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Global Salmon Fish Market: An Analysis

June 2010 | 48 pages | ID: G1370CD2FE6EN
Koncept Analytics

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The overall production of farmed salmon has shown an increasing trend till 2008, after which the production started declining. The decline can be attributed to Atlantic Salmon as the quantity of Pacific Salmon produced worldwide is expected to have increased during 2008-10. The Atlantic Salmon production declined due to reduced supplies from Chile due to Infectious Salmon Anemia (ISA), a disease which causes immense mortality and reduced growth for Atlantic salmon.

Norway and Chile are the dominant producers in the global salmon market, with a share of about two-thirds of global farmed salmon. There are other producing countries, which include Scotland and Canada. The worldwide salmon consumption can be divided among five major markets: the European Union fresh and frozen market, the Japanese fresh and frozen market, the US fresh and frozen market, canned salmon markets and other markets. The European Union dominates the worldwide salmon market.

Typically salmon production has been confined to four companies: Marine Harvest, Leroy Seafood, and Cermaq, Salmar. Marine Harvest is the leading salmon farming player.

Growing health concerns, increasing number of specialty stores and restaurants serving salmon and increasing research and development have been particularly influential in driving salmon consumption. The salmon market faces a number of challenges, including biological risks and environmental hazards.

The current report analyzes the market size and segmentation of the global salmon market. The various drivers, opportunities and the challenges faced by the market are also discussed in detail. The competitive aspect of the market is highlighted and the key players are profiled with their strategies for this market.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. INTRODUCTION

1.1 Industry Overview
  Fishmeal Consumption by Region
  Fish Production Breakup
1.2 Global Fish Trade
  Major Exporters
  Major Importers
1.3 Salmon and Its Species
1.4 Salmon Processing

2. GLOBAL SALMON FISH MARKET

2.1 Worldwide Production
  Production Growth
  Regional Breakup
2.2 Worldwide Consumption
  Consumption Breakup by Region
2.3 Salmon Prices
2.4 Market Segmentation
  Atlantic Salmon
  Pacific Salmon

3. COUNTRY ANALYSIS

3.1 Major Producers
  3.1.1 Norway
    Market Overview
    Production
    Exports
    Price Trend
  3.1.2 Chile
    Market Overview
    Production
    Exports
  3.1.3 Scotland
    Market Overview
    Exports
  3.1.4 Canada
    Market Overview
    Exports
    Price Trend
3.2 Major End-Markets
  3.2.1 European Union (EU)
    Imports Statistics
    Price Trend
  3.2.2 Unites States
    Exports
    Imports

4. ATLANTIC SALMON

4.1 Overview
  Value Chain
4.2 Atlantic Salmon Production
  Production by Value & Volume
  Regional Breakup
4.3 Atlantic Salmon Trade

5. MARKET TRENDS

5.1 Demographic Trend
5.2 Mergers and Acquisitions
5.3 Consumer Preferences
5.4 Pricing Rise
5.5 Cyclical Industry
5.6 Research and Development

6. KEY CHALLENGES

6.1 Biological Risks
6.2 External Environmental Damage

7. COMPETITIVE LANDSCAPE

8. COMPANY PROFILES


8.1 Marine Harvest
  Business Description
  Financial Summary
  Business Strategies
  Wide Geographic Presence
  Focus on Research and Development
8.2 Leroy Seafood
  Business Description
  Financial Summary
  Business Strategies
  Strategic Acquisitions and Alliances
  Product Range Dispersal
  Customer Satisfaction
8.3 Cermaq
  Business Description
  Financial Summary
  Business Strategies
  Diversified Geographical Exposure
  Product Quality and Cost Efficiency
  Focus on Research and Development
8.4 SalMar
  Business Description
  Financial Summary
  Business Strategies
  Increase in Production
  Expansion through Acquisitions

9. MARKET OUTLOOK

9.1 Market Forecast
9.2 Forecast Methodology
  9.2.1 Dependent and Independent Variables
  9.2.2 Correlation Analysis
  9.2.3 Regression Analysis

LIST OF FIGURES

World Fishmeal Consumption by Region (2008)
Global Fish Production (2009)
Major Fish Exporters Worldwide by Value (2008)
Major Fish Importers Worldwide by Value (2008)
Edible Meat per 100 Kg Feed (for different sources of meat),2009
Salmon Production Worldwide (2006-2010e)
Global Salmon Production- Geographical Breakdown (2008)
World Salmon Market by Countries (2008)
Global Average Salmon Prices per Kg (2004-2011e)
Global Farmed Salmon Production by Species (2008)
Global Production of Farmed Atlantic Salmon by Country (2008)
Global Production of Farmed Pacific Salmon by Country (2008)
Salmon Fish Production in Norway (2005-2008)
Norwegian Sites with PD Suspicion (2003-2009)
Salmon Exports in Norway (2007-2009)
Exports to Key Markets by Norway (2009E)
Salmon Prices in Norway (2009-May 2010)
Chilean Farmed Salmon Production by Species (2008)
Chilean Exports (Volume) by Destination In 2008
Chilean Salmon Exports (Volume) In Different Forms in Q108 (Jan-March)
Scotland Exports by Destination (2008)
Canadian Salmon Market Breakdown (2008)
Canadian Canned Sockeye Salmon Price per Kg (Jan 2010-May 2010)
EU Fisheries Imports by Category (2008)
Sources of EU Imports of Pacific Salmon (2008)
Salmon Price per Kg Gutted in Europe (2002-2009)
US Atlantic Salmon Imports by Sources (2009)
Atlantic Salmon - Value Chain
Global Aquaculture Production of Atlantic Salmon by Volume (2001-2008)
Global Aquaculture Production of Atlantic Salmon by Value (2001-2008)
Global Atlantic Salmon Production by Region (2008)
Demographics of the Global Seafood Consumer (2007)
Worldwide Weekly Spot Prices of Fresh Salmon SUP 3-6 Kg Oslo (2010)
Norwegian EBIT/Kg Margin Development (1990-2009e)
GWP (Global Warming Potential) per Kg Edible Meat
Market Share of Global Salmon Production – by Company (2008)
Production Volumes by Company (2009e-2011e)
EBIT per Kg Margins by Company (2009e-2011e)
Enterprise Value per Kg by Company (2009-2010)
Marine Harvest’s Revenue (2007-2009)
Marine Harvest’s Revenue by Business Segments (2009)
Leroy Seafood’s Revenue (2006-2009)
Leroy Seafood’s Revenue by Business Segments (2009)
Cermaq’s Revenue (2006-2009)
Cermaq’s Revenue by Business Segments (2009)
SalMar’s Revenue (2006-2009)
Salmar’s Geographic Breakdown of Revenue (2009)
Global Salmon Consumption (2009-2013F)

LIST OF TABLES

Essential Amino-Acids (%) In Various Food Sources
Global Salmonids Production (2003-2007)
Salmon Consumption per Capita – by Countries (2008)
Chilean Volume Exports of Salmon by Species (2003-2007)
Top Ten Consumed Seafood in the US (2008)
US Exports & Imports of Salmon Products (2009)
Global Atlantic Salmon Product Flow (2008)
Financial Position of Key Players of Salmon Fish Production (FY09)
Dependent & Independent Variables (2006– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output


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