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Parks Associates: Market Research Reports

Parks Associates was founded in 1986 as a market research and consulting company to service diverse businesses from Fortune Global 500 to emerging companies.

Extensive research is carried out through qualitative and quantitative analysis of consumer groups, focus groups, secondary research together with trend expertize. Parks Associates offers market research reports, tailored and off-the-shelf reports that comprise feasible business solutions and strategic support.

Parks Associates disseminates intelligence via conferences, webcasts, seminars, workshops, presentations and online publications.

Multiple industries under studies are:

  • Digital Media and Connected Entertainment;
  • Home Networking and Security;
  • Internet and TV services;
  • Consumer Electronics;
  • Mobile Services.


Unparalleled reports are full-embracing publications conducted by proficient analysts who manage the whole process of investigation. Parks Associates pursuits such core interests as: market assessment, entry strategies, SWOT analysis, product and service competitiveness, trend monitoring, consumer research and many more.

Publications found: 325
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Broadband Services: Global Outlook (Third Edition) – Asia/Pacific and Emerging Markets 1Q 2012

US$ 3,500.00

... broadband services in Asia/Pacific and emerging markets such as Latin America, Southeast Asia, the Middle East, and Africa. It examines the growth of broadband ... global trends and the impact of wireless broadband on the fixed-line broadband market. It also includes broadband subscriber forecasts for Asia/Pacific, emerging ...

December 2011 66 pages

Broadband Services: Global Outlook (Third Edition) – Europe 1Q 2012

US$ 3,500.00

... consumer broadband services in Western and Eastern Europe, including adoption, provider activities, regulatory issues, technologies, and market trends. It examines the growth of broadband and ... Europe, and the world through 2016. “Broadband is a key enabling technology for the growth of the connected home and is a fundamental component of bundled services ...

December 2011 50 pages

Broadband Services: Global Outlook (Third Edition) – North America 1Q 2012

US$ 3,500.00

... broadband on the fixed-line broadband market. It also includes broadband subscriber forecasts for North America and for the world through 2016. “Broadband ...

December 2011 49 pages

Cloud-based Value-added Services 3Q 2011

US$ 3,500.00

... of value-added services delivered by broadband service providers. It examines the trends, technical issues, business models, and consumer interest in deployed and planned services (entertainment, home services ... of these services, such as multiscreen video and home automation, will leverage the networks and in-home systems being deployed today. Cloud-based Value-Added Services provides ...

December 2011 58 pages

Connected Consumer Electronics: Market Update 1Q 2012

US$ 3,500.00

... report examines defining trends for the connected consumer electronics market. It focuses on smart TVs, connected Blu-ray players, connected game consoles, digital video media receivers ... tablets. This report discusses key technologies and provides market forecasts. “The market for connected consumer electronics has hit a takeoff point,” said Kurt Scherf ...

December 2011 54 pages

Connected Home Systems and Services: The Roundup 2Q 2012

US$ 3,500.00

... home management systems and viewpoints and examples of players from across industries entering or already participating in the emerging market for connected IP home management systems ...

December 2011 108 pages

Creating Holistic Consumer Technology Support Services 4Q 2012

US$ 3,500.00

... premium support services and assesses the implications for the future of holistic tech support. “The complex and ever-changing technical support needs of consumers requires that technical support services be dynamic and ...

December 2011 53 pages

Digital Health Quarterly 1Q 2012 2Q 2012

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2011 16 pages

Digital Health Quarterly 2Q 2012 3Q 2012

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2011 16 pages

Digital Health Quarterly 3Q 2012 4Q 2012

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2011 18 pages

Digital Health Quarterly 4Q 2011 1Q 2012

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2011 17 pages

Digital Lifestyles: Emerging Markets 2Q 2012

US$ 3,500.00

Digital Lifestyles: Emerging Markets provides a holistic view of the consumer technology product and service trends that are impacting digital living in emerging markets, including Brazil, Russia, China ... markets is unique and offers its own challenges,” said Brett Sappington, Director of Research at Parks Associates. “Digital Lifestyles: Emerging Markets looks into each of these markets, examining ...

