The Evolution of Security and Smart Home
The Evolution of Security and Smart Home provides our clients an update to Parks Associates’ 2014 report Competition in the Residential Security Market. These reports examine the competitive forces across the market segments addressing residential security as providers and manufacturers seek market expansion and enrichment through smart home system products and services. This report also identifies and analyzes issues related to trends in technology, consumer behavior, channels to the consumer, and the impact of digital disruptors. The net impact of this research is to gain an understanding of how market dynamics will impact the segments of the residential security market moving forward.
1.0 REPORT SUMMARY
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 RESIDENTIAL SECURITY SEGMENTS
2.1 Adding Smart Home to the Mix
2.2 Security System Providers’ Approach to Smart Home Services
2.2.1 Professionally Installed, Professionally Monitored Security Systems
2.2.2 Self-installed Systems with Mandatory Professional Monitoring
2.2.3 Self-installed Systems with Optional Professional Monitoring
2.3 Smart Home Products as Substitutes for Classical Security
3.0 TECHNOLOGY ADVANCES IMPACTING THE SECURITY INDUSTRY
3.1 The Cloud
3.1.1 Interoperability
3.2 Ad-hoc Professional Security Monitoring
3.3 Big Data
4.0 INTERACTIVE SECURITY SERVICES
4.1 Market Dynamics
4.2 Alarm.com
4.3 Comcast Xfinity/Icontrol
4.4 Honeywell Total Connect
4.5 Vivint Smart Home
5.0 CONSUMER BEHAVIORS IMPACTING THE SECURITY INDUSTRY
5.1 Insights from Homeowners with Security Systems
5.1.1 Security Owners and Smart Home Products
5.2 Insights from Homeowners without a Home Security System
6.0 CHANNELS TO THE CONSUMER FOR FUTURE PRODUCTS AND SERVICES
6.1 Residential Security Segments and Their Channels
7.0 DIGITAL DISRUPTORS OFFER SMART HOME PRODUCTS AS SUBSTITUTES FOR SECURITY
Apple
Google
Amazon
8.0 FORECASTS FOR RESIDENTIAL SECURITY
8.1 Forecast Methodology
8.2 Broadband Homes with Security Systems (2013-2020)
8.3 Percentage of Professionally Monitored Home Security Systems Professionally Installed and Self-Installed (2012-2019)
9.0 IMPLICATIONS AND RECOMMENDATIONS
10.0 APPENDIX
10.1 Glossary
10.2 Index
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 RESIDENTIAL SECURITY SEGMENTS
2.1 Adding Smart Home to the Mix
2.2 Security System Providers’ Approach to Smart Home Services
2.2.1 Professionally Installed, Professionally Monitored Security Systems
2.2.2 Self-installed Systems with Mandatory Professional Monitoring
2.2.3 Self-installed Systems with Optional Professional Monitoring
2.3 Smart Home Products as Substitutes for Classical Security
3.0 TECHNOLOGY ADVANCES IMPACTING THE SECURITY INDUSTRY
3.1 The Cloud
3.1.1 Interoperability
3.2 Ad-hoc Professional Security Monitoring
3.3 Big Data
4.0 INTERACTIVE SECURITY SERVICES
4.1 Market Dynamics
4.2 Alarm.com
4.3 Comcast Xfinity/Icontrol
4.4 Honeywell Total Connect
4.5 Vivint Smart Home
5.0 CONSUMER BEHAVIORS IMPACTING THE SECURITY INDUSTRY
5.1 Insights from Homeowners with Security Systems
5.1.1 Security Owners and Smart Home Products
5.2 Insights from Homeowners without a Home Security System
6.0 CHANNELS TO THE CONSUMER FOR FUTURE PRODUCTS AND SERVICES
6.1 Residential Security Segments and Their Channels
7.0 DIGITAL DISRUPTORS OFFER SMART HOME PRODUCTS AS SUBSTITUTES FOR SECURITY
Apple
Amazon
8.0 FORECASTS FOR RESIDENTIAL SECURITY
8.1 Forecast Methodology
8.2 Broadband Homes with Security Systems (2013-2020)
8.3 Percentage of Professionally Monitored Home Security Systems Professionally Installed and Self-Installed (2012-2019)
9.0 IMPLICATIONS AND RECOMMENDATIONS
10.0 APPENDIX
10.1 Glossary
10.2 Index
LIST OF FIGURES
Residential Security Segments
Types of Functioning Security Systems in U.S. Broadband Households
Satisfaction with Professional Monitoring Service Provider
Reasons for Canceling Professional Security Monitoring
Professionally Installed and Professionally Monitored Security System Providers’ Approach to Smart Home Adjacencies
Self-installable Security Systems with Professional Monitoring and Smart Home Adjacencies
Self-Installed Security System with Optional Professional Monitoring and Smart Home Adjacencies
Example of Smart Home Devices for Home
IP Cameras in U.S. Broadband Households with and without Security Systems
Smart Home Products as Substitutes for Security
SWOT for Ad-hoc Professional Monitoring
Parks Associates Estimates for Lead Interactive Service Provider Volume
Functioning Security Systems in U.S. Private Homes with Broadband
Factors Influencing Home Security System Purchase
Self Installation vs. Professional Installation of Home Security Systems
Satisfaction with Professional Monitoring Service Provider
Likelihood of Switching Professional Monitoring Providers Based on Specific Offers
Safety & Security Devices: Stand-alone Devices vs. Home Systems
Intention to Purchase Safety & Security Devices: Stand-alone vs. Part of a System
IP/Networked Security Cameras with Professional Monitoring
Likelihood of Acquiring a Professionally Monitored Security System with Specific Features
Residential Security System Channels
Method of Purchasing a Safety/Security Device
Flowchart for Security System Sales & Adoption Forecast
Forecast Flowchart for Security Industry Revenues
Broadband Homes with Security Systems (2013-2020)
Percentage of Professionally Monitored Home Security Systems, Professionally Installed and Self-Installed (2012-2019)
U.S. Security System and Smart Home Controller Equipment Forecast: 2009-2020
Total New Professionally Monitored U.S. Security System Customers: 2009-2020
Total U.S. Security Revenues End-User Value 2013–2020
Residential Security Segments
Types of Functioning Security Systems in U.S. Broadband Households
Satisfaction with Professional Monitoring Service Provider
Reasons for Canceling Professional Security Monitoring
Professionally Installed and Professionally Monitored Security System Providers’ Approach to Smart Home Adjacencies
Self-installable Security Systems with Professional Monitoring and Smart Home Adjacencies
Self-Installed Security System with Optional Professional Monitoring and Smart Home Adjacencies
Example of Smart Home Devices for Home
IP Cameras in U.S. Broadband Households with and without Security Systems
Smart Home Products as Substitutes for Security
SWOT for Ad-hoc Professional Monitoring
Parks Associates Estimates for Lead Interactive Service Provider Volume
Functioning Security Systems in U.S. Private Homes with Broadband
Factors Influencing Home Security System Purchase
Self Installation vs. Professional Installation of Home Security Systems
Satisfaction with Professional Monitoring Service Provider
Likelihood of Switching Professional Monitoring Providers Based on Specific Offers
Safety & Security Devices: Stand-alone Devices vs. Home Systems
Intention to Purchase Safety & Security Devices: Stand-alone vs. Part of a System
IP/Networked Security Cameras with Professional Monitoring
Likelihood of Acquiring a Professionally Monitored Security System with Specific Features
Residential Security System Channels
Method of Purchasing a Safety/Security Device
Flowchart for Security System Sales & Adoption Forecast
Forecast Flowchart for Security Industry Revenues
Broadband Homes with Security Systems (2013-2020)
Percentage of Professionally Monitored Home Security Systems, Professionally Installed and Self-Installed (2012-2019)
U.S. Security System and Smart Home Controller Equipment Forecast: 2009-2020
Total New Professionally Monitored U.S. Security System Customers: 2009-2020
Total U.S. Security Revenues End-User Value 2013–2020
