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Menswear Market Research Reports & Industry Analysis

The menswear category includes various types of men’s clothes: casual, active, sport, office wear as well as outerwear, and a lot more. Shorts, trousers, shirts and T-shirts are the largest sectors of the menswear market. Large-scale economic problems started hitting the performance of the menswear market in the first decade of the 21st century. To retain their market positions, menswear companies struggle to gain consumer loyalty through marketing and PR campaigns.

However, unfavorable economic conditions force consumers to buy goods in a sale rather than give preference to expensive brands. Specialty clothing store sales prevail over department store sales, accounting for over half of the total figure. China is the fastest growing market among the five majors, namely South Africa, Mexico, India, China and Brazil. Armani, Levi’s, Nike, Hugo Boss, Calvin Klein and Dolce & Gabbana are the top menswear market players.

The research studies found in this catalogue provide insights into the global menswear market alongside with regional and country markets. The research reports cover the main market trends, strategies, examine top menswear companies and competitive environment. Analyses of the market segmentation, major threats and opportunities are also available in the researches. The reports offer menswear market development forecasts.

Publications found: 529
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Men's Underwear, Nightwear and Swimwear in Germany

US$ 900.00

... down on their spending in the review period. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Germany report offers a comprehensive guide to the size ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), ...

November 2011 26 pages

Men's Jeans in Germany

US$ 990.00

... . In 2010, men’s jeans registered current value growth of 1% to reach €1.6 billion. Men in Germany are inclined to buy jeans more often than women: On average, a man buys jeans every second year, compared to every third year for women. Euromonitor International's Men's Jeans in Germany ...

November 2011 30 pages

Men's Underwear, Nightwear and Swimwear in Ukraine

US$ 900.00

... terms, but only 2% in current value. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Ukraine report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

November 2011 21 pages

Men's Jeans in Turkey

US$ 990.00

... of men’s jeans in 2010. Current value sales increased by 9% reaching TL576 million and volume sales increased by 1% volume recording 13 million units. Euromonitor International's Men's Jeans in Turkey ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

November 2011 24 pages

Men's Jeans in Ukraine

US$ 990.00

... opting for jeans of higher quality or which were more fashionable, both of which usually are more expensive. Euromonitor International's Men's Jeans in Ukraine report offers ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

November 2011 19 pages

Men's Underwear, Nightwear and Swimwear in Turkey

US$ 900.00

... by the second half of the year. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Turkey report offers a comprehensive guide to the size and ... Why buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

November 2011 21 pages

Men's Jeans in Romania

US$ 990.00

Male consumers in Romania are generally less interested in buying, changing and owing as many pairs of jeans as female consumers. However, they tend to opt ... of jeans than female consumers in Romania in 2010, retail value sales of men’s jeans were only 40% lower than retail value sales of women’s jeans in 2010. Euromonitor International's Men's Jeans in Romania ...

October 2011 18 pages

Men's Jeans in Taiwan

US$ 990.00

Men's jeans accounted for a 7% value share of men's outerwear sales in 2010. Recovering from a 2009 decline of 2%, it demonstrated an improvement ... thus bringing about an increase in the unit price of men’s jeans in 2010. Euromonitor International's Men's Jeans in Taiwan report offers a comprehensive guide to the size and shape ...

October 2011 24 pages

Men's Underwear, Nightwear and Swimwear in Romania

US$ 900.00

... products with other types of products. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Romania report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

October 2011 20 pages

Men's Underwear, Nightwear and Swimwear in Taiwan

US$ 900.00

Unlike their female counterparts, Taiwanese men have less in their closets and shop less on impulse and more or less when needed. ... rather than impulse. In 2010, men's underwear, nightwear and... Euromonitor International's Men's Underwear, Nightwear and Swimwear in Taiwan report offers a comprehensive guide ...

October 2011 24 pages

Men's Jeans in Denmark

US$ 990.00

... . Jeans are considered essential basic garments to have in one’s wardrobe which is why volume sales did not drop. Euromonitor International's Men's Jeans in Denmark report ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

October 2011 36 pages

Men's Jeans in South Africa

US$ 990.00

Basic jeans are the biggest winners in the men’s jeans market in 2010. This may be because many basic 5-pocket jeans are locally produced and ... to buy a branded pair of jeans, but are looking for value, a basic jean is the best option. Euromonitor International's Men's Jeans in South Africa report offers a comprehensive guide ...

October 2011 41 pages

Men's Jeans in Thailand

US$ 990.00

Men’s jeans demonstrated healthy current value growth of 13% in 2010. As manufacturers of jeans increased emphasis on the design and styles of women’s jeans, men’s jeans saw slightly slower growth ... , mid blue, dark blue, grey and black. Euromonitor International's Men's Jeans in Thailand report offers a comprehensive guide to the size and shape of the ...

October 2011 25 pages

Men's Underwear, Nightwear and Swimwear in Denmark

US$ 900.00

The key trends in 2010 in men’s underwear, nightwear and swimwear were the effect decreasing prices on value sales and modest consumer demand in response to the economic climate. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Denmark report offers a comprehensive guide to the size and ...