December 2011 56 pages

Digital Lifestyles: North America 1Q 2012

US$ 3,500.00

... Digital Lifestyles: North America provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services, and products (home ... services markets, there is significant opportunity for a variety of stakeholders in the digital lifestyles market.”

December 2011 55 pages

Digital Lifestyles: Western Europe (Second Edition) 3Q 2012

US$ 3,500.00

Digital Lifestyles: Western Europe (Second Edition) examines the penetration and growth of broadband and pay-TV services throughout countries in Western Europe, with a focus on the consumer, business, and ... uptake and growth of digital services among countries in the region, Western Europe continues to make major strides in the evolution of digital living,” said Patrice Samuels ...

December 2011 55 pages

Driving 4G Adoption: Global Mobile Innovation 3Q 2012

US$ 3,500.00

... Associates analysts provide an overview of operators' LTE deployments and dissect mobile operators’ LTE strategies in the U.S. and globally, with a focus on bandwidth ... ’ primary research along with a forecast of 4G mobile subscribers through 2016. "The consumer demand for fast mobile Internet is seemingly insatiable,” said Jennifer ...

December 2011 60 pages

Evolution of the Mobile Content Market 4Q 2012

US$ 3,500.00

... Parks Associates’ recent mobile tracking study. “With consumers becoming more accustomed to the extensive availability of mobile content, the mobile content market faces the challenge of matching consumer expectations,” said Harry Wang at Parks Associates. “Success in the mobile content market will ...

December 2011 69 pages

Game Changers: Monetization in the Game Industry 1Q 2012

US$ 3,500.00

... videogame industry. It analyzes market trends for PC, console, and mobile games and provides an investigation of the effects of the emerging videogame models ... free-to-play prove that alternative models are better ways of monetizing specific audiences. These trends create both threats and opportunities ...

December 2011 56 pages

Gamification: Emerging Strategies and Tactics 4Q 2012

US$ 3,500.00

... This industry report analyzes “gamification” and the use of this new approach to marketing by a variety of industries. Gamification applies game mechanics (challenges, achievements ... -life cases, design and analytics, and examples of gamification platforms and vendors. “Gamification has become extremely popular across industries as multiple companies ...

December 2011 44 pages

Greenfields: IP Safety, Energy, Control & Monitoring Business Models 3Q 2012

US$ 3,500.00

... is driving convergence of traditionally separate energy, security, and home controls industries,” said Tom Kerber, Director, Research, Home Controls and Energy Management at Parks Associates. “Understanding the business models behind this convergence is important not only for those in the energy ...

December 2011 57 pages

Health Entertainment: Bringing the Fun to Wellness and Fitness 3Q 2012

US$ 3,500.00

This report analyzes the intersection of the entertainment world with human health and well being. It defines this unique industry sector with ... -user revenues. "Health entertainment is a perfect example of technology’s imprint on the science of human behavioral changes," said Harry Wang, Director of Mobile & Health Research at Parks ...

December 2011 55 pages

Home Area Network Solutions: Profiles and Assessments 1Q 2012

US$ 3,500.00

... Home controls and monitoring systems are rapidly expanding the ecosystem of products within the home area network. This report focuses on the evolution of home area network technology in the home and the cloud and efforts to achieve interoperability. It profiles both technology ...

December 2011 62 pages

IP Home Management Services in Europe 4Q 2012

US$ 3,500.00

... IP home management services and analyzes their influence on current and future plans among EU service providers as they prepare to enter or expand their footprint in the connected home ... these home services. "Home controls solutions that provide safety and security services, energy monitoring, and convenience cut across many verticals, including broadband service ...

December 2011 58 pages

Mobile Data and Applications: Market Update 1Q 2012

US$ 3,500.00

... of the dynamic mobile data market from both mobile operator and over-the-top service provider perspectives. It also covers the mobile app industry to gauge ... latest consumer data from Parks Associates’ mobile tracking study. "2012 will be a watershed year for mobile operators,” said Harry Wang, Director of Mobile and ...

