Biscuits and Cookies Industry in India, 2015-2019

March 2015 | 60 pages | ID: B478282E123EN
ValueNotes Strategic Intelligence Pvt Ltd

Abstracts

ValueNotes presents a research report on the biscuits and cookies industry in India. This industry report covers intelligence on the market size, growth, industry trends, industry attractiveness, and Porter’s analysis. The report covers fiscal years 2015 through 2019. India is the world’s largest biscuit consuming nation. And this is evident from the fact that biscuits and cookies is the largest (~72%) segment in the bakery industry in the country.

Key Findings:

• The biscuits and cookies industry in India, valued at INR 145bn (~USD 2.41bn) in FY 2014, has been growing at a CAGR of ~10% over the last three years. ValueNotes estimates that the industry will be worth nearly INR 279bn (~USD 4.65mn) by FY 2019, growing at a CAGR of ~14%.
• Growth of this segment is expected to slow down as manufacturers are offering discounts to push volume sales, which in turn has slowed down the value growth of the industry
• The share of glucose biscuits is expected to decline as they have reached a point of saturation. With rising incomes, consumers are being lured towards cream biscuits and cookies instead of glucose biscuits.
• Share of premium biscuits is likely to increase by FY 2019 as manufacturers are now aggressively entering the premium segment on account of higher margins prevalent in the segment
• Increase in disposable income, changing lifestyles, growth in organized retail and increasing consumption of processed and packaged food are the main drivers of the industry
• Latest trends witnessed in the industry reveal that companies are engaged in improving product packaging
• Also, concerns like growing media coverage of health, rising incidence of health conditions, increasing concerns over physical appearance, changing lifestyles, and soaring costs of healthcare have led the biscuits and cookies market to move towards a healthier path

The report includes profiles of the top-5 players with a brief overview about their service offerings, key financial ratios, expansion strategies, etc.

Contents

EXECUTIVE SUMMARY

1 INDUSTRY STRUCTURE

1.1 Bakery Industry Structure
1.2 Evolution of Biscuits and Cookies Industry in India
1.3 Biscuit Industry Definition
1.4 Biscuit Industry Supply Chain

2 MARKET OVERVIEW

2.1 Market Size and Growth – Value
2.3 Biscuit Consumption – India V/S World
2.4 Biscuit Industry Segmentation by Urban-Rural
2.5 Biscuit Industry Segmentation by Type
2.6 Price Analysis
2.7 Geographic Analysis

3 DRIVERS AND INHIBITORS

3.1 Driver 1: Increase in Disposable Income
3.2 Driver 2: Availability of Different Pack Sizes
3.3 Driver 3: Growth in Organized Retail
3.4 Driver 4: Growth in Processed Food Industry
3.5 Inhibitor 1: Increasing Tax Incidence
3.6 Inhibitor 2: Distribution problems in Rural India

4 INDUSTRY TRENDS

4.1 Recent Trends Witnessed

5 INDUSTRY ATTRACTIVENESS

5.1 Porter’s Analysis
5.2 Industry Attractiveness Index

6 COMPETITIVE ENVIRONMENT

6.1 Biscuit Industry Segmentation by Organized/Unorganized Players
6.2 Market Share of Players
6.3 Brand Positioning – Price and Quality Analysis
6.4 Competitive Benchmarking

7 PROFILES OF KEY PLAYERS

7.1 Anmol Biscuits
7.2 Britannia Industries
7.3 ITC
7.4 Parle Products
7.5 Surya Foods and Agro

8 APPENDIX

8.1 Research Methodology
8.2 Abbreviations and Bibliography
8.3 Glossary

List Of Charts

LIST OF CHARTS

Chart 1 Share of Biscuit and Cookies in Bakery Segment in FY 2014 – India
Chart 2 Market Size and Growth of the Biscuit and Cookies Industry in India FY 2011-19 (INR bn)
Chart 3 Per Capita Biscuit Consumption 2009-10 (India V/S Other Countries)
Chart 4 Urban-Rural Penetration of Biscuits – FY 2013
Chart 5 Biscuit and Cookies Industry Segmentation in FY 2014
Chart 6 Biscuit and Cookies Industry Segmentation in FY 2019
Chart 7 Biscuits Industry Segmentation by Price in FY2014 (by Value)
Chart 8 Brand Segmentation by Price (Price Per Kg)
Chart 9 Biscuit and Cookies Industry Segmentation by Region in FY 2014
Chart 10 Rise in Per Capita Income (INR)
Chart 11 Consumer Breakdown by Income Level (USD mn)
Chart 12 Share of Segments in Organized Retail in India (INR cr)
Chart 13 Increase in Organized Retail in Food and Grocery in India (INR cr)
Chart 14 Growth of Food Processing Sector in India (INR bn)
Chart 15 Porter’s Analysis of Biscuit and Cookies Industry in India
Chart 16 Share Between Organized and Unorganized Players in the Indian Biscuit and Cookies Industry – FY2014
Chart 17 Market Share of Key Players in The Indian Biscuit and Cookies Industry (By Value)
Chart 18 Price and Quality Perception For Biscuits in India
Chart 19 Annual Turnover of Anmol Biscuits Ltd. (INR bn)
Chart 20 Key Manufacturing Locations of Anmol
Chart 21 Annual Turnover of Britannia Industries Ltd. (INR bn)
Chart 22 Key Manufacturing Locations of Britannia
Chart 23 Annual Turnover of ITC Ltd. (INR bn)
Chart 24 Key Manufacturing Locations of ITC
Chart 25 Annual Turnover of Parle Products Pvt. Ltd. (USD mn)
Chart 26 Key Manufacturing Locations of Parle
Chart 27 Annual Turnover of Surya Foods and Agro Ltd. (INR bn)
Chart 28 Key Manufacturing Locations of Surya Foods and Agro
Chart 29 Biscuit and Cookies Production of Organized Sector in India (Lakh Metric Tons)
Chart 30 Key Manufacturing Location of Biscuit Manufacturers in India
Chart 31 Price Index of Wheat Flour, Sugar, Milk Price in Last Few Quarters (INR) Base Year: FY 11-12=100

List Of Tables

LIST OF TABLES

Table 1 Competitive Benchmarking of Top Players in India
Table 2 Financial Indicators of Anmol Biscuits Ltd.
Table 3 Financial Indicators of Britannia
Table 4 Financial Indicators of ITC Ltd.
Table 5 Financial Indicators of Parle Products
Table 6 Financial Indicators of Surya Foods