China Condiment Industry Report, 2010-2011
From 2001 to 2010, the sales of Chinese condiment industry rose from RMB27.7 billion to RMB151.7 billion, presenting a CAGR of 20.8%.
Currently, the fierce competition urges condiment companies to expand their market shares through the strategies of brand and channel construction and capacity expansion; meanwhile, they also actively launch segmented products.
In the soy sauce market, HADAY, JIAJIA and LEE KUM KEE are the leading companies. HADAY plans its listing and financing for 1.5-million-ton soy sauce project in 2011, while JIAJIA also has the same plan for its 200-thousand-ton high-quality soy sauce project.
Vinegar in Chinese market can be categorized into four types, including Shanxi mature vinegar, Zhenjiang Chinkiang Vinegar, red yeast rice vinegar produced in Fujian, and Sichuan Baoning vinegar. Jiangsu Hengshun Vinegar Ind Co., Ltd, the representative producer of Zhenjiang Chinkiang Vinegar, continuously enhances its brand construction. In H1 2011, its advertising costs increased by 102.8% YoY. Besides, sales volume of Shanxi mature vinegar reached 654 thousand tons in 2010, up 32.3% YoY. Shanxi Shuita Vinegar Co., Ltd is a leading enterprise in Shanxi mature vinegar industry.
Monosodium glutamate industry is in its later period of integration, compared with soy sauce and vinegar sectors. As the largest market segment of condiment industry, the sales of monosodium glutamate accounted for 27.2% of the entire condiment industry in 2010. The top three giants, Meihua, Fufeng and Lotus, take up 50% market shares in domestic China. However, the price hike of raw materials showed a higher growth rate than that of monosodium glutamate price in 2010, therefore, the overall gross margin of monosodium glutamate producers to some extent declined, of which gross margin of Lotus dropped 12.9 percentage points YoY in 2011H1.
As the substitute for monosodium glutamate, chicken essence market shows sound development in recent years, with higher market concentration rate. TOTOLE chicken essence, a sub-brand of Nestle, completed capacity expansion in 2009. Its current capacity of chicken essence reaches 100 thousand tons annually, meanwhile its sales volume shares nearly half of the total market sales. Knorr chicken essence, the sub-brand of Unilever occupies approximately 27% of market share.
After its failure to acquire Wangzhihe Food Group in 2003, Heinz still has a prospect of Chinese condiment industry. In June 2010, it decided to purchase Food Star, a soy sauce and fermented bean curd manufacturer in China, by USD165 million.
The favorable development of condiment industry in China has attracted the investments from a great number of foreign companies. Condiment (including soy sauce, dressing, monosodium glutamate, chicken essence, sauces, vinegar, fermented bean curd, and soup) with investments of foreign companies in China and related brands.
Currently, the fierce competition urges condiment companies to expand their market shares through the strategies of brand and channel construction and capacity expansion; meanwhile, they also actively launch segmented products.
In the soy sauce market, HADAY, JIAJIA and LEE KUM KEE are the leading companies. HADAY plans its listing and financing for 1.5-million-ton soy sauce project in 2011, while JIAJIA also has the same plan for its 200-thousand-ton high-quality soy sauce project.
Vinegar in Chinese market can be categorized into four types, including Shanxi mature vinegar, Zhenjiang Chinkiang Vinegar, red yeast rice vinegar produced in Fujian, and Sichuan Baoning vinegar. Jiangsu Hengshun Vinegar Ind Co., Ltd, the representative producer of Zhenjiang Chinkiang Vinegar, continuously enhances its brand construction. In H1 2011, its advertising costs increased by 102.8% YoY. Besides, sales volume of Shanxi mature vinegar reached 654 thousand tons in 2010, up 32.3% YoY. Shanxi Shuita Vinegar Co., Ltd is a leading enterprise in Shanxi mature vinegar industry.
Monosodium glutamate industry is in its later period of integration, compared with soy sauce and vinegar sectors. As the largest market segment of condiment industry, the sales of monosodium glutamate accounted for 27.2% of the entire condiment industry in 2010. The top three giants, Meihua, Fufeng and Lotus, take up 50% market shares in domestic China. However, the price hike of raw materials showed a higher growth rate than that of monosodium glutamate price in 2010, therefore, the overall gross margin of monosodium glutamate producers to some extent declined, of which gross margin of Lotus dropped 12.9 percentage points YoY in 2011H1.
