Mast-Jägermeister SE in Alcoholic Drinks (Germany)

September 2014 | 3 pages | ID: M8ED85A789AEN
Euromonitor International Ltd

Abstracts

Mast-Jägermeister SE will continue to invest heavily in marketing to support the growing popularity of its flagship brand of Jägermeister within Germany. The brand already enjoys a high level of consumer awareness given its longstanding history on the German market, and promotional activities will be aimed at attracting a younger consumer group. To achieve this Mast-Jägermeister will continue to primarily run promotions at point of sale and directly in on-trade outlets. The company has also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mast-Jägermeister SE: Key Facts
Company Background
Production
Summary 2 Mast-Jägermeister SE: Production Statistics 2013
Competitive Positioning
Summary 3 Mast-Jägermeister SE: Competitive Position 2013