October 2011 37 pages

Men's Underwear, Nightwear and Swimwear in South Africa

US$ 900.00

... has been a rather neglected segment across all brands and retailers in South Africa, but it is one which is receiving greater investment and ranges ... and Billabong. These are... Euromonitor International's Men's Underwear, Nightwear and Swimwear in South Africa report offers a comprehensive guide to the size ...

October 2011 41 pages

Men's Underwear, Nightwear and Swimwear in Thailand

US$ 900.00

... and designs, in addition to the brand itself. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Thailand report offers a comprehensive guide to the size ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans ...

October 2011 25 pages

Men's Jeans in Austria

US$ 990.00

... , women’s jeans. Manufacturers are not as creative when it comes to men’s jeans. Men like convenience and tend not to get discouraged when shopping. Standard jeans are targeted at the mass market and are therefore widely available. Euromonitor International's Men's Jeans in Austria report offers a comprehensive ...

October 2011 29 pages

Men's Jeans in Sweden

US$ 990.00

... popularity of chinos was responsible for the weak growth in men’s jeans in 2010. Sales of jeans peaked in 2008 and decreased in 2009; this was a result ... was also due to the higher popularity of chinos. Euromonitor International's Men's Jeans in Sweden report offers a comprehensive guide to the size and shape of the ...

October 2011 30 pages

Men's Jeans in Vietnam

US$ 990.00

... categories, men’s jeans was one of the worst affected by this trend, as most people did not need to replace their... Euromonitor International's Men's Jeans in Vietnam report ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

October 2011 19 pages

Men's Underwear, Nightwear and Swimwear in Austria

US$ 900.00

... returned to their former purchasing habits. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Austria report offers a comprehensive guide to the size ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), ...

October 2011 28 pages

Men's Underwear, Nightwear and Swimwear in Sweden

US$ 900.00

... swimwear during 2010. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Sweden report offers a comprehensive guide to the size and shape of the ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

October 2011 33 pages

Men's Underwear, Nightwear and Swimwear in Vietnam

US$ 900.00

... of clothing which were previously neglected. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Vietnam report offers a comprehensive guide to the size ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans ...

October 2011 19 pages

Men's Jeans in Brazil

US$ 990.00

... in clothing and apparel in general, and in men’s jeans in particular. Jeans wear constitutes the basis... Euromonitor International's Men's Jeans in Brazil report offers a comprehensive guide to the size ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

September 2011 28 pages

Men's Jeans in India

US$ 990.00

... young generation due to the robust Indian economy. Euromonitor International's Men's Jeans in India report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

September 2011 31 pages

Men's Jeans in Russia

US$ 990.00

... the future. Against this backdrop, men are no longer postponing purchasing of jeans, which are everyday apparel in Russia. Jeans are bought by all segments of the ... negative factor inhibiting more significant growth of the... Euromonitor International's Men's Jeans in Russia report offers a comprehensive guide to the size and shape of the ...

September 2011 23 pages

Men's Jeans in the United Kingdom

US$ 990.00

Men’s jeans witnessed a strong pull towards super premium jeans in 2010. Some of the brands included in this segment include Ralph ... underground scene is quite strong in the UK market and... Euromonitor International's Men's Jeans in United Kingdom report offers a comprehensive guide to the size and shape of the ...

September 2011 33 pages

Men's Underwear, Nightwear and Swimwear in Brazil

US$ 900.00

... and thus found themselves in a position where they are able to replace their underwear more frequently or to purchase pyjamas and bathing suits for the first... Euromonitor International's Men's Underwear, Nightwear and Swimwear in Brazil report offers a comprehensive guide to the size and shape ...

September 2011 30 pages

Men's Underwear, Nightwear and Swimwear in India

US$ 900.00

... during any sporting activity or exercise. Euromonitor International's Men's Underwear, Nightwear and Swimwear in India report offers a comprehensive guide to the size ... Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), ...

September 2011 25 pages

Men's Underwear, Nightwear and Swimwear in Russia

US$ 900.00

... attention. During this period, any demand for fashion and quality underwear was satisfied by limited imports, and the domestic industry was ... vulnerable groups and institutional needs. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Russia report offers a comprehensive guide to the size ...

September 2011 21 pages

Men's Underwear, Nightwear and Swimwear in the United Kingdom

US$ 900.00

... and 1% in current value terms. Euromonitor International's Men's Underwear, Nightwear and Swimwear in United Kingdom report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

September 2011 31 pages

Men's Jeans in Colombia

US$ 990.00

... depressed spending in 2008 and 2009, consumer confidence began to return to Colombia in 2010. This not only helped volumes sales to remain steady ... , while the share held by economy jeans fell from 24% to 22% in the same period. Euromonitor International's Men's Jeans in Colombia report offers a comprehensive guide to the size ...

September 2011 31 pages

Men's Underwear, Nightwear and Swimwear in Colombia

US$ 900.00

Unlike other apparel products, men’s underwear, nightwear and swimwear did not show strong signs of recovery from the economic downturn ... the recession than their female counterparts. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Colombia report offers a comprehensive guide to the size ...