As the substitute for monosodium glutamate, chicken essence market shows sound development in recent years, with higher market concentration rate. TOTOLE chicken essence, a sub-brand of Nestle, completed capacity expansion in 2009. Its current capacity of chicken essence reaches 100 thousand tons annually, meanwhile its sales volume shares nearly half of the total market sales. Knorr chicken essence, the sub-brand of Unilever occupies approximately 27% of market share.
After its failure to acquire Wangzhihe Food Group in 2003, Heinz still has a prospect of Chinese condiment industry. In June 2010, it decided to purchase Food Star, a soy sauce and fermented bean curd manufacturer in China, by USD165 million.
The favorable development of condiment industry in China has attracted the investments from a great number of foreign companies. Condiment (including soy sauce, dressing, monosodium glutamate, chicken essence, sauces, vinegar, fermented bean curd, and soup) with investments of foreign companies in China and related brands.
1 CLASSIFICATION AND CONCEPTION OF CONDIMENT INDUSTRY
2 OVERVIEW OF CHINA CONDIMENT INDUSTRY
2.1 Overview
2.2 Development of Industry Segments
2.3 Foreign Investment
2.4 Strategies for Development of Private Firms, State-owned Enterprises and Foreign Companies
2.5 Prospect
3 CHINA SOY SAUCE MARKET
3.1 Overview
3.1.1 Output by Region
3.1.2 Product Development Tendency
3.1.3 Industry Operation
3.2 Foreign Trade
3.3 Foshan Haday Flavoring & Food Co., Ltd
3.3.1 Profile
3.3.2 Operation
3.3.3 Strategy
3.4 Jiajia Group
3.4.1 Profile
3.4.2 Operation
3.4.3 Strategy
3.5 LEE KUM KEE
3.5.1 Profile
3.5.2 Operation
3.5.3 Strategy
3.6 Guangdong Meiweixian Flavoring Foods Co.;Ltd
3.6.1 Profile
3.6.2 Operation
3.6.3 Strategy
4 CHINA VINEGAR MARKET
4.1 Overview
4.2 Jiangsu Hengshun Vinegar Industry Co., Ltd
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategy
4.3 Shanxi Shuita Vinegar Co., Ltd
4.3.1 Profile
4.3.2 Operation
4.4 Sichuan Baoning Vinegar Co., Ltd
4.4.1 Profile
4.4.2 Operation
5 CHINA MONOSODIUM GLUTAMATE MARKET
5.1 Overview
5.2 Competition Pattern
5.3 Henan Lotus Gourmet Powder Inc.
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy
5.4 Starlake Bioscience Co., Inc.
5.4.1 Profile
5.4.2 Operation
5.4.3 Strategy
5.5 Fufeng Group
5.5.1 Profile
5.5.2 Operation
5.5.3 Strategy
5.6 Hebei Meihua Monosodium Glutamate Group Co., Lt
5.6.1 Profile
5.6.2 Operation
6 CHINA CHICKEN ESSENCE MARKET
6.1 Overview
6.2 Sichuan Haoji Food CO., LTD
6.2.1 Profile
6.2.2 Operation
6.3 Shanghai Totole Flavouring Food Co.,Ltd
6.3.1 Profile
6.3.2 Operation
6.4 Guangdong Jialong Food Co., Ltd.
6.4.1 Profile
6.4.2 Operation
6.4.3 Strategy
6.5 Unilever
6.5.1 Profile
6.5.2 Operation
7 OTHER COMPANIES
7.1 Chenguang Biotech Group
7.1.1 Profile
7.1.2 Operation
7.1.3 Strategy
7.2 Chongqing Fuling Zhacai Group Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Strategy
2 OVERVIEW OF CHINA CONDIMENT INDUSTRY
2.1 Overview
2.2 Development of Industry Segments
2.3 Foreign Investment
2.4 Strategies for Development of Private Firms, State-owned Enterprises and Foreign Companies
2.5 Prospect
3 CHINA SOY SAUCE MARKET
3.1 Overview
3.1.1 Output by Region
3.1.2 Product Development Tendency
3.1.3 Industry Operation
3.2 Foreign Trade
3.3 Foshan Haday Flavoring & Food Co., Ltd
3.3.1 Profile
3.3.2 Operation
3.3.3 Strategy
3.4 Jiajia Group
3.4.1 Profile
3.4.2 Operation
3.4.3 Strategy
3.5 LEE KUM KEE
3.5.1 Profile
3.5.2 Operation
3.5.3 Strategy
3.6 Guangdong Meiweixian Flavoring Foods Co.;Ltd
3.6.1 Profile
3.6.2 Operation
3.6.3 Strategy
4 CHINA VINEGAR MARKET
4.1 Overview
4.2 Jiangsu Hengshun Vinegar Industry Co., Ltd