December 2011 56 pages

Monetization of Multiscreen Video: Content Owner Strategies 1Q 2012

US$ 3,500.00

... U.S. traditional and OTT video industries from a content producer-owner perspective. The study provides profiles of leading media companies, multiscreen video monetization trends, core business models, internal and external pressures shaping company strategy, content owner video revenue projections in the ...

December 2011 67 pages

Monetizing Apps on Connected Devices 4Q 2012

US$ 3,500.00

Monetizing Apps on Connected Devices evaluates the core business models supporting app development and distribution on Internet-connected devices in North America. The report analyzes connected device adoption and app usage ... app market has developed at a rate unforeseen by industry investors,” said Heather Way, senior research analyst, Parks Associates. “Today, connected device ownership and app ...

December 2011 75 pages

Online Entertainment: The New & Noteworthy 3Q 2012

US$ 3,500.00

... consumption of online entertainment, including video, music, and video games. It focuses on the latest trends in digital entertainment services, ... the entertainment consumed today is digital,” said Pietro Macchiarella, Research Analyst. “Today's digital entertainment industry is extremely dynamic. New ...

December 2011 75 pages

Real-time Bidding: The Online Ad Exchange 3Q 2012

US$ 3,500.00

... Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints – the buy- ... to 2017. “The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising ...

December 2011 54 pages

Refining Business Models for Tech Support 2Q 2012

US$ 3,500.00

... examines market trends for consumer tech support services. It analyzes the evolution of tech support businesses as they have expanded business models to include new services, gauges the impact of new players on the market, and provides worldwide revenue forecasts for consumer tech ...

December 2011 59 pages

Selling Support Services to Consumers & Small Businesses 1Q 2014

US$ 3,500.00

... Tech support services are offered by independent third parties, retailers, and service providers as stand-alone offerings or as bundles with other products and services. This ...

December 2011 69 pages

Small Business Tech Support: Small Target, Big Market 4Q 2012

US$ 3,500.00

... at the opportunities for technical support in businesses ranging in size from SOHO to 99 employees. Demand for sophisticated tech support solutions is expanding as small businesses adopt new and complex ... provide 24/7 help desks, remote software and hardware support, and the occasional site visit. Tech support, especially for very small businesses, is approaching a boom phase.”

December 2011 59 pages

Smart TVs in a Pay-TV World 3Q 2012

US$ 3,500.00

... into a smart TV. It provides an overview of content delivery models, examines the role of pay-TV operators, and provides global forecasts. "The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers ...

December 2011 53 pages

Television Services: North American Outlook 3Q 2012

US$ 3,500.00

This report analyzes the North American market for consumer TV services, including cable, IPTV, and satellite/DTH. It examines service provider activities and trends ... video services, multiscreen services, and VOD. The report includes forecasts for subscriber and ARPU trends through 2017. “The saturation of the North American ...

December 2011 62 pages

The Personal Cloud: Innovations and Trends 4Q 2012

US$ 3,500.00

... report defines the personal cloud and provides a classification scheme for cloud-based offerings. It explores the evolution of the personal cloud across global regions and ... . It includes forecasts for personal cloud-based products and services through 2017. “Consumer-oriented cloud services have seen great innovation over the past ...

December 2011 57 pages

TV Everywhere: Growth, Solutions, and Strategies (Second Edition) - Europe and Asia-Pacific 4Q 2012

US$ 3,500.00

This report examines the development of TV Everywhere / multiscreen services in Western Europe, Eastern Europe, and the Asia/Pacific region. With details on over 60 different ... forecasts the growth of multiscreen services and the future of TV Everywhere. “Multiscreen services have seen amazing growth over the past year in Europe and Asia ...

December 2011 69 pages

TV Everywhere: Growth, Solutions, and Strategies (Second Edition) - North America 2Q 2012

US$ 3,500.00

... solutions. The report also forecasts the growth of operator offerings throughout North America as well as the implications of current TV Everywhere trends. “The speed and complexity of the TV Everywhere deployments in North America over the ...

