Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Tourism Flows Inbound in Germany
US$ 990.00
... money, especially when compared with other Western... Euromonitor International's Tourism Flows Inbound in Germany report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Inbound market; Pinpoint growth sectors and identify factors driving change ...
September 2014
11 pages
Tourism Flows Outbound in Germany
US$ 990.00
... annual (usually summer) holiday remained of prime importance. Euromonitor International's Tourism Flows Outbound in Germany report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Outbound market; Pinpoint growth sectors and identify factors driving change ...
September 2014
11 pages
Tourist Attractions in Germany
US$ 990.00
... . The major advantages of tourist attractions in Germany remained their overall quite high number (so that for almost every taste a corresponding attraction can be found) as well ... or even several attractions can be visited in one day). In line with the trend towards city breaks,... Euromonitor International's Tourist Attractions in Germany report offers a comprehensive ...
September 2014
10 pages
Transportation in Germany
US$ 990.00
Transportation in Germany in 2013 was able to further benefit from growing domestic, inbound ... attractive type of holiday for many Germans, followed by... Euromonitor International's Transportation in Germany report offers a comprehensive guide to the size and shape of the ...
September 2014
10 pages
Travel Accommodation in Germany
US$ 990.00
... unit prices. The most important type of travel accommodation by far, hotels, thereby had to deal... Euromonitor International's Travel Accommodation in Germany report offers a comprehensive guide to the ... illustrate how the market is set to change. Product coverage: Travel Accommodation by Category, Travel Accommodation by Channel. Data coverage: market sizes (historic and forecasts), company ...
September 2014
15 pages
Travel Retail in Germany
US$ 990.00
... 2013, travel retail in Germany grew by 1% in current value terms to €33.2 billion, with the online channel ... due to increasing domestic, inbound and outbound tourism. Euromonitor International's Travel Retail in Germany report offers a comprehensive guide to the size and shape of the ...
September 2014
13 pages
Online Travel Sales To Country Residents in Germany
US$ 900.00
Overall, online travel sales to country residents continued their positive development and grew strongly in Germany in 2013 by 8% in current terms despite the fact that this was ... rental online sales registered a gain of just 3%. While many German tourists, thanks to stronger consumer confidence, chose to upgrade their... Euromonitor International's Online Travel Sales to Country Residents in Germany ...
September 2014
8 pages
Hardenberg Wilthen AG in Alcoholic Drinks (Germany)
US$ 150.00
Faced with a declining market for its key products, Hardenberg Wilthen will continue to focus efforts on more contemporary product innovations such as ... new products to meet growing consumer demand for sweeter and flavoured alcoholic drinks. Euromonitor International Local Company Profiles are a concise set of ...
September 2014
3 pages
Mast-Jägermeister SE in Alcoholic Drinks (Germany)
US$ 150.00
Mast-Jägermeister SE will continue to invest heavily in marketing to support the growing popularity of its flagship brand of Jägermeister within Germany. The brand ... data. Why buy this report? Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving ...
September 2014
3 pages
Berentzen-Gruppe AG in Alcoholic Drinks (Germany)
US$ 150.00
... . This will also likely impact the company’s alcoholic drinks segment, as it will eliminate a major source of revenue from the company’s portfolio. For this reason Berentzen-Gruppe plans to strengthen its remaining domestic portfolio through new product releases that target the ...
September 2014
3 pages
Atlantic Multipower Germany GmbH & Co oHG in Consumer Health (Germany)
US$ 150.00
Atlantic Multipower Germany is the German subsidiary of Atlantic Grupa dd, a multinational company headquartered in Croatia. Therefore, most key strategic decisions are made ... , the company is present in sports nutrition (with the brands Multipower and Champ) and weight management (with the brand Multaben). The ...
September 2014
2 pages
adidas Group in Apparel and Footwear (Germany)
US$ 150.00
adidas is striving to remain the leading player in the sports goods industry in Germany, with brands built on a passion for sport and sporting lifestyles ... distribution data. Why buy this report? Get a detailed picture of the Apparel and Footwear market; Pinpoint growth sectors and identify factors driving ...
September 2014
3 pages
C&A Mode KG in Apparel and Footwear (Germany)
US$ 150.00
... positioning through this collection of snapshot company profiles. Product coverage: Apparel, Footwear, Sportswear. Data coverage: market sizes (historic and forecasts ... data. Why buy this report? Get a detailed picture of the Apparel and Footwear market; Pinpoint growth sectors and identify factors ...
