Global Sweetener Industry: Focus on High Intensity Sweetener (HIS) Market

Date: January 23, 2010
Pages: 39
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Global Sweetener Industry: Focus on High Intensity Sweetener (HIS) Market
A series of factors have added to the growth of high intensity sweeteners (HIS) over the past few years, with the major of them being the rising health concerns and increasing demand of these sweeteners in the food and beverage industry worldwide. Aspartame is the largest artificial sweetener among others in terms of its market share, which is followed by sucralose and saccharin. As an intense sweetener, aspartame is mostly demanded by the food and beverage industry. Globally, rising population of people with weight related diseases, like diabetes and obesity, the choice of consumers is shifting towards artificial and natural sweeteners sugar.

Categorically, high intensity sweeteners fall into two classes: artificial sweeteners and natural sweeteners. Currently, the share of artificial sweeteners in the high intensity sweeteners market is the largest, - major reason behind the popularity is their low content of calories and a taste which is similar to that of sugar.

Low calorie sweeteners do not contain fermentable carbohydrates, and eventually do not produce acids by oral bacteria, and therefore, they prevent dental carries. Diabetic people also prefer low calorie sweeteners as it provides them the same sweet taste of sugar without side effects. Their low calorie property does not add any calories to the diet of diabetic patients and thus helps in weight management, which, in turn, helps in preventing many diseases like obesity and heart related diseases.

Natural sweeteners are gaining importance due to their side effects-free property as compared to artificial sweeteners, which are produced through chemical processes and taste similar to sugar, but at present their market share is less than 5% and has huge growth potential.

The present report offers an analysis of the global sweetener market with a special focus on the high intensity sweetener market. It also discusses major market trends, growth drivers, opportunities available for the players and major challenges faced by the sweetener industry. The natural sweetener market which is mainly comprised of stevia extract, Reb-A is also discussed in detail in the report. The report also profiles major players in the sweetener market.

Further, we have predicted the future growth of the artificial sweetener market size by combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings. We employed various significant variables that have an impact on this industry and created regression models with SPSS to determine the future direction of the industry.



2.1 Sweetener Market Segments: By Industry
2.2 Sweetener Market: Geographic Segmentation


3.1 Growth Drivers
Rising Health Concerns Driving the Growth of the Global Sweetener Market
  3.1.1 Obesity
  3.1.2 Diabetes
    Growth in Confectionery Market
    Rising Demand for Artificial Sweeteners
    Increasing Organic & Natural Food Demand
3.2 Key Trends
  Increasing Urbanization
  Health Concern & Shift toward Organic and Natural Food
3.3 Major Challenges
  Safety Concern & Regulatory Hurdles
3.4 Opportunity
  Rebaudioside-A: An Opportunity
  An Introduction to Reb-A
  Supply Chain of Reb-A
  Leaf Cultivation & Harvesting
  Refining of Reb-A
  Growth Drivers
  Increasing Demand from Food & Beverage Industry
  Global Obesity Driving Reb-A Demand
  Consumer Shift toward Natural & Healthy Products
  Reb-A Pricing Vs Sugar & Other Artificial Sweeteners


4.1 PureCircle
  4.1.1 Business Description
  4.1.2 Business Segment
  4.1.3 Geographic Segment
  4.1.4 Business Strategies
4.2 Tate & Lyle
  4.2.1 Business Description
  4.2.2 Business Segment
  4.2.3 Geographic Segment
  4.2.4 Business Strategies
4.3 Danisco
  4.3.1 Business Description
  4.3.2 Business Segment
  4.3.3 Geographic segment
  4.3.4 Business Strategies


5.1 Market Forecast
5.2 Forecast Methodology
  5.2.1 Dependent and Independent Variables
  5.2.2 Correlation Analysis
  5.2.3 Regression Analysis


Global Sweetener Market Breakup (%): 2009E
Percent of Sucrose Consumed: Industry Segmentation (2009E)
Percent of HFCS Consumed: Industry Segmentation (2009E)
Percent of Other Calorific Sweetener Consumed: Industry Segmentation (2009E)
Global Sucrose Market: Geographical Segmentation (%): 2009E
Global HFCS Market: Geographical Segmentation (%): 2009E
Global Other Calorific Sweetener Market: Geographical Segmentation (%): 2009E
HIS Market by Product Segments (%): 2009E
HIS Market Segmentation: By Industry Consumption (%): 2009E
Global HIS Market by Geographic Region (%): 2009E
Global Chocolate Value: Geographical Segmentation (%): (2008)
Contribution to Total Value of Food & Beverage Industry (%): 2007
Average Sweetener Price Relative to Sugar (%) (2009E)
PureCircle: Revenue by Geographic Segment (US$ Million): (FY09)
Tate & Lyle: Revenue by Business Segment (US$ Billion): (FY09)
Revenue by Geographic Segment (US$ Billion): (FY09)
Danisco: Revenue by Business Segment (US$ Billion): (FY09)

Per Capita Consumption of Chocolate (2008)
Percent of Population Consuming Confectionery Product (2006 & 2013)
The US: Conventional Vs Natural & Organic Food Sales (US$ Billion)
The US: Natural & Organic Food Consumption (%)
Largest Markets in Terms of Sales Value (%): 2008
Reb-A Beverage Potential (2019F)
Reb-A Food Potential (2019F)
Dependent & Independent Variables (2001– 2008)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output


Global Sugar Production (2006-07 - 2009E-10E)
Global Obesity Forecast of World Population (Billion): (2005 – 2015E)
Global Diabetes Forecast of World Population (Million): (2008 – 2030E)
Global Artificial Sweeteners Growth (2007A – 2012F)
The US: Growth of Organic & Natural Food Purchases (%) (2000-2020F)
The US: Organic and Natural Food Sales (US$ Billion): 2000A-2020Fs
Global Urban Population by Geography (%): (2004-2008)
Growth of Food & Beverage by Region (%): 2007
Obesity by Country: 2005
PureCircle: Natural Sweetener Segment Revenue: (FY07 – FY09)
Danisco: Revenue by Geographic Segment (US$ Million): (FY09)
Global Artificial Sweetener Market Forecast (2009F-2013F)

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