity in ... label products in order to utilise their full capacity... Euromonitor International's Tissues in Germany report offers a comprehensive guide to the size and shape of the ...
July 2010
35 pages
Toilet Paper - Germany
US$ 990.00
... capacity to private label at present, as the only way... Euromonitor International's Toilet Paper in Germany report offers a comprehensive guide to the size and shape of the ... Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper ...
July 2010
36 pages
Wipes - Germany
US$ 900.00
In wipes, consumer demand was seen in personal wipes, including general purpose wipes, intimate wipes and baby wipes in 2009. By sharp contrast, home care wipes and floor cleaning systems either showe...
July 2010
37 pages
Jewellery - Germany
US$ 990.00
... also contributed to the further declines in sales in... Euromonitor International's Jewelleryin Germany report offers a comprehensive guide to the size and shape of ... the market is set to change. Product coverage: Costume Jewellery, Real Jewellery Data coverage: market sizes (historic and forecasts), company ...
May 2010
31 pages
Oral Care - Germany
US$ 900.00
The increasing health-consciousness of many Germans, together with a globally rising emphasis on prevention in the approach to oral health continued to positively impact sales of oral care products du...
May 2010
40 pages
Personal Stationery - Germany
US$ 990.00
Sales of personal stationery in Germany declined slightly in 2009, which represented a serious slow-down relative to ... other considerations in choosing personal stationery. Most products within the personal stationery sector are paper-based items, and consumers in Germany show little interest in luxury ...
May 2010
29 pages
Travel Goods - Germany
US$ 900.00
The travel goods sector in Germany is a highly fragmented market with many competing producers. Compared to the previous year the sector’s sales declined in ... data. Why buy this report? Get a detailed picture of the Personal Goods industry; Pinpoint growth sectors and identify factors driving change; ...
May 2010
29 pages
Watches - Germany
US$ 990.00
Although the watches sector in Germany was able to register continued value growth while sales of other ... in 2009 is ascribed to watches’ role as not only timepieces but also important fashion accessories that... Euromonitor International's Watchesin Germany report offers a comprehensive ...
May 2010
29 pages
German Pharma Sector Analysis
US$ 600.00
Single User PDF Format: US$ 600.00
Multi-User License: US$ 1000.00
Hard Copy: US$ 700.00
CD-ROM: US$ 700.00 Germany is one of the largest pharmaceutical markets in the world. Most of t...
April 2010
30 pages