September 2014
3 pages
Dirk Rossmann KG in Consumer Health (Germany)
US$ 150.00
... strategy, pricing its products significantly below those of branded players. Furthermore, Rossmann is expected to frequently launch new products under its private label ... data. Why buy this report? Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving ...
September 2014
2 pages
Zirkulin Naturheilmittel GmbH in Consumer Health (Germany)
US$ 150.00
Zirkulin Naturheilmittel is owned by the German consumer health company Roha Arzneimittel GmbH. Zirkulin, as a relatively small player in consumer health, is expected to build on its overall positive reputation in Germany by introducing new products. The company will continue to benefit from its well- ...
September 2014
28 pages
Apparel Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 646.58
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... following questions: What is the current size of the apparel market in Germany? How is the apparel market divided into different product segments? How ...
August 2014
31 pages
Landmann Holding GmbH & Co KG in Home and Garden (Germany)
US$ 150.00
Landmann Holding GmbH & Co KG continues to operate as a wholly family-owned operation and is expected to focus on product development and the expansion of its distribution in order to maintain its strategic position in the country. Landmann’s active brands include Grillchef by Landmann, Heat Star and Belardo. ...
August 2014
2 pages
Württembergische Metallwarenfabrik AG (WMF) in Home and Garden (Germany)
US$ 150.00
Württembergische Metallwarenfabrik AG (WMF) is a traditional and well-established brand manufacturer, mainly active in homewares and consumer appliances, and will strive to communicate its celebrated brand image in the future. In terms of new product development, WMF will increase its focus on innovative ...
August 2014
2 pages
Paul Hartmann AG in Tissue and Hygiene (Germany)
US$ 150.00
Paul Hartmann AG is facing current challenges due to societal changes and healthcare-related cuts by focusing on its core competencies, offering consumers and ... and distribution data. Why buy this report? Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors ...
August 2014
3 pages
Electrical Transformer Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 659.00
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking ... : What is the current size of the electrical transformer market in Germany? How is the electrical transformer market divided into different product segments? ...
August 2014
31 pages
Beiersdorf AG in Beauty and Personal Care (Germany)
US$ 150.00
With Beiersdorf AG being a large globally active company and Germany being one of its core markets, its local strategy is strongly intertwined with the ... Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl ...
July 2014
3 pages
Dr Babor GmbH & Co KG in Beauty and Personal Care (Germany)
US$ 150.00
... of German spa brands and manufacturer of popular cosmetics salon wares, Dr Babor GmbH & Co KG faces even bigger challenges than some of its major ... the relatively limited availability and more moderate presence in general media, Babor focuses strongly on and invests primarily in the creativity and expertise ...
July 2014
3 pages
Coty Deutschland GmbH in Beauty and Personal Care (Germany)
US$ 150.00
... highly fragmented and competitive market such as German beauty and personal care, Coty Deutschland GmbH is required to invest largely in marketing and promotional ... and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care ...
July 2014
2 pages
Germany Oil Gas Trends, Market Opportunities and Outlook to 2025
US$ 3,040.00
... the players interested in Germany oil and gas. Germany oil and gas industry report provides complete information on the industry trends, infrastructure, investments, ... The research work examines the existing infrastructure (oil and gas assets), market conditions, investment climate and competitive landscape ...
July 2014
120 pages
Tetra Pak GmbH in Packaging Industry (Germany)
US$ 150.00
Tetra Pak will continue to be a key player in packaging in Germany; not at least since its products have very high awareness even amongst end consumers ... and distribution data. Why buy this report? Get a detailed picture of the Packaging market; Pinpoint growth sectors and identify factors driving change; ...
June 2014
3 pages
Copper Pipe and Tube Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... market situation, trends and future outlook for copper pipes and tubes in Germany. The research includes historic market data from 2007 to 2013 and ... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ...
June 2014
27 pages
Lead Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... following questions: What is the current size of the lead market in Germany? How is the lead market divided into different product segments? How are ...
June 2014
27 pages
Nickel Foil, Sheet and Plate Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... , 2007, 2013 and 2018 Market Potential Rates of the overall nickel foil, sheet and plate market and different product segments The product segments ... , current market situation, trends, and future outlook of the nickel foil, sheet and plate market in Germany to 2018 Track industry trends and identify market ...
June 2014
19 pages
Nickel Pipe and Tube Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... market situation, trends and future outlook for nickel pipes and tubes in Germany. The research includes historic market data from 2007 to 2013 and ... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ...
June 2014
21 pages
Tin Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... following questions: What is the current size of the tin market in Germany? How is the tin market divided into different product segments? How are ...
June 2014
27 pages
Zinc Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 664.00
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... following questions: What is the current size of the zinc market in Germany? How is the zinc market divided into different product segments? How are ...
June 2014
29 pages
Lidl Dienstleistung GmbH & Co KG in Retailing (Germany)
US$ 150.00
Lidl Dienstleistung GmbH & Co KG follows a rather successful strategy of focusing on market presence, a high level of professionalism and customer satisfaction as well as a highly competitive price-value ratio, offering a wide variety of good quality products at comparably low prices. Current and further ...
June 2014
6 pages
IKEA Deutschland Verkaufs GmbH & Co in Retailing (Germany)
US$ 150.00
IKEA Deutschland utilises a simple but successful strategy, focusing on the optimisation of its store network and layout in order to minimise costs while remaining ... and marketing campaigns targeted directly at young people, mainly young families. IKEA’s approach has proved effective all over the world and ...
June 2014
4 pages
Sports and Energy Drinks in Germany
US$ 900.00
... , meanwhile, saw less consumer... Euromonitor International's Sports and Energy Drinks in Germany report offers a comprehensive guide to the size and shape ... illustrate how the market is set to change. Product coverage: Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), ...
May 2014
38 pages
Coca-Cola GmbH in Soft Drinks (Germany)
US$ 150.00
Coca-Cola GmbH invests heavily in all kinds of advertising so as to maintain the image of its brands. At the same time, Coca-Cola is present in ... the company because carbonates are generally regarded as less healthy than other soft drinks and the category is prone to future losses in value sales. Euromonitor ...
May 2014
2 pages
Eckes-Granini Deutschland GmbH in Soft Drinks (Germany)
US$ 150.00
Eckes-Granini’s product portfolio had been restricted to juice up until 2012. Declining juice volumes in Germany is hence a big challenge for the company, ... distribution data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; ...
May 2014
3 pages
PepsiCo Deutschland GmbH in Soft Drinks (Germany)
US$ 150.00
PepsiCo Deutschland GmbH is the second biggest player in carbonates in Germany. In carbonates, the company focuses on specialities like the brand Schwip Schwap, ... distribution data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving ...
May 2014
2 pages
Red Bull Deutschland GmbH in Soft Drinks (Germany)
US$ 150.00
Red Bull Deutschland has a strong marketing strategy, similar to that of its parent company. Sponsorship of sports events and using all possible channels ( ... the maximum young audience is a key strategy. The company also offers Red Bull TV, with television shows focusing on spectacular sporting and cultural ...
May 2014
2 pages
Aluminium Pipe and Tube Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 675.00
... market situation, trends and future outlook for aluminium pipes and tubes in Germany. The research includes historic market data from 2007 to 2013 and ... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ...
May 2014
21 pages
Mondelez Deutschland GmbH in Hot Drinks (Germany)
US$ 150.00
Mondelez Deutschland will continue to frequently launch new products in coffee pods to adapt to the evolution of this fast growing category and remain ... this collection of snapshot company profiles. Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts), ...
May 2014
3 pages
Designer Apparel (Ready-To-Wear) in Germany
US$ 660.00
... of multinational designer apparel players are entering Germany, while the companies which are already active in the category have taken... Euromonitor International's Designer Apparel (Ready-to-Wear) in Germany report offers a comprehensive guide to the size and shape of the Designer Apparel (Ready-to-Wear) market at a national level. It provides ...
May 2014
23 pages
Luxury Cigars in Germany
US$ 660.00
... in favour of luxury cigars towards the end of the review period such as the image of success and prestige which is conveyed by... Euromonitor International's Luxury Cigars in Germany report offers a comprehensive guide to the size and shape of the Luxury Cigars market at a national level. It provides ...
May 2014
19 pages
Miele & Cie KG in Consumer Appliances (Germany)
US$ 150.00
Miele & Cie continues to invest in product innovation and new technologies, which the company believes give it the strongest unique selling points in its bid to maintain its very strong position in the extremely competitive environment in consumer appliances in Germany. Crucially, the company is ...
May 2014
4 pages
Porsche Design Group in Luxury Goods (Germany)
US$ 150.00
Porsche Design Group—known in German as Porsche Lizenz- und Handelsgesellschaft mbH & Co KG—is excepted to continue with its successful strategy of using the name of ... data. Why buy this report? Get a detailed picture of the Luxury Goods market; Pinpoint growth sectors and identify factors driving change; ...
May 2014
2 pages
