Lidl Dienstleistung GmbH & Co KG in Retailing (Germany)

June 2014 | 6 pages | ID: LEAC6CE57BFEN
Euromonitor International Ltd

Abstracts

Lidl Dienstleistung GmbH & Co KG follows a rather successful strategy of focusing on market presence, a high level of professionalism and customer satisfaction as well as a highly competitive price-value ratio, offering a wide variety of good quality products at comparably low prices. Current and further planned additional services, special themed weekly product promotions and the launch of specific areas for fresh food products such as fresh baked goods within its stores should all help to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Lidl Dienstleistung GmbH & Co KG: Key Facts
Summary 2 Lidl Dienstleistung GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 3 Lidl Dienstleistung GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Lidl Dienstleistung GmbH & Co KG: Lidl, Discounter in Berlin
Private Label
Summary 4 Lidl Dienstleistung GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 Lidl Dienstleistung GmbH & Co KG: Competitive Position 2013