Sports and Energy Drinks in Germany

May 2014 | 38 pages | ID: S6B30CBD883EN
Euromonitor International Ltd

Abstracts

Energy drinks is an established category in soft drinks, being purchased by both adolescents and adults. At-home consumption increased over the review period, particularly as a tool to stimulate efficiency during learning and other desk work. Regular consumption of energy drinks has become more common and reduced-calorie energy drinks have thus seen growing attention. Current value sales of energy drinks thus grew in the off-trade channel in 2013. Sports drinks, meanwhile, saw less consumer...

Euromonitor International's Sports and Energy Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
  Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
  Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
  Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
  Table 5 Leading Flavours for Off-trade Sports and Energy Drinks: % Volume Breakdown 2008-2013
  Table 6 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
  Table 7 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
  Table 8 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
  Table 9 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
  Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
  Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
  Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
  Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Coca-Cola GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Coca-Cola GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Coca-Cola GmbH: Competitive Position 2013
PepsiCo Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 3 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 PepsiCo Deutschland GmbH: Competitive Position 2013
Red Bull Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Red Bull Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Red Bull Deutschland GmbH: Competitive Position 2013
Executive Summary
Soft Drinks Continues To Post A Positive Performance in 2013
Slightly Bitter and Less Sweet Flavours Grow in Popularity
Manufacturers Focus Their Marketing Efforts on Specific Product Areas
Discounters Remains the Strongest Retail Channel for Soft Drinks
Overall Product Variety Will Keep Growing in Soft Drinks Amidst Stagnating Volumes
Key Trends and Developments
Juice Manufacturers and Brewers Enter Carbonates
Health Concerns Drive Sales of Low-calorie Soft Drinks and High-quality Juices
Packaging Gains in Importance in Terms of Brand Recognition
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 30 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  Table 31 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  Table 36 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Germany
  Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 7 Research Sources