December 2011 64 pages

Advanced Advertising Outlook 2Q 2011

US$ 3,500.00

... advertising revenue projections. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising ... , platforms, and services continue to reshape the advertising marketplace, requiring industry professionals to reevaluate the industry’s advertising potential on a continual basis,” said Heather ...

December 2010 54 pages

Advertising Strategies on Connected TVs 3Q 2011

US$ 3,500.00

... an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the ... . “The television advertising industry is currently in a state of transition due to the emergence of connected TV platforms, which offer a new content source as well as an advertising delivery method ...

December 2010 66 pages

Aftermarket Entertainment: Universal Remote Controllers (Third Edition) 2Q 2011

US$ 3,500.00

This report analyzes the current and future market for aftermarket entertainment remote controllers. It examines market forces impacting the sales of URCs both positively ... and innovative remote activities include the emerging availability of URC apps for smartphones (and soon tablets); the motion controllers now available ...

December 2010 49 pages

AMI Fact Book: 2011 Update 2Q 2011

US$ 3,500.00

... This report is a catalog of current and future AMI and smart meter deployments in the U.S. Volume I contains information on Demand ... without building new power plants. This report provides our updated forecast of these deployments plus a comprehensive snapshot of the current status ...

December 2010 160 pages

Cloud Media and the Digital Locker 1Q 2011

US$ 3,500.00

... Cloud media and digital locker services provide for both external storage of, and multiplatform ... enabling technologies as well as consumer attitudes regarding such features. ”Consumption of digital media is undergoing two major shifts – storage is moving from a local-only ...

December 2010 57 pages

Consumer Technical Support Services: Overview 2Q 2011

US$ 3,500.00

... service category creation. It also provides primary consumer data and includes forecasts for different categories of premium technical support services through 2015. “A growing base of consumers ...

December 2010 62 pages

Digital Health Quarterly 1Q 2011 2Q 2011

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2010 20 pages

Digital Health Quarterly 2Q 2011 3Q 2011

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2010 18 pages

Digital Health Quarterly 3Q 2011 4Q 2011

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2010 16 pages

Digital Health Quarterly 4Q 2010 1Q 2011

US$ 1,500.00

The Market Tracker: Digital Health Quarterly offers in-depth analysis of the latest corporate news, industry events, passed and pending legislation, and government directives related to the digital health industry.

December 2010 20 pages

Digital Lifestyles: 2011 Outlook 2Q 2011

US$ 3,500.00

Digital Lifestyles: 2011 Outlook provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services, and products (home networks and consumer electronics). “In 2011, consumers ...

December 2010 93 pages

Digital Lifestyles: Western Europe 2Q 2011

US$ 3,500.00

... overall digital home environment and the trends that are shaping today’s connected lifestyles,” said Brett Sappington, a senior analyst at Parks Associates. “Digital Lifestyles: Western Europe provides insight into the current and future devices, services, and digital media habits used by consumers in Western Europe.”

December 2010 60 pages

Digital Media Distribution: Market Update 4Q 2011

US$ 3,500.00

... content, traditional media companies are migrating towards online distribution channels. The report also analyzes the threats and opportunities created by digital distribution, describes ... the different technologies used in the digital value chain. “We are witnessing a profound revolution in the way media content is distributed,” said Pietro Macchiarella, Research ...

December 2010 61 pages

Digital Music Services: Trends and Outlook 2Q 2011

US$ 3,500.00

... Digital Music Services: Trends and Outlook provides an overview of the current digital music service landscape, including consumer trends, usage models, and attitudes as well as the emerging class of new players and services and the ...

December 2010 60 pages

Enhancing Support to Mobile Devices 1Q 2011

US$ 3,500.00

... examines the role of support, configuration, and troubleshooting services for mobile devices, specifically smartphones. It provides primary consumer data on the ... Parks Associates. “This would suggest that technical support in the form of enhanced security, configuration, and troubleshooting will increase in ...

December 2010 37 pages

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