Entertainment Habits on Connected CE Devices
Entertainment Habits on Connected CE Devices analyzes trends in content consumption, with particular emphasis on TV-connectable home entertainment devices. With a variety of devices like streaming media players, smart TVs, and game consoles, different brands of products often have different programming architectures, leading to a fragmented audience that content providers are struggling to capture.
The study breaks out consumption habits by device category, device brand, and type of content. The study also identifies in-home entertainment device adoption by cord-cutter status and explores cord-cutter status as it relates to over-the-top video service adoption and preferred consumption platforms.
The study breaks out consumption habits by device category, device brand, and type of content. The study also identifies in-home entertainment device adoption by cord-cutter status and explores cord-cutter status as it relates to over-the-top video service adoption and preferred consumption platforms.
ABOUT THE RESEARCH
PREVIOUS RESEARCH
360 View: Digital Media & Connected Consumers (Q3/15)
The Cost of Piracy (Q2/15)
Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)
Consumer Segmentation: Sources and Spending (Q1/15)
Consumer Segmentation: OTT Video Buyers (Q4/14)
Converging Clouds: The Next Step for the Personal Cloud (Q4/14)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
ADOPTION TRENDS ON CONNECTED CE DEVICES:
% of U.S. BB HHs with Internet-connected In-Home Entertainment Devices (2009 - 2015)
% of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2015)
Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2015)
Most-Commonly Used Connected In-Home Entertainment Devices to Access Online Video Content
Most-Commonly Used Streaming Media Devices (2014 - 2015)
USAGE PATTERNS BY DEVICE:
Brand of Smart TV Owned (Q1/15)
Digital Media Activities by Most Used In-Home Connected Entertainment Device (Q1/15)
Digital Media Activities by Most Used Connected In-Home Entertainment Device (Q1/15)
SERVICES BY PLATFORM:
OTT Adoption by Most Used Connected Streaming & Gaming Device (Q2/15)
Online Video Authentication (2013-2015)
Online Video Authentication by Pay-TV Provider (Q2/15)
Pay-TV Subscription by Most Used Connected In-Home Entertainment Device (Q2/15)
Pay-TV Adoption by Most Used Connected Streaming Media & Gaming Device (Q2/15)
% Using Transactional Services by Most Used Connected In-Home Entertainment Device (Q2/15)
% Using Transactional Services by Most Used Connected Streaming Media & Gaming Device (Q2/15)
DEVICE OWNERSHIP BY CORD CUTTERS:
Overall Adoption of Connected In-Home Entertainment Devices by Cord Cutting Status (Q2/15)
% of Cord Cutters/Non-Cord Cutters Owning Specified Internet-Connectable Devices (Q2/15)
Most Used Connected In-Home Entertainment Device Adoption by Cord Cutting Status (Q2/15)
Demographic Comparison of Cord Cutters by CE Device Ownership (Q2/15)
OTT Service Use by Cord Cutters with Connected In-Home Entertainment Device (Q2/15)
PREVIOUS RESEARCH
360 View: Digital Media & Connected Consumers (Q3/15)
The Cost of Piracy (Q2/15)
Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)
Consumer Segmentation: Sources and Spending (Q1/15)
Consumer Segmentation: OTT Video Buyers (Q4/14)
Converging Clouds: The Next Step for the Personal Cloud (Q4/14)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
ADOPTION TRENDS ON CONNECTED CE DEVICES:
% of U.S. BB HHs with Internet-connected In-Home Entertainment Devices (2009 - 2015)
% of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2015)
Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2015)
Most-Commonly Used Connected In-Home Entertainment Devices to Access Online Video Content
Most-Commonly Used Streaming Media Devices (2014 - 2015)
USAGE PATTERNS BY DEVICE:
Brand of Smart TV Owned (Q1/15)
Digital Media Activities by Most Used In-Home Connected Entertainment Device (Q1/15)
Digital Media Activities by Most Used Connected In-Home Entertainment Device (Q1/15)
SERVICES BY PLATFORM:
OTT Adoption by Most Used Connected Streaming & Gaming Device (Q2/15)
Online Video Authentication (2013-2015)
Online Video Authentication by Pay-TV Provider (Q2/15)
Pay-TV Subscription by Most Used Connected In-Home Entertainment Device (Q2/15)
Pay-TV Adoption by Most Used Connected Streaming Media & Gaming Device (Q2/15)
% Using Transactional Services by Most Used Connected In-Home Entertainment Device (Q2/15)
% Using Transactional Services by Most Used Connected Streaming Media & Gaming Device (Q2/15)
DEVICE OWNERSHIP BY CORD CUTTERS:
Overall Adoption of Connected In-Home Entertainment Devices by Cord Cutting Status (Q2/15)
% of Cord Cutters/Non-Cord Cutters Owning Specified Internet-Connectable Devices (Q2/15)
Most Used Connected In-Home Entertainment Device Adoption by Cord Cutting Status (Q2/15)
Demographic Comparison of Cord Cutters by CE Device Ownership (Q2/15)
OTT Service Use by Cord Cutters with Connected In-Home Entertainment Device (Q2/15)
