Smart TVs in a Pay-TV World 3Q 2012
This report examines the phenomenon of smart TV diffusion on video delivery and consumption. It specifically analyzes the technology and business implications for delivering managed and over-the-top video services into a smart TV. It provides an overview of content delivery models, examines the role of pay-TV operators, and provides global forecasts.
"The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers,” said Parks Associates. “They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room."
"The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers,” said Parks Associates. “They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room."
1 REPORT SUMMARY
1.1 Purpose and Scope of Report
1.2 Data Sources
2 MARKET STATUS
2.1 Catalysts to Bring Pay-TV Services to the Smart TV
2.1.1 Consumers’ Changing Habits
2.1.2 Pay-TV Providers’ Desire to Lower CAPEX
2.2 Previous Attempts to Bridge Pay-TV and Connected CE
2.2.1 CableCARD
2.2.2 Tru2way/OpenCable
2.2.3 AllVid
2.3 Smart TV Opportunities for Pay-TV Providers
2.3.1 TV Everywhere
2.3.2 Transactional or Subscription VOD Revenues
2.3.3 Augmenting or Replacing Set-top Boxes
2.3.4 Whole-home DVR Configurations
2.3.5 Virtual MSO Receivers
2.4 Smart TV Risks for Pay-TV Providers
3 KEY TECHNOLOGIES
3.1 Video Delivery Solutions
3.1.1 Video Delivery Platforms
3.1.2 Systems Integrators
3.1.3 Content Delivery Networks (CDNs)
3.1.4 Delivery via Residential Gateway or Primary Set-Top Box
3.2 Content Protection/Security
3.3 Smart TV Apps
3.3.1 Apps Platforms
3.3.2 Video Apps
3.4 User Interfaces
3.4.1 Electronic Program Guides
3.4.2 User Interface Innovations
4 FORECASTS
5 CONCLUSIONS AND RECOMMENDATIONS
5.1 For Pay-TV Providers
5.2 For Consumer Electronics Manufacturers
5.3 For Technology Vendors
5.4 For Content Owners
6 GLOSSARY AND INDEX
1.1 Purpose and Scope of Report
1.2 Data Sources
2 MARKET STATUS
2.1 Catalysts to Bring Pay-TV Services to the Smart TV
2.1.1 Consumers’ Changing Habits
2.1.2 Pay-TV Providers’ Desire to Lower CAPEX
2.2 Previous Attempts to Bridge Pay-TV and Connected CE
2.2.1 CableCARD
2.2.2 Tru2way/OpenCable
2.2.3 AllVid
2.3 Smart TV Opportunities for Pay-TV Providers
2.3.1 TV Everywhere
2.3.2 Transactional or Subscription VOD Revenues
2.3.3 Augmenting or Replacing Set-top Boxes
2.3.4 Whole-home DVR Configurations
2.3.5 Virtual MSO Receivers
2.4 Smart TV Risks for Pay-TV Providers
3 KEY TECHNOLOGIES
3.1 Video Delivery Solutions
3.1.1 Video Delivery Platforms
3.1.2 Systems Integrators
3.1.3 Content Delivery Networks (CDNs)
3.1.4 Delivery via Residential Gateway or Primary Set-Top Box
3.2 Content Protection/Security
3.3 Smart TV Apps
3.3.1 Apps Platforms
3.3.2 Video Apps
3.4 User Interfaces
3.4.1 Electronic Program Guides
3.4.2 User Interface Innovations
4 FORECASTS
5 CONCLUSIONS AND RECOMMENDATIONS
5.1 For Pay-TV Providers
5.2 For Consumer Electronics Manufacturers
5.3 For Technology Vendors
5.4 For Content Owners
6 GLOSSARY AND INDEX
LIST OF FIGURES
Companies Briefed for the Report
Worldwide Pay-TV Subscribers
Monthly Use of Connected Smart TVs for Online Video
Frequency of Using Connected Smart TVs for Online Video
Ideal On-Demand Programming Option – YouTube Video
For What Applications Has Smart TV Use Grown the Most Since 2010?
Pay-TV Content Available on Connected Consumer Electronics
Panasonic Smart TV Used for as a Whole-home DVR Receiver
Notable Video Delivery Platforms
System Integrators
Transcoding within the Residential Gateway
DLNA Certified® TVs and Set-top Boxes
Smart TV Development Ecosystem
Smart TV Third-party Apps Platforms
Smart TV OEM Apps Platforms
Smart TV Independent Platforms
Online Video Providers and Smart TV Availability: U.S.
Online Video Providers and Smart TV Availability: Europe
Smart TV Sales Forecast Methodology
Unit Sales of Smart TVs
Smart TV Households Using Product as a Pay-TV Receiver
Companies Briefed for the Report
Worldwide Pay-TV Subscribers
Monthly Use of Connected Smart TVs for Online Video
Frequency of Using Connected Smart TVs for Online Video
Ideal On-Demand Programming Option – YouTube Video
For What Applications Has Smart TV Use Grown the Most Since 2010?
Pay-TV Content Available on Connected Consumer Electronics
Panasonic Smart TV Used for as a Whole-home DVR Receiver
Notable Video Delivery Platforms
System Integrators
Transcoding within the Residential Gateway
DLNA Certified® TVs and Set-top Boxes
Smart TV Development Ecosystem
Smart TV Third-party Apps Platforms
Smart TV OEM Apps Platforms
Smart TV Independent Platforms
Online Video Providers and Smart TV Availability: U.S.
Online Video Providers and Smart TV Availability: Europe
Smart TV Sales Forecast Methodology
Unit Sales of Smart TVs
Smart TV Households Using Product as a Pay-TV Receiver
