Parks Associates: Market Research Reports

... highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies ... to increase usage and boost brand loyalty. The report also updates Parks Associates’ five-year global smart watch sales ...

... categories such as smart thermostats, smart water leak detectors, and smart sprinkler controllers. It assesses which consumer segments are most likely to purchase resource management devices and what other device categories consumers are ...

... trends in personalization of content services, technologies related to personalization, and the impact of personalization on monetization. The report also examines consumer use of personalization and its impact on use and perception of entertainment services.

Safety and security in the home are much broader than burglar and fire alarms. In addition to these long-term mainstays, consumers can add access control features and cameras to their protection systems for convenience as well as safety. This report assesses the current varied smart home devices that provide ...

This consumer research analyzes the video consumption habits of bilingual Spanish-English households in the U.S., an increasingly important demographic segment. This analysis ... of pay-TV service features by feature type Analyzes video consumption habits of bilingual Spanish-English households in the U.S. Compares adoption of connected entertainment devices among Spanish ...

... the growing demand for mobile data services. This 360 View Update analyzes consumer mobile data consumption trends by examining activities on mobile phones and choices between Wi-Fi and cellular networks. It also examines consumer preferences when selecting the next mobile ...

360 View Update: Consumer Demand for Connected Major Appliances analyzes trends related to the adoption and purchase intention of major home appliances, such as refrigerators, stoves ...

Subscriptions and Churn in OTT Video Services analyzes the current subscription OTT video market in the U.S. as established players attempt to maintain market share ... identifies methods of acquisition for customers, measures decision factors influencing subscription cancellation, and provides demographic analysis on cancellation decisions.

... Market Strategy for IoT: Consumer Insights examines smart product and service familiarity in the current marketplace. It presents the current state of the home security market ... how to leverage marketing channels to drive product adoption within particular segments provide current companies with a way to evaluate their current strategy to address ...

... report evaluates current audience metrics tools being implemented in digital video, identifies key players in the audience measurement services industry, and assesses the future for digital video advertising and audience measurement.

... broadband service providers’ wireless service strategies surrounding the development of fifth-generation mobile network technology as well as network densification efforts using a combined fixed and wireless infrastructure to deliver fast ...

The Evolution of Security and Smart Home provides our clients an update to Parks Associates’ 2014 report Competition in the Residential Security Market. These ... segments addressing residential security as providers and manufacturers seek market expansion and enrichment through smart home system products and ...

... security risks that may serve as barriers to adoption of smart home and other emerging connected devices. It highlights the impact of these concerns and examines support ... strategies designed to overcome them. The report forecasts the technical support needs generated by smart home devices.

... looks at the needs of caregivers, technologies to assist them, and the role of caregiving apps and connected health solutions to improve aging-in-place and independent living.

Marketing Energy Programs: Making an Impact uses Parks Associates market segmentation and classification schema to more deeply understand the market for consumer energy programs and services. This 360 View Update examines familiarity with energy programs and factors that impact ...

This report covers cloud-based IoT platforms as well as the devices that companies want to connect to the IoT through the cloud. The report also covers cloud-based real-time data analytics and the associated value-added services as well as API management and e-commerce.

... the mobile music ecosystem. This report includes case studies highlighting the partnerships between music apps and mobile ... carriers worldwide and the underlying business models. It also provides a five-year market forecast of streaming music revenues from the mobile ...

... Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment ... consumer data in mobile marketing and advertising and highlights the best practices of mobile marketing. It updates the five-year forecasts for U.S. mobile advertising and mobile commerce ...

... an analysis of global digital lifestyle trends in service categories, including broadband, television, digital content, and digital health, as well as connected home product categories, including home networks and connected consumer electronics. It includes ...

... competitive landscape for the video industry. This report examines the ongoing evolution of OTT video services, pay-TV services, and the video content ecosystem. In addition to global ...

Home energy management can take many forms. Smart meters enable numerous energy management services, smart products expand the potential for the number of devices that can be managed, and digital engagement ... user. This report describes how technology will drive the evolution of home energy management.

Interoperability between devices is imperative. Consumers expect it. Value-added services require it. ... outlines the importance of interoperability, the different technologies used by each player in the smart home, and how interoperability solutions are shaping the ...

... report examines how apps and APIs create new business opportunities for OEMs of connected home controls, service providers, and app developers. It also provides details of the business models and case studies on the use of apps and APIs in the smart home sector.

The Demand for Device & Network Security examines consumer experiences and concerns with device and network security. It also looks at the demand for security services including malware protection, data protection, identity theft protection, remote lock or erase, anonymity, and other privacy services.

... , opportunities, and challenges facing the many companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies. It provides ...

... and incentives to encourage consumers to adopt premium services. Yet, new entrants into the entertainment services world now compete for those same ... and tactics service providers use to attract subscribers to these services. Report Topics Global market overview of pay-TV adoption Uptake of premium video services, including ...

