Eckes-Granini Deutschland GmbH in Soft Drinks (Germany)

May 2014 | 3 pages | ID: E35D7F6A6DDEN
Euromonitor International Ltd

Abstracts

Eckes-Granini’s product portfolio had been restricted to juice up until 2012. Declining juice volumes in Germany is hence a big challenge for the company, with optimising its product portfolio not being enough to avoid a declining turnover. The company thus decided to launch its first lemonade in March 2013. The new brand is simply called Die Limo (meaning ‘the lemonade’) and is targeted at older consumers. Die Limo is juice-based and less sweet than comparable products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Eckes-Granini Deutschland GmbH: Key Facts
Summary 2 Eckes-Granini Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 3 Eckes-Granini Deutschland GmbH: Production Statistics 2013
Competitive Positioning
Summary 4 Eckes-Granini Deutschland GmbH: Competitive Position 2013