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategy
4.3 Shanxi Shuita Vinegar Co., Ltd
4.3.1 Profile
4.3.2 Operation
4.4 Sichuan Baoning Vinegar Co., Ltd
4.4.1 Profile
4.4.2 Operation
5 CHINA MONOSODIUM GLUTAMATE MARKET
5.1 Overview
5.2 Competition Pattern
5.3 Henan Lotus Gourmet Powder Inc.
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy
5.4 Starlake Bioscience Co., Inc.
5.4.1 Profile
5.4.2 Operation
5.4.3 Strategy
5.5 Fufeng Group
5.5.1 Profile
5.5.2 Operation
5.5.3 Strategy
5.6 Hebei Meihua Monosodium Glutamate Group Co., Lt
5.6.1 Profile
5.6.2 Operation
6 CHINA CHICKEN ESSENCE MARKET
6.1 Overview
6.2 Sichuan Haoji Food CO., LTD
6.2.1 Profile
6.2.2 Operation
6.3 Shanghai Totole Flavouring Food Co.,Ltd
6.3.1 Profile
6.3.2 Operation
6.4 Guangdong Jialong Food Co., Ltd.
6.4.1 Profile
6.4.2 Operation
6.4.3 Strategy
6.5 Unilever
6.5.1 Profile
6.5.2 Operation
7 OTHER COMPANIES
7.1 Chenguang Biotech Group
7.1.1 Profile
7.1.2 Operation
7.1.3 Strategy
7.2 Chongqing Fuling Zhacai Group Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Strategy
SELECTED CHARTS
Sales and YoY Change of Chinese Food Sub-industries, 2010
Sales of Top 10 Companies in China Condiment Industry, 2008
Revenue Structure of China Condiment Industry by Category
Investment Events of Foreign Condiment Corporations in China, 1994-2010
Foreign Investment in Chinese Condiment Companies
Main Policies concerning China Condiment Industry, 2010-2011
Output and YOY Change of Soy Sauce in China, 2007-Jul, 2011
Number of Soy Sauce and Vinegar Producers, 2005-2010
Operating Revenue and Total Profit of Soy Sauce and Vinegar Producers, 2007-2010
Import and Export Volume of Soy Sauce in China, 2009-Jul 2011
Import and Export Value of Soy Sauce in China, 2009-Jul 2011
Operating Revenue, Profit and Total Output Value of Haday Flavouring & Food(Gaoming), 2008-2010
Operating Revenue, Profit and Total Output Value of Haday Flavouring & Food, 2008-2010
Capacity Expansion Plan of Haday
Operating Revenue, Profit and Total Output Value of Zhengzhou Jiajia, 2008-2009
Operating Revenue, Profit and Total Output Value of LEE KUM KEE, 2008-2009
Operating Revenue, Operating Cost and Profit Margin of Meiweixian, 2010- 2011
Capital Projection of Jonjee Hi-Tech in Meiweixian, 2010
Output of Top 10 Companies in China Vinegar Industry, 2005
Revenue and Net Income of Hengshun Vinegar, 2007- 2011
Operating Revenue of Hengshun Vinegar by Sector, 2008-2010
Operating Revenue and YOY Growth of Hengshun Vinegar, 2008- 2011
Operating Revenue, Total Profit and Output Value of Shanxi Shuita Vinegar, 2008-2009
Operating Revenue, Total Profit and Output Value of Sichuan Baoning Vinegar, 2008-2009
Operating Revenue and Total Profit of China Monosodium Glutamate Industry, 2006- 2011
Market Share of Key Monosodium Glutamate Manufacturers in China, 2009
Operating Revenue and Net Income of Lotus Gourmet Powder, 2009- 2011
Operating Revenue, Profit Margin and YOY Change of Lotus Flower Gourmet Powder by Product, 2010- 2011
Operating Revenue and YOY Change of Lotus Flower Gourmet Powder by Region, 2010- 2011
Operating Revenue of Star Lake Bio by Product, 2011
Operating Revenue and Gross Profit of Fufeng Group, 2006- 2011
Operating Revenue and YOY Change of Fufeng Group by Product, 2009-2010
Operating Revenue of Fufeng Group by Product, H1, 2010-H1 2011
ASP of Monosodium Glutamate of Fufeng Group, 2009-2010
Operating Revenue and Net Income of Meihua Monosodium Glutamate Group, 2009- 2011
Market Shares of Top 7 Companies in China Chicken Essence Industry, 2008
Operating Revenue, Total Profit and Output Value of Haoji Food, 2008-2009
Operating Revenue, Total Profit and Output Value of Totole Flavouring, 2008-2009
