PepsiCo Deutschland GmbH in Soft Drinks (Germany)

May 2014 | 2 pages | ID: P05392F7814EN
Euromonitor International Ltd

Abstracts

PepsiCo Deutschland GmbH is the second biggest player in carbonates in Germany. In carbonates, the company focuses on specialities like the brand Schwip Schwap, which is a very successful cola-orange mix. In juice, the company reacted to rising raw material prices in 2012 by reducing the juice content of its brand Punica from 50% to 30%. However, under Euromonitor International’s juice classifications, the brand remains a nectar.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 PepsiCo Deutschland GmbH: Competitive Position 2013