Connectivity is changing the game. Smart products are adding sensors, and value-added services are disrupting ... report highlights the trends and disruptive forces shaping the smart home market, including a detailed review of new players in the leading categories of smart home products.

This 360 View Update examines the current adoption, purchase intentions, and current and future use cases for connected wearables, including wearable cameras/camcorders and smart watches.

... explores links between multiscreen use and uptake of bundles. Key Topics Current adoption of bundled services Likelihood of consumers making changes to their ... the four video viewing segments: Avid Viewers, Rooted Viewers, Traditionalists, and Purists Identifies links between multiscreen use and the uptake of ...

... moves to faster tiers of broadband speeds, providers will struggle to differentiate services and to explain why consumers need one Gigabit-speed service over another. This report examines trends in broadband services and the ways in which operators will compete for and hold onto subscribers in a world of high-speed broadband.

This 360 View Update examines the use of technical support services among current subscribers. It also studies adoption and renewal rates of premium support services among broadband households as well as factors that create and sustain engagement with these services.

... Europe, and Asia/Pacific. It examines the demand for premium support services and evaluates industry trends in each region. This report ...

... digital age. Consumers have more options to access content than ever before, leading to content companies forging inconsistent distribution rights across the ...

... interactive second screen has not quite altered the viewer experience as originally thought. Second-Screen Usage Patterns examines usage and adoption trends of second-screen platforms and usage while viewing ... identifies video viewing habits by second-screen users vs. second-screen non-users. It also examines the potential effects that mobile data usage could have on second-screen experiences.

... that may extend app reach and usage. Key Topics Overview of smartphone and tablet ownership among U.S. broadband households Breakdown of entertainment content consumption on mobile devices Current adoption of mobile payment apps Consumer spending trends with payment apps Research Benefits Assesses m-commerce and entertainment usage by operating ...

... View Update analyzes consumer attitudes and preferences about making care choices and decisions and provides guidance to healthcare stakeholders regarding how to communicate and engage with consumers for self-care and support. This research also introduces Parks Associates’ 14 digital ...

... devices, raise consumer concerns about the privacy and security of their personal information. However, big data and analytics are key tools for ... looks at best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security.

Patient Portal: Engaging Consumers analyzes the use of healthcare portals including who is using such portals, what activities are done on health portals, and who is providing the portals that are used. The research also investigates the demand for health portals and inhibitors to portal use.

... streaming media devices as new entrants join the party and expand the entertainment ecosystem. It examines the future strategies for the two major streaming media device form factors, players and sticks, as well as the growth of the market, the impact of new entrants, and what the streaming media device ...

Within the smart home, energy management is an important value-added service that provides differentiation ... business models. This report examines participation of connected products and smart home systems in energy management. It includes descriptions and profiles of the evolving ...

... key audio devices, including headphones, soundbars, speakers, and streaming sound systems. The report also examines the implications for digital audio content and services as consumers access these services in the connected home and through connected CE. The report includes ...

Entertainment Habits on Connected CE Devices analyzes trends in content consumption, with particular emphasis on TV-connectable home entertainment devices. With a variety of devices like streaming media players, smart ... breaks out consumption habits by device category, device brand, and type of content. The study also identifies in-home entertainment device adoption by cord ...

... market for 4K TV sets faces many challenges, including low familiarity, low willingness to pay premium prices, content availability concerns, and a cooling market for flat-panel TVs in general. This Market Focus assesses consumer interest in 4K, the content ...

Smart Product Adoption evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of different demographic attributes on adoption of smart home products ...

... focuses on the market innovations and trends within the ecosystem for connected TV home entertainment devices. The report covers key connected TV devices, including smart ... players as well as growth trends and consumer purchase and usage patterns. It includes five-year unit sales forecasts for each connected device.

Energy Management Bundles evaluates the appeal for energy related monitoring services in the context of the smart home. It quantifies how bundling energy services with other smart home value propositions can expand reach and appeal of smart home services, identifies how bundling energy ...

The Need for Speed: Broadband and Data Consumption examines broadband services received by U.S. households, perception of broadband speed, and the impact of speed on churn and switching. The study covers reported speed ...

... demands, and new security and privacy concerns. It examines how technical support services, tools, and business models should evolve in order to meet the new demands of IoT. The report includes a forecast for the support of emerging ...

... smart watch as a mobile device complementing the smartphone and extending the mobile experience for consumers. It outlines the goals and strategies of various stakeholders in the mobile device ... the smart watch fits within their overall mobile strategy. The report also provides consumer perspective on the features, value, and use of the smart watch ...

... artificial intelligence (AI), robots may be able to learn from experience and learn to respond to human mood and emotions. Robotics: Changing the Way You Live at Home covers the current status of robotics, identifies leading players in consumer robotics development, discusses applications for ...