Operating Revenue and Net Income of Jialong Group, 2009- 2011
Operating Revenue of Jialong Food by Business, 2011
Operating Revenue and Proportion of Jialong Group by Product, 2010
Gross Profit to Sales Ratio of Jialong Group by Product, 2008-2010
ASP of Jialong Food by Product, 2008-2010
Operating Revenue, Total Profit and Output Value of Unilever, 2008-2009
Revenue of Chenguang Biotech by Business, 2011
Operating Revenue and Net Income of Fuling Zhacai, 2007- 2011
Distribution of Chinese Tuber Mustard Enterprises by Region
Sales and YoY Change of Chinese Food Sub-industries, 2010
Sales of Top 10 Companies in China Condiment Industry, 2008
Revenue Structure of China Condiment Industry by Category
Investment Events of Foreign Condiment Corporations in China, 1994-2010
Foreign Investment in Chinese Condiment Companies
Main Policies concerning China Condiment Industry, 2010-2011
Output and YOY Change of Soy Sauce in China, 2007-Jul, 2011
Number of Soy Sauce and Vinegar Producers, 2005-2010
Operating Revenue and Total Profit of Soy Sauce and Vinegar Producers, 2007-2010
Import and Export Volume of Soy Sauce in China, 2009-Jul 2011
Import and Export Value of Soy Sauce in China, 2009-Jul 2011
Operating Revenue, Profit and Total Output Value of Haday Flavouring & Food(Gaoming), 2008-2010
Operating Revenue, Profit and Total Output Value of Haday Flavouring & Food, 2008-2010
Capacity Expansion Plan of Haday
Operating Revenue, Profit and Total Output Value of Zhengzhou Jiajia, 2008-2009
Operating Revenue, Profit and Total Output Value of LEE KUM KEE, 2008-2009
Operating Revenue, Operating Cost and Profit Margin of Meiweixian, 2010- 2011
Capital Projection of Jonjee Hi-Tech in Meiweixian, 2010
Output of Top 10 Companies in China Vinegar Industry, 2005
Revenue and Net Income of Hengshun Vinegar, 2007- 2011
Operating Revenue of Hengshun Vinegar by Sector, 2008-2010
Operating Revenue and YOY Growth of Hengshun Vinegar, 2008- 2011
Operating Revenue, Total Profit and Output Value of Shanxi Shuita Vinegar, 2008-2009
Operating Revenue, Total Profit and Output Value of Sichuan Baoning Vinegar, 2008-2009
Operating Revenue and Total Profit of China Monosodium Glutamate Industry, 2006- 2011
Market Share of Key Monosodium Glutamate Manufacturers in China, 2009
Operating Revenue and Net Income of Lotus Gourmet Powder, 2009- 2011
Operating Revenue, Profit Margin and YOY Change of Lotus Flower Gourmet Powder by Product, 2010- 2011
Operating Revenue and YOY Change of Lotus Flower Gourmet Powder by Region, 2010- 2011
Operating Revenue of Star Lake Bio by Product, 2011
Operating Revenue and Gross Profit of Fufeng Group, 2006- 2011
Operating Revenue and YOY Change of Fufeng Group by Product, 2009-2010
Operating Revenue of Fufeng Group by Product, H1, 2010-H1 2011
ASP of Monosodium Glutamate of Fufeng Group, 2009-2010
Operating Revenue and Net Income of Meihua Monosodium Glutamate Group, 2009- 2011
Market Shares of Top 7 Companies in China Chicken Essence Industry, 2008
Operating Revenue, Total Profit and Output Value of Haoji Food, 2008-2009
Operating Revenue, Total Profit and Output Value of Totole Flavouring, 2008-2009
Operating Revenue and Net Income of Jialong Group, 2009- 2011
Operating Revenue of Jialong Food by Business, 2011
Operating Revenue and Proportion of Jialong Group by Product, 2010
Gross Profit to Sales Ratio of Jialong Group by Product, 2008-2010
ASP of Jialong Food by Product, 2008-2010
Operating Revenue, Total Profit and Output Value of Unilever, 2008-2009
Revenue of Chenguang Biotech by Business, 2011
Operating Revenue and Net Income of Fuling Zhacai, 2007- 2011
Distribution of Chinese Tuber Mustard Enterprises by Region
