Connected Wearables
This 360 View Update examines the current adoption, purchase intentions, and current and future use cases for connected wearables, including wearable cameras/camcorders and smart watches.
ABOUT THE RESEARCH
PREVIOUS RESEARCH
Connected CE: Trends & Innovation (Q3/15)
The Market for 4K TVs (Q3/15)
Streaming Media Devices (Q2/15)
360 VIEW: CE ADOPTION AND TRENDS (Q2/15)
Smart Watch and Beyond: New Mobile Experiences (Q2/15)
Smart Watch: Extending the Mobile Experience (Q2/15)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
SMART WATCHES
Smart Watch Ownership (2014 - 2015)
Smart Watches Purchased in the Last 12 Months (2014 - 2015)
% of Devices Acquired as a Gift in 2014 (Q1/15)
Smart Watch: Average Price Paid (2013 - 2014)
Price Paid for Smart Watches (Q3/15)
Smart Watch Purchase Intentions (2014 - 2015)
Brand of Smart Watch Purchased (Q3/15)
Smart Watch: Top Five Brands Purchased in Year (2013 - 2015)
WIRELESS HEADPHONES AND EARBUDS
Adoption of Wireless Headphones and Earbuds (2015)
% Using Wireless Headphones or Earbuds with Other Devices (Q3/15)
% Using Wireless Headphones or Earbuds with Common Devices by Age (Q3/15)
Wireless Headphones and Earbuds Activities (Q3/15)
Smartphone and Tablet Ownership (2009 - 2015)
Headphones and Earbuds Purchased in the Last 12 Months (2014 - 2015)
Purchase Intentions for Headphones and Earbuds (2014 - 2015)
Brand of Wireless Headphones Purchased (Q3/15)
Brand of Wireless Earbuds Purchased (Q3/15)
Price Paid for Wireless Headphones (Q3/15)
Price Paid for Wireless Earbuds (Q3/15)
Consideration of Multiple Models or Brands When Purchasing Wireless Headphones or Earbuds (Q3/15)
Reason for Considering Only One Model or Brand When Purchasing Wireless Headphones or Earbuds (Q3/15)
Reason for Purchasing Specific Model or Brand of Wireless Headphones or Earbuds (Q3/15)
WEARABLE CAMERAS AND CAMCORDERS:
Wearable Camera/Camcorder Ownership (Q3/15)
Wearable Cameras/Camcorders Purchased in the Last 12 Months (Q3/15)
Wearable Camera/Camcorder Purchase Intentions (Q3/15)
Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)
Brand of Wearable Cameras/Camcorders Purchased (Q3/15)
Consideration of Multiple Models or Brands When Purchasing Wearable Cameras/Camcorders (Q3/15)
Price Paid for Wearable Cameras/Camcorders (Q3/15)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
PREVIOUS RESEARCH
Connected CE: Trends & Innovation (Q3/15)
The Market for 4K TVs (Q3/15)
Streaming Media Devices (Q2/15)
360 VIEW: CE ADOPTION AND TRENDS (Q2/15)
Smart Watch and Beyond: New Mobile Experiences (Q2/15)
Smart Watch: Extending the Mobile Experience (Q2/15)
KEY FINDINGS
INDUSTRY INSIGHT
RECOMMENDATIONS
SMART WATCHES
Smart Watch Ownership (2014 - 2015)
Smart Watches Purchased in the Last 12 Months (2014 - 2015)
% of Devices Acquired as a Gift in 2014 (Q1/15)
Smart Watch: Average Price Paid (2013 - 2014)
Price Paid for Smart Watches (Q3/15)
Smart Watch Purchase Intentions (2014 - 2015)
Brand of Smart Watch Purchased (Q3/15)
Smart Watch: Top Five Brands Purchased in Year (2013 - 2015)
WIRELESS HEADPHONES AND EARBUDS
Adoption of Wireless Headphones and Earbuds (2015)
% Using Wireless Headphones or Earbuds with Other Devices (Q3/15)
% Using Wireless Headphones or Earbuds with Common Devices by Age (Q3/15)
Wireless Headphones and Earbuds Activities (Q3/15)
Smartphone and Tablet Ownership (2009 - 2015)
Headphones and Earbuds Purchased in the Last 12 Months (2014 - 2015)
Purchase Intentions for Headphones and Earbuds (2014 - 2015)
Brand of Wireless Headphones Purchased (Q3/15)
Brand of Wireless Earbuds Purchased (Q3/15)
Price Paid for Wireless Headphones (Q3/15)
Price Paid for Wireless Earbuds (Q3/15)
Consideration of Multiple Models or Brands When Purchasing Wireless Headphones or Earbuds (Q3/15)
Reason for Considering Only One Model or Brand When Purchasing Wireless Headphones or Earbuds (Q3/15)
Reason for Purchasing Specific Model or Brand of Wireless Headphones or Earbuds (Q3/15)
WEARABLE CAMERAS AND CAMCORDERS:
Wearable Camera/Camcorder Ownership (Q3/15)
Wearable Cameras/Camcorders Purchased in the Last 12 Months (Q3/15)
Wearable Camera/Camcorder Purchase Intentions (Q3/15)
Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)
Brand of Wearable Cameras/Camcorders Purchased (Q3/15)
Consideration of Multiple Models or Brands When Purchasing Wearable Cameras/Camcorders (Q3/15)
Price Paid for Wearable Cameras/Camcorders (Q3/15)
ADDITIONAL RESEARCH FROM PARKS ASSOCIATES