September 2011 33 pages

Men's Jeans in the Czech Republic

US$ 990.00

... stable due to the fact that jeans are perceived as essential products by many male consumers. Euromonitor International's Men's Jeans in Czech Republic report offers a comprehensive guide ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

September 2011 26 pages

Men's Jeans in Venezuela

US$ 990.00

Venezuelan men in 2010 became smarter consumers of apparel items including men’s jeans. This trend was influenced by the increasing economic conditions suffered by ... adjusted monthly by companies due to cost management pressures. Euromonitor International's Men's Jeans in Venezuela report offers a comprehensive guide to the size and shape of the ...

September 2011 21 pages

Men's Underwear, Nightwear and Swimwear in the Czech Republic

US$ 900.00

... upwards pressure on average unit prices. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Czech Republic report offers a comprehensive guide to the size ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans ...

September 2011 26 pages

Men's Underwear, Nightwear and Swimwear in Venezuela

US$ 900.00

... items had increasing demand in 2010. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Venezuela report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

September 2011 29 pages

Men's Jeans in the US

US$ 990.00

... sales of economy jeans declined by 3% to US$2,815 million, reflecting aggressive pricing strategies and consumer migration to discount channels. Euromonitor International's Men's Jeans in USA report ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

August 2011 32 pages

Men's Underwear, Nightwear and Swimwear in the US

US$ 900.00

... with 2-for-1 deals common in most channels. Euromonitor International's Men's Underwear, Nightwear and Swimwear in USA report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

August 2011 19 pages

Men's Jeans in Argentina

US$ 990.00

... , sports and comfort drive the more frequent wearing of jeans. Euromonitor International's Men's Jeans in Argentina report offers a comprehensive guide to the size and shape ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

August 2011 27 pages

Men's Jeans in Hong Kong, China

US$ 990.00

... . In men’s jeans, the 80s rocker look in the form of tight-fitting boot cut jeans was a popular style worn by many male consumers in Hong Kong. A T-shirt or suit jacket with jeans and leather belt gives a casual look, and this simple outfit always appeals... Euromonitor International's Men's Jeans in Hong Kong ...

August 2011 21 pages

Men's Jeans in Hungary

US$ 990.00

... 5% in current value terms. Unit prices increased by 3% in 2010. Euromonitor International's Men's Jeans in Hungary report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

August 2011 22 pages

Men's Jeans in Mexico

US$ 990.00

... jeans are of high quality. In fact, there are large numbers of standard and economy products, mostly from the US, which can be exported to Mexico at low prices because under the NAFTA (North America Free Trade Agreement), such products... Euromonitor International's Men's Jeans in Mexico report offers ...

August 2011 26 pages

Men's Jeans in Spain

US$ 990.00

... . Slim and skinny jeans remain popular together with cut-out models and jeans with rolled hems. Euromonitor International's Men's Jeans in Spain report offers ... data. Why buy this report? Get a detailed picture of the Men's Jeans market; Pinpoint growth sectors and identify factors driving change ...

August 2011 29 pages

Men's Underwear, Nightwear and Swimwear in Hong Kong, China

US$ 900.00

... stimulated more sophisticated purchasing of underwear and nightwear. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Hong Kong, China report offers ... and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jea

August 2011 22 pages

Men's Underwear, Nightwear and Swimwear in Hungary

US$ 900.00

... 6% of the total Hungarian apparel market in 2010 in volume, and 2% in value. Unit price increased by 3% in 2010. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ...

August 2011 19 pages

Men's Underwear, Nightwear and Swimwear in Mexico

US$ 900.00

... and materials are the most successful. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Mexico report offers a comprehensive guide to the size ... buy this report? Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...

August 2011 22 pages

Men's Underwear, Nightwear and Swimwear in Spain

US$ 900.00

... target male consumers offer women’s collections, which account for an average of 77% of their sales, according to industry sources. Euromonitor International's Men's Underwear, Nightwear and Swimwear in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It ...

August 2011 27 pages

Men's Jeans in Chile

US$ 990.00

... allowed Chilean men to allocate more expenditure to non-essential items, including apparel. Jeans is one of the most popular types of trousers for men in Chile because ... retail prices of jeans. This meant than once the purchasing power of the majority of Chileans had... Euromonitor International's Men's Jeans in Chile report offers a comprehensive ...

August 2011 47 pages

Men's Jeans in Israel

US$ 990.00

... of men's jeans was highly noticeable due to the strong differences between core jeans chains and leading fashion chains that hold their own jeans ... of NIS. Despite the growing demand for fashion... Euromonitor International's Men's Jeans in Israel report offers a comprehensive guide to the size and shape of the ...

August 2011 32 pages

Men's Jeans in Poland

US$ 990.00

Men’s jeans achieved 2% volume growth and 5% value growth in 2010. That increase was stimulated mostly by young men, who despite economic slowdown wanted ... cuts, but they did not become as popular as regular jeans. Euromonitor International's Men's Jeans in Poland report offers a comprehensive guide to the size and shape ...

August 2011 30